May 8, 20134 min read

Marketing Day: May 8, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Google Glass Gets A Software Update That Tightens Ties To Google+ Less than two days into my Google Glass ownership and I’m already getting a software update. As Phandroid first reported, the Google Glass software is getting the “XE5″ update — XE stands for “Explorer edition” — and I’ll be able to check it out as soon as I get a chance to plug the device […]
Klout To Compete With Quora In Social Q&A Space With New ‘Klout Experts’ Product Watch out Quora; Klout is coming. The popular social influence tool, Klout, is launching a new product that is geared to help provide human answers from the Web’s top influencers – ‘Klout Experts.’ This product will allow users to answer questions in 300 character responses on topics that they are deemed to be influential in. […]
Infographic: 10 Years Of LinkedIn To celebrate its 10th birthday, LinkedIn has created an infographic with interesting stats about the service, including membership growth by year, by country, and the most popular company pages. Want the infographic for yourself? You’ll find it here: LinkedIn Celebrates 10 years of Brand Relationships. LinkedIn also created an interactive “gallery” timeline that offers a brief […]
Study: WordPress Grabs More Share Of Top 100 Blogs WordPress continues to gain in popularity among top blog publishers. The blogging platform’s market share rose to 52 percent, up from 48 percent last year, according to Royal Pingdom, which uses the Technorati Top 100 blogs list for its annual study. To get a sense of WordPress’ growth trend, in Royal Pingdom’s first study in 2009, […]
With New Gmail And Chrome Integrations, Is Google Trying To “Colonize” iOS Devices? Is Google simply trying to create a better user experience on the iPhone and iPad or is it trying to “colonize” iOS with its apps? It all depends on your point of view — though, it’s probably a bit of both. When the new Gmail app for iOS was released May 6, immediately, inflammatory headlines […]
Springtime For Twitter: How The Social Media Service Has Blossomed Into A Real-Time Media Giant I hadn’t seen my old high school pal in about 20 years. As we sat at a bar overlooking Grand Central Station in New York, he told me that he, too, was in social media — something involving sentiment analysis. “Oh, sure,” I said, “many social media tools use sentiment analysis — and it’s always a big […]
The ABCs Of A/B Testing Testing should be at the core of your email marketing program. Not only does it help you understand the impact you’re making, but it gives you a much fuller understanding about your customers’ behavior and preferences. It not only tells you where you’ve been, but where you should (and shouldn’t go with your campaigns. A/B testing is the […]
Google Glass Diary, Day 1: Getting Started With Google Glass With an open mind and help from a Google staffer showing me how the device works, it was pretty easy to see some compelling use cases within the first hour that I was a Google Glass owner. On Monday, I visited Google’s Mountain View headquarters for my onboarding appointment with a Glass specialist. Marketing Land/Search […]