Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
In the last 12 months, the percentage of Facebook ad budgets allocated toward social ads — such as Sponsored Stories — has increased from 5% to 23%, according to analysis of user data by campaign management software firm Marin Software. By the end of the year, Marin predicts, social ads will account for nearly half […]
Facebook is the number one choice for social login and its gains over the past two years have it now approaching 50 percent penetration among social login services, a new study shows. In analyzing at the 365,000 websites that use its services, Janrain reports that 45 percent of consumers use their Facebook accounts to login […]
No smartphone? No problem, at least not when it comes to using Twitter on the go. The company has announced an update to its mobile web version at mobile.twitter.com that makes it more uniformly consistent with how smartphone users experience Twitter. It has the same four icon/button menu — Home, @mentions, Connect (#) and Profile […]
Google+ users can now publicly broadcast from Google+ and YouTube. You’ll also be able to record hangouts and share them after they are over. You would be hard pressed to find a Google+ feature I was more vocal about when brand pages first launch. Hangouts are great for special circles and exclusive content, but not being able […]
Google is under antitrust investigations in the US, Europe, Argentina and South Korea. Now India has said it will investigate AdWords for anti-competitive behavior, according to the Wall Street Journal (WSJ). The Competition Commission of India said that although it’s initially focused on AdWords the scope of the investigation could expand over time. The WSJ […]
Thanks to the rise of social media, with millions of people around the world having Facebook and Twitter accounts, people have begun wising up about their own social media “personas.” Many working professionals realize the difference between what they want to share via social media and what they should share, but there has been a […]
I’ve heard a few rants against Facebook and Google in my time, but listening to Truthdig’s Robert Scheer say on Friday that Facebook is involved with a “denial of basic human rights” was really a new over-the-top one. Scheer is an old-school veteran journalist. He has several books to his credit, is a professor of journalism […]
Even as it was selling more and more handsets Google’s Android platform apparently lost considerable money throughout 2010, according to remarks made by the Judge in the Oracle-Google intellectual property trial. According to Reuters, Judge William Alsup commented on otherwise sealed financial documents submitted by Google to the court. “That adds up to a big […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
The State of Affiliate Marketing: European Affiliate Report for 2011, www.stateofsearch.com
Analytics
Google Analytics Test Lab: Ten Analytics Hot Spots, PPC Hero
The New Google Analytics Social page, and a WordPress plugin, www.lunametrics.com
Blogs & Blogging
19 Ways to Build Relationships With Blog Comments, www.socialmediaexaminer.com
7 Tremendously Efficient Ways to Re-Share Content, www.openforum.com
Build Brand Awareness and Business with Creative Video Blogging, www.problogger.net
Nobody Reads Agency Blogs- Or Why You Need Skin in the Game, www.chrisbrogan.com
Tumblr Boasts Rapid Growth and New Advertising Opportunities, www.emarketer.com
Business Issues
FTC Wants in on Google Antitrust Action, nationaljournal.com
Analysts Bullish So Far On Facebook IPO, allfacebook.com
Exclusive: Publisher sues Tumblr over porn pics (Update), paidContent.org
Facebook’s power play, www.politico.com
Facebook’s Zuckerberg kicks off investor show in NY, Reuters
Loeb Lobs Lawsuit, As Expected, at Yahoo’s Borked Bio Mess, allthingsd.com
The Internal Situation at Yahoo! Is Spiraling Out of Control, Forbes
Why Scott Thompson’s “inadvertent error” is a big deal, VentureBeat
Conversion Optimization
Why Upgrade? How to Convert More Free Users to Premium, www.getelastic.com
Copywriting, Design & Usability
4 Web Usability Basics You Can Do Yourself Saving You Thousands In Testing, Search Engine People
General Internet Marketing
Communicating Value Helps Double Inbound Leads and Increase Revenue, Site Traffic and More, b2bleadblog.com
Is It Time To Give Old Ideas A New Spin?, tweakyourbiz.com
New insights into shopper marketing, www.imediaconnection.com
Internet Marketing Industry
Cómo se dice… Strategic Communications?, spinsucks.com
Local Marketing
Foursquare’s hidden gem: the feeds page, aboutfoursquare.com
One Simple Tactic That Can Give You an Unfair Advantage in Local Search, www.ducttapemarketing.com
Mobile Marketing
Malicious QR Codes: A Mobile Security Blind Spot, www.pcworld.com
Mobile Is the Gateway to Small-Business Owners, SMBs, www.emarketer.com
Six scenarios where the iPad is trouncing the PC, news.cnet.com
Text Promotions Drive 1 in 4 to Purchase, www.marketingcharts.com
The Case for Mobile SEO, www.fathomdelivers.com
Verifone: Payment Processing Giant Strikes Back Against Square, www.businessinsider.com
Why Publishers Don’t Like Apps, www.technologyreview.com
Other Items
The Future Of Online Shopping And Ecommerce Security, www.heavychef.com
Search Marketing
How to Use Customer Personalities to Write Effective SEO Content, www.searchenginejournal.com
Social Media
Acura uses Twitter to hashtag spam hundreds, Web Ink Now
Brand Building and the Impact of Social Media, Marketing Pilgrim
Brands Focusing Solely On Facebook Are Destined To Lose, www.socialmediaexplorer.com
Consumers Expect More Social Engagement, MediaPost
Do You Have Social Proof?, Small Business Trends
EdgeRank Checker Now Updates Facebook Analytics Every Five Minutes, allfacebook.com
Exclusive: CBS.com launches social TV platform ‘CBS Connect’, www.lostremote.com
How to Get a Boatload of People to Pin Your Products to Pinterest, www.quicksprout.com
Klout CEO Hints at Redesign, Local Feature, Brand Page Update, Mashable
Pinterest Analytics: 5 Tools for Monitoring Pinterest Activity, www.wordstream.com
TwitPic, now with 35M users, releases app for iPhone, VentureBeat
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