May 8, 20125 min read

Marketing Day: May 8, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

For Social Success, Post To Twitter & Facebook In Early Afternoons, Tumblr In Evenings

When’s the best time to post to social media platforms to ensure your content is most seen? URL shortening service Bitly has crunched some new numbers. Success on Twitter and Facebook means posting in the early afternoons, while Tumbr likes the night life. Bitly looked at the amount of clicks that links posted through its […]

Google+ Invades Gmail: New Google+ Notifications Hit The Inbox

Today on the official Gmail Blog a new feature was announced, Google+ notifications in Gmail. Basically this change brings Google+ interactions directly into a user’s inbox. If a user opts in to have Google+ notifications delivered to their inbox, they can respond, +1 and more. Here’s an example from Google’s post which illustrates the change, which begins […]

Facebook, Washington Settle Suits With Alleged ‘Likejacker’

Adscend Media, the company accused earlier this year of running “likejacking” campaigns on Facebook, has settled separate lawsuits with both Facebook and the state of Washington. CNET reports that the company agreed on Monday to settlement terms with Washington Attorney General Rob McKenna. In that settlement, Adscend Media agreed to stop spamming Facebook users and […]

MySpace Settles FTC Charges Related To Sharing User Data With Advertisers

Social network MySpace told users it wouldn’t share personally identifiable information (PII), but then it gave advertisers individual Friend IDs that could be easily connected with user profiles and the information publicly posted there, according to the Federal Trade Commission. The agency says MySpace also incorrectly told users it complied with the U.S.-EU Safe Harbor […]

Facebook Launches New Webinar Series Geared Towards SMBs

Today Facebook announced a new series of free webinars to help arm small to medium sized businesses with Facebook Marketing knowledge. Two separate tracks have been created in the Facebook Classroom, each for different skill sets. The Wednesday 4 step track is a series, and each Tuesday a newbie webinar will be held. Schedule for Wednesday webinars (all webinars […]

Most Mobile Time Spent In Apps: Google Has Top Reach, Facebook Has Highest Engagement

Mobile analytics provider Flurry reported previously that people are spending huge amounts of time with mobile apps, more time than with the mobile browser and more time than on the PC. This may seem to some implausible, but comScore adds further credibility to the findings with its first “Mobile Metrix 2.0″ report. The data show […]

Bridging The Digital Divide – From Consumer Data To Consumer Engagement

Consumer behavior has been in constant flux since the beginning of the Internet, but perhaps more than ever before, consumers today are setting the pace for digital marketers with the rapid evolution in how they shop online, connect with friends, and engage with content and advertising. They are in a fluid state, flowing freely between […]

Chrome Extension ‘Do Share’ Allows For Google+ Post Scheduling

One of the largest issues that many users have with the Google+ is that it isn’t an open platform and lacks a useful API (a hangouts API does exist). While some companies were able to partner with Google+ for 3rd party management the lack of an API makes custom solutions a bear for developers. However, a new Chrome Extension, […]

Nevada Approves Google Auto-Driving Cars, Issues “AU” Plates With Infinity Symbol

Forget it, Las Vegas Strip. Move over Area 51. Perhaps cruising up the Extraterrestrial Highway will be Nevada’s latest tourist attraction, Google auto-driving cars sporting new autonomous vehicle license plates. Google has been working to get official approval to test its self-driving cars in several US states. They’ve operated in California, where so far they’ve […]

Report: Use of Facebook Social Reader App Is Plummeting

Last September, WaPo Labs (a division of The Washington Post Co.), launched the Washington Post social reader app to make reading and sharing news instant. Today, the app appears to be losing some of its steam. The social reader has upset many users as some people don’t like the fact that others can see what […]

Oracle vs Google Split Decision: Jury Finds Copyright Infringement But Deadlocks On “Fair Use”

According to published reports, a federal jury earlier today delivered a mixed result in Oracle v. Google. The jury found that Google had in fact infringed on Oracle’s Java copyright (by virtue of its Sun Microsystems acquisition) in using some Java code in Android and related APIs. However it deadlocked on the question of whether […]