Marketing Day: May 30, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. ICANN’s Domain Name “Reveal Day” Is June 13

The world should get its first look at the new batch of proposed top level domain (TLD) extensions on June 13. That’s the target date that the Internet Corporation for Assigned Names and Numbers (ICANN) has set for what it’s calling “Reveal Day.” ICANN shared its planned timeline yesterday — a timeline that includes a […]

1. Tim Cook: “Stay Tuned” For Possible Apple-Facebook Integration

Echoing comments that he made earlier this year, Apple CEO Tim Cook said again on Tuesday that a deeper integration of Facebook into Apple products might be on the way. Cook appeared at the D10 Conference last night and told Walt Mossberg and KaraSwisher that Apple has “great appreciation” and “great respect” for Facebook. When […]

1. Once Deemed Evil, Google Now Embraces “Paid Inclusion”

Back when Google was an upstart search engine, one way it distinguished itself was to fight against a pay-to-play business model called “paid inclusion.” Indeed, paid inclusion was one of the original sins Google listed as part of its “Don’t Be Evil” creed. But these days, Google seems comfortable with paid inclusion, raising potential concerns for […]

1. New Google+ Local Tab Unveiled, Will Replace Google Places

A new product option will soon be appearing in Google+ navigation titled Google+ Local. Today, Google announced that Google Places is being phased out in exchange for a Zagat infused Google+ Local tab that can be found underneath the Games button. Upon clicking on the tab, users will be delivered to recommendations based off […]

1. Seasonal Tips For Engaging Email Subscribers

It’s almost summer, and that means it’s time to change up your emails. Why’s that? Tailoring your emails to the season will help you meet your subscribers’ current needs and acknowledge you care about what’s on their mind. We’ve got some content ideas that will help you with meeting seasonal needs, but you can also […]

1. Twitter Cuts Load Time By 80% & Gets Rid Of Hashbangs In URLs

While Twitter’s performance is leaps and bounds above their previous “fail whale” days, it will only get faster. In a blog post yesterday, the Twitter engineering team announced that they have reviewed their entire technology stack in a mission to optimize the site’s speed. With the “New Twitter” the UI rendering occurred via JavaScript on users’ browsers on both […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. 5 Ways Conversion Takes Market Share Like Candy From A Baby

2. Google Sending 51% Less Traffic To Facebook Pages Since “Search Plus Your World” Launch; Bing Drops, Too

3. 4 Content Assets To Engage Prospects At Any Stage In The Buying Cycle

4. Recruiting: 12 Questions For Uncomfortably Hands-On SEO Interviews

5. 7 Tips For Lowering Cost Per Action (CPA) Using Search Retargeting

6. Peter Carl Fabergé Google Egg Logo

7. Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search

8. Google Says Knowledge Graph Has Led To More Searches

Online Marketing News From Around The Web:

Affiliate Marketing

1. Affiliate Marketing – You Are Doing It Wrong, www.business2community.com

2. Affiliates Are Marketers, Not Customers. They Need Tools, Not Carrots, www.amnavigator.com

Analytics

1. Know the difference between data-informed and versus data-driven, andrewchenblog.com

2. Motion Charts, the Silent Star of Google Analytics, www.lunametrics.com

3. 10 Commandments of Digital Analytics, searchenginewatch.com

4. Answers To Your Burning Google Analytics Questions, Google Analytics Blog

Blogs & Blogging

1. 5 Easy Fixes to Make Your Blog More Shareable, socialfresh.com

Business Issues

1. Facebook faces extended US review of Instagram deal, Reuters

2. Groupon Welcomes Breadcrumb, www.groupon.com

3. The All-Important Valley Talent Flow: Why I Suddenly Just Got a Lot More Interested in Pinterest, pandodaily.com

4. Facebook Campus Expansion Plan Approved, New Limit Of 6,600 Workers, thenextweb.com

5. Facebook Should Not Be Treated like Other Media, www.twistimage.com

6. Kayak Said to Postpone IPO Following Facebook’s Tumble, Bloomberg

7. Kevin Rose’s Next Move: Partner at Google Ventures, allthingsd.com

8. Korea Fair Trade Commission Raids Google. Again., allthingsd.com

9. Pinterest locked in stalemate with image owners, paidContent.org

10. This Could Shake Things Up: Google’s M&A Team Wishes It Had Bought Twitter, www.businessinsider.com

Content Marketing

1. 11 reasons your infographic isn’t an infographic, www.portent.com

2. How to Get the Most From Freelance Writers Who Aren’t Subject Matter Experts, www.contentmarketinginstitute.com

Conversion Optimization

1. 20 lines of code that will beat A/B testing every time, stevehanov.ca

2. Conversion Rate Optimization and SEO (Together at Last), unbounce.com

Copywriting, Design & Usability

1. 48 Elements of Persuasive Written Content, www.copyblogger.com

Display & Contextual Advertising

1. Making the Wrong Impression, AdWeek

2. Improve Your Google Display Network Performance – Avoid These 5 Common Mistakes, searchenginewatch.com

Email Marketing

1. 12 Tips to Stay Out of the Spam Filter and Run a Successful Email Marketing Campaign, Small Business Trends

2. Email and Social: A Killer Combo, www.clickz.com

General Internet Marketing

1. Stealing a march in e-commerce with multi-channel marketing, www.independent.co.uk

2. Stop Embarrassing Yourself With a Brand Persona That Doesn’t Make Sense, www.shoemoney.com

Internet Marketing Industry

1. Behind the #SMX Scenes With Chris Elwell, www.aimclearblog.com

Mobile Marketing

1. American Express launches local Foursquare deals in UK, www.theverge.com

2. Mobile Drives Direct Response for Other Ad Channels, www.emarketer.com

3. Mobile Proves an Important Touch Point for Retailers, www.marketingcharts.com

Other Items

1. Google and Rights Groups Condemn Thai Court’s Conviction of a Webmaster, New York Times

2. Google’s self-driving car faces competition from Europe, www.latimes.com

Reputation Management

1. ‘Yelp! I’ve Fallen! And, I Can’t Get Up!’ (6 Ways to Prevent and Resolve Negative Online Reviews), socialmediatoday.com

Social Media

1. The Three Cardinal Sins of Tweet Button Implementations, www.seoskeptic.com

2. Don’t Believe Everything You Read About Social Media, spinsucks.com

3. Facebook Promoted Post Pricing Seems Variable, www.hasoffers.com

4. Google Finally Starts Linking Google+ with Orkut, thenextweb.com

5. How to get more visibility for your Facebook Page through understanding EdgeRank, www.smartinsights.com

6. How Twitter Beat Facebook At Its Own Story, www.buzzfeed.com

7. Pepsi and Twitter bring fans closer to what’s hot in music, advertising.twitter.com

8. Pepsi pulls back curtain on Twitter music push, launches campaign with free song, video, Washington Post

9. Pinterest Rival Fancy Brings Social Commerce To iPhone & iPad, Announces 1 Million Users, TechCrunch

10. Security Concerns Challenge Facebook Commerce, www.emarketer.com

11. Social Media Thought Leader Ford’s Scott Monty [part 2], Forbes

12. Social Media Thought Leader: Ford’s Scott Monty [part 1], Forbes

13. The 10 Most Misleading Social Media Metrics in the World, www.thesaleslion.com

14. The Marketing Behind Celebrity Tweets, Wall Street Journal