May 7, 20134 min read

Marketing Day: May 7, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Why Yahoo Will Never Reach The “Revenue Per Search” That Microsoft Promised Microsoft has effectively renewed its search vows with Yahoo a second time, pledging once again that Yahoo will indeed earn a high “revenue per search” that was promised back when the alliance was made in 2009. That’s not going to happen. When the latest extension expires in a year, the expected RPS still won’t be […]
Study Finds Only 35% Of Google Products Have Closed Throughout Google’s History Google’s prompt closing of Google Reader earlier this year led many users to wonder what products will end up on the chopping block next. Thanks to a study conducted by www.gwern.net predicting Google shut-downs, Ars Technica reports that of all Google products offered over the years, only 35 percent have been terminated. After analyzing data […]
Sharethrough Mobile Platform Launches To Power Native Advertising On Mobile Devices Today, native advertising company Sharethrough announced the launch of Sharethrough Mobile, a platform that allows advertisers to promote branded content through native ads across mobile devices. Sharethrough uses proprietary technology called Real Time Templating (RTT) that enables the platform to identify the style elements of any webpage and match the look of each individual ad […]
Mobile Ad Network Sees Big Increase In “Geo-Precise” Targeting Local mobile ad network xAd has released its Q1 insights report. Like other such reports now in the market, it surveys trends and year-over-year changes observed on its ad network. This comes on the heels of xAd’s co-sponsored “Mobile Path to Purchase” report (with Telmetrics), based on Nielsen data. That report had some truly striking […]
Facebook Video Ads Could Appear In Newsfeeds As Soon As July The online battle for TV ad dollars continues to heat up. Yahoo, AOL, YouTube among others, and now Facebook are all aiming their sites on the burgeoning online video ad market and a share of TV’s outsized ad budgets. As first reported in December, Facebook has been shopping new video ad units to agencies. Now, it appears […]
Content Curation Tools & Concepts Social media and content distribution are often chief tactics included in a content marketing strategy; but, it’s not possible (or recommended) to share your own content 100 percent of the time. As a result, having a content curation and/or aggregation plan might be something to consider as a part of your long-term content marketing strategy. […]
Study: Social Networks Deliver Most Effective Mobile App Marketing Channel For Conversions, Quality & Volume After analyzing billions of mobile app events during the first quarter of 2013, mobile apps measurement platform AppFlyer discovered that social networks were the most effective mobile app marketing channel, but search delivered the highest quality of mobile app users. Comparing conversion rates, user quality and install volume across various channels, geographies, app categories, and […]
Apple Climbs To Sixth Place On Fortune 500 List, While Facebook Makes Its First Appearance After posting higher than expected profits in 2012, Apple ranked No. 6 on today’s 2013 Fortune 500 list. Not only was this Apple’s first time among Fortune’s top ten companies, they were the only Silicon Valley technology company to break into this year’s top ten list since Hewlett-Packard fell to No. 15 after reportedly suffering the […]