Marketing Day: May 31, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Google Applies For .google, .docs, .youtube & Reportedly More Than 50 New Domain TLDs

If Google is successful, web users will someday be able to visit pages on new domains that end with .google, .youtube, .docs and even .lol. The company has confirmed its participation in the Internet Corporation for Assigned Names and Numbers’ (ICANN) application process for new generic top-level domains (TLDs), which ended last night. Shortly before […]

1. Pew: Daily Twitter Usage Has Quadrupled Since 2010

The Pew Research Center’s Internet & American Life Project has released new survey based findings about Twitter usage in the US. Overall 15 percent of online adults say they use Twitter, with 8 percent doing so daily. That compares with 13 percent who reported being Twitter users last year. Yet the number of daily Twitter users has doubled […]

1. Meeker: Mobile Advertising A $20 Billion Opportunity In US

Mobile advertising will come in somewhere around $2.5 to $3.0 billion in the US this year. However Kleiner Perkins’ Mary Meeker, who is a former Morgan Stanley analyst, says the opportunity is roughly $20 billion. Among the 110 slides in her presentation to the D10 conference yesterday is one that illustrates her thinking on this […]

1. Post IPO Report: Facebook Drops In Customer Loyalty Ranks, Down 7% In Brand Equity

The Facebook IPO has been a disaster for the social network, not just financially. BrandKeys, a brand and customer engagement consultancy, reports that the networking giant dropped from #1 to #5 in the Social Networking Category in their Customer Loyalty Engagement Index. The index polls over 49,000 consumers, 83 categories and 600 brands. As recently as February […]

1. Facebook Adds New Roles For Page Admins & Ability To Schedule Posts

New administrator levels are rolling out to Facebook pages today, each with a unique set of permissions and allotments. There will now be 5 separate rolls for admins: Manager Content Creator Moderator Advertiser Insights Analyst The following chart from Facebook shows the permissions for each of the separate roles: In addition to the admin roles, post scheduling has been released […]

1. Too Many Companies Are Ignoring Mobile Web Traffic

Marketers are all talking about the massive growth in mobile web access, both in the United States and around the world, but something important to note is that web development teams have been a bit slow to provide mobile specific experiences. This article will look at what percent of sites have developed a mobile-specific website […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google To Chinese Searchers: Your Search Interruptions Are Not Our Fault

2. 5 Ways To Capture Brand Equity With SEM & Affiliates

3. Google Product Search To Become Google Shopping, Use Pay-To-Play Model

4. Google Penguin & Panda Talk Now In Coffee Shops & Elementary School

5. Should We Disavow Links To Combat Negative SEO?

6. RIAA Accuses Google Of Not Doing Enough To Fight Piracy, But May Be Guilty Of Not Doing Enough Itself

Online Marketing News From Around The Web:

Affiliate Marketing

1. Amazon.com to begin collecting sales tax on N.J. orders next year, www.nj.com

2. New Research to be Released at Rakuten LinkShare Symposium New York, blog.affiliatetip.com

3. Affiliate Marketing: Optimize Creative Inventory, www.practicalecommerce.com

Analytics

1. 10 goals you should be measuring on your B2B website, www.smartinsights.com

2. 5 Free and Useful Google Analytics Productivity Enhancers, www.webanalyticsworld.net

3. Upgrade now to the new Core Reporting API, Google Analytics Blog

Blogs & Blogging

1. How to Turn Your Blog Into a Link Generation Machine, www.blueglass.com

Business Issues

1. Google’s Schmidt Said to Be Set for Questioning by FTC, Bloomberg

2. Facebook Drops Google Chrome Recommendation, Replaces It With Opera, www.favbrowser.com

3. Facebook Says Hello To Dubai, Opens Office, allfacebook.com

4. FTC “enormously concerned” about some mobile patent tactics, GigaOM

Content Marketing

1. 10 Lessons As We Use Images More and More for Engagement, socialfresh.com

2. 8 Digital Resources to Supercharge Your Content Efforts, www.contentmarketinginstitute.com

3. Content Marketing and SEO: a Marriage Made in Mountain View, www.verticalmeasures.com

Copywriting, Design & Usability

1. Developing Copywriting & Content Strategies Like a Pro, level343.com

2. How to Make Progress Bars Feel Faster to Users, uxmovement.com

Email Marketing

1. 27 Ways to Slice & Dice Your Email List for Better Segmentation, blog.hubspot.com

2. Birthday Email Programs: An Opportunity to Connect, www.returnpath.net

General Internet Marketing

1. Half of the top 50 retailers don’t offer click and collect, econsultancy.com

2. How to Make Your Site the Destination for Your Market, www.chrisg.com

3. Piecing Together Your Online Marketing Puzzle, www.copyblogger.com

Mobile Marketing

1. You built it but they didn’t come: 8 tricks for marketing your mobile app, VentureBeat

2. 10 Reasons to Develop for Android First, www.marketingpilgrim.com

Other Items

1. U.S. Congress to look at future of Internet control, Reuters

2. Stop asking “But how will they make money?", andrewchenblog.com

3. Why we need to blow the article up in order to save it, gigaom.com

Reputation Management

1. How NOT to Do Reputation Damage Control, if You’re a Software Company, www.trackur.com

2. Restaurants say online reviewers exploit their power, www.standard.net

Search Marketing

1. 5 Rookie SEO Mistakes That Can Kill Your Search Engine Traffic and Some Tools to Help, HighRankings Forums

2. 15 Ways To Win The SEO Battle, tweakyourbiz.com

3. Common eCommerce Technical SEO Problems, www.distilled.net

4. How to Keep Your Website Optimized for Google: An Interview With Simon Heseltine, www.huffingtonpost.com

5. What SEO Is and Is Not, www.seo-theory.com

Social Media

1. Google+ Hangouts for business, www.wordtracker.com

2. Twitter Adopts Do Not Track; What it Actually Means to You!, www.trackur.com

3. Does a Cleaning-Equipment Company Belong on Pinterest?, New York Times

4. Facebook Spammers…Really? Haven’t We Learned? 7 Ways to Get Unfriended on Facebook, www.momeomagazine.com

5. How TV can leverage Tumblr for social buzz and analysis, Lost Remote

6. Is Pinterest Really Leading to Product Purchases?, www.emarketer.com

7. Leapfrogging Social Media Stumbling Blocks, www.komarketingassociates.com

8. Stop confusing social media marketing with advertising on social sites, Web Ink Now