Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
The Consumers Union, the entity behind Consumer Reports, is launching an aggressive campaign for a national privacy law that would offer more transparency and control to online users in connection with data mining, online ad targeting and tracking. In particular, Consumers Union is taking aim at Facebook as the exemplar of practices that it believes […]
A couple of recent articles have looked at the current state of browser usage, but they don’t agree on which browser is No. 1 right now. On Wednesday, Shareaholic — the social media button provider — shared a chart showing browser usage in April across more than 200,000 publisher sites that use its buttons. According […]
It’s accepted wisdom that testing and optimizing your website is crucial to creating relevant and seamless experiences for your customers and increasing conversion rates. Something as straightforward as search keyword testing can result in as much as a 67 percent increase in conversion. But whether it’s testing your landing pages, keywords, navigation or design, doing testing […]
Local mobile pay-per-call advertising has kicked into high gear in 2012 — in fact, we recently reported 30 times the number of mobile pay-per-call ads in Q1 2012, when compared to Q1 2011. Since mobile devices are not only search tools but phones at their core, mobile pay per call is a natural ad model […]
Facebook applications will be getting a bit more customized thanks to a new Open Graph feature, action links. Instead of just liking an actionable item, apps will be able to leverage the Open Graph Platform to customize the links that are shared. For example, instead of liking a recipe from NYCCookbook, a user can “save” the recipe. […]
Yelp is growing and that’s reflected in their numbers for Q1, 2012. The company said that it made $27.4 million in revenue for the quarter, which represented 66 percent growth vs a year ago. However its net loss was more than 3X the loss a year ago ($9.8 million vs. $2.8 million) based on international […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Why Brands (and Not Offers) are the Future of Affiliate Marketing, www.blueglobalmedia.com
Analytics
Marketing Attribution: Questions and Answers, Google Analytics Blog
12 Most Rewarding Tips for Google Analytics, 12most.com
Expanding Google Analytics Social Reports: Tracking Links To Your Site Content, Google Analytics Blog
Blogs & Blogging
How to Become a Blogging Superstar, www.seomoz.org
7 Ways To Create Killer Content for Business Blogs, Heidi Cohen
Try out the new DISQUS 2012, blog.disqus.com
What I’ve learned from writing 2,000 blog posts, econsultancy.com
WordPress 3.4 Beta 4 Released, Weblog Tools Collection
Business Issues
Google Wins Interior Department Contract, Wall Street Journal
Vungle Raises $2 Million Seed Round for Video App Ads, AllThingsD
Microsoft Hires 14 Yahoo Researchers to Kickstart New NYC Research Lab, allthingsd.com
Yahoo’s on CEO’s Computer Science ResumeGate: "Inadvertent Error", allthingsd.com
Content Marketing
13 Ways To Revive A Content Promotion Campaign, www.blueglass.com
How to write & use white papers in your content marketing strategy, www.seocopywriting.com
Content Curation: 5 Tips for Sharing Content Online, blog.getreachcast.com
Conversion Optimization
Click Fear and How to Avoid It, conversionxl.com
Conversion Conversation with Robert Brady [CRO Chat Streamcap], www.webranking.com
Copywriting, Design & Usability
How to Win the UX War Within Your Organization, www.uxbooth.com
Domaining
Number of ".brand" TLD applications may exceed 1,200, econsultancy.com
My Top 10 Domain Purchases, The Prices I paid. The $$$ they earned. The New Ones I am Buying., www.ricksblog.com
Email Marketing
Why Marketers Must Optimize Emails for HTML AND Plain Text [Infographic], blog.hubspot.com
In the Know: Mobile Email Optimization and What to Consider, www.returnpath.net
General Internet Marketing
Marketers Attempt to Align Online Video and TV Campaigns, www.emarketer.com
Local Marketing
Google Places Now Requesting Business Licenses?, blumenthals.com
Mobile Marketing
Google Play doesn’t monetize? It does for free-to-play games that use carrier billing, www.insidemobileapps.com
The ‘Smartphone Class’: Always On, Always Consuming Content, www.emarketer.com
Reputation Management
“Customer Service” has a Big Impact on Yelp Ratings, Yelp Official Blog
Search Marketing
4 Tips to a Successful Link Building Campaign, unbounce.com
Mobile Share of Paid Search Keeps Growing, www.marketingcharts.com
What your CEO Needs to Know about Paid Search: Creating a Narrative, certifiedknowledge.org
Social Media
Twitter’s big problem: It still needs better filters, gigaom.com
4 Tricks to Drive Sales Through Social, contently.com
6 Content Marketing Tips For Google+, Small Business Trends
Facebook Introduces Open Graph Action Links, All Facebook
How Big Is Your Social Echo?, www.blindfiveyearold.com
Revealed: Facebook Messenger for iPad, iPhone app with video chat in the works, 9to5mac.com
Using Twitter to Promote Your Ecommerce Products, www.practicalecommerce.com
Is the New Facebook Timeline a Failure in Design?, www.jeffbullas.com
Lights, Camera, Action: How Social Media Changes the Entertainment Experience, pandodaily.com
More Ways To Use Your Klout, corp.klout.com
New Facebook Profile Picture Size 160 Pixels, socialfresh.com
The 3 Essential Qualities of a TRUE Social Media Expert, www.thesaleslion.com
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