Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google is reportedly negotiating with the U.S. Federal Trade Commission to determine the fine it will pay for bypassing the privacy settings on Apple’s Safari web browser. That’s according to a Bloomberg report that cites a “person familiar with the matter.” Bloomberg’s source says that Google could face a fine of “tens of millions of […]
Happy Star Wars Day. The force did seem to be with us this week. LinkedIn acquired SlideShare, both SEOmoz and AVOS landed new rounds of funding and Bing did some spring cleaning. But the dark side did rear its ugly head as Tumblr’s President departed and Yahoo’s CEO was caught lying on his resume. SlideShare […]
It’s a critical time for Yahoo, as the company tries to get back on track with a new CEO after recent layoffs and years of challenges. Now, it turns out this new CEO, Scott Thompson, came in with an inaccuracy in his resume — his bios in various places claimed he had a computer science […]
I just watched the full 31-minute Facebook IPO roadshow video. It’s an incredibly well-produced — even at times emotional — presentation that seeks to cast Facebook in the best light possible to investors or anyone watching it. It’s a kind of utopian vision of what Facebook is and aspires to be in the future. However […]
Instagram sold for $1 billion! Slideshare is being purchased for $118 million! Facebook about to go public for $100 billion! Apple’s on its way to being worth $1 trillion dollars! A tech bubble? Who cares. With valuations like these, we need a new way of measure the worth of a company. Allow me to introduce […]
Although phishing attacks were down worldwide in the second half of 2011, they were up significantly inside China and, as a result, a Chinese domain name replaced Paypal.com as the most commonly phished domain name. The Anti-Phishing Working Group (APWG) recently published its 2011 Global Phishing Survey (PDF download), which says that phishing attacks “exploded” […]
Professional social network LinkedIn today announced it has agreed to acquire presentation sharing service SlideShare for $118 million in stock and cash, while also reporting earnings of $5 million on revenues of $188 million in the first quarter. Analysts had only expected $179 million in revenue. The SlideShare acquisition will help LinkedIn add additional features […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google Street View Shows ‘Secret Base’ In Israel, But Military Says It’s Not Secret At All
Search In Pics: Android Beer Slinger, Pinterest Plate & Panda/Penguin Google Toys
Using Google Analytics To Collect & Benefit From AdWords Position ROI
Discover Links Using Google Analytics New Backlink URL Report
Online Marketing News From Around The Web:
Affiliate Marketing
Outsourced (Affiliate) Program Managers: What People Think OPMs Do, www.amnavigator.com
TradeDoubler discloses “bleak” first quarter of 2012, www.affiliates4u.com
Zanox announces Shared Tracking for publishers, www.affiliates4u.com
Blogs & Blogging
7 NEW Things to Do After You’ve Written a New Blog Post, www.contentmarketinginstitute.com
Business Issues
Content Marketing
User-Generated Content: Organic search up 10%, conversion up 125% with rich product reviews, www.marketingsherpa.com
Conversion Optimization
Conversion Rate Optimization Tools You’ve Just Got to Try, www.pointit.com
Ridiculously Effective Technique for Online Lead Generation, conversionxl.com
4 Ways to Increase Conversions, www.ioninteractive.com
Copywriting, Design & Usability
12 Annoying Things About Your Website That Drive People Away, www.mpdailyfix.com
Slow-loading websites cost retailers £1.73bn in lost sales each year, econsultancy.com
Display & Contextual Advertising
How 7 Display Ads Convert Their Clicks: Customer Acquisition Chain Link 7, www.targetmarketingmag.com
Email Marketing
9 Things To Include in Every Email Newsletter You Send, Search Engine People
Can Email Work as a Customer Acquisition Channel?, blog.emailexperience.org
Email Marketing: 91% of marketers find target audience testing effective, www.marketingexperiments.com
Internet Marketing Industry
6 Crazy-Simple Ways to Build Your Influence, Your Brand and Your Bottom Line, www.diymarketers.com
How Not To Be A Marketing Clown In Online Techy Communities, MediaPost
How to fight for a bigger social media team, www.ragan.com
Mobile Marketing
Reputation Management
Social Media
8 Common Twitter Questions from Small Business Owners, Small Business SEM
A Look Inside StumbleUpon’s Paid Discovery [Infographic], socialtimes.com
A New Category Defined: Social Performance Software, www.web-strategist.com
AP’s Carvin Says Social Media Can Make Journalism Better, contently.com
Brazil Now the Second Biggest Country on Facebook, thenextweb.com
Facebook Edgerank: what marketers need to know, econsultancy.com
Innovate through experimentation, Official Twitter Blog
Is Your Social Media Strategy Global?, www.emarketer.com
The Benefits and Downfalls of Using Social Media Advertising, Performancing.com
The Business (To Business) Of Social Media, www.twistimage.com
What’s It Like to Be Mike Dew, the Most Followed Dude on Pinterest?, Read/Write Web
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