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Marketing Day: May 29, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

In what could be a watershed moment for the ad viewability movement, web traffic analytics firm spider.io has earned accreditation by the Media Rating Council for viewable impression measurement. What sets the spider.io service apart is its ability to measure the viewability of individual display ad impressions across all major desktop browsers in any iFrame […]

Following in the footsteps of both Twitter and Google+ (and Pinterest and other social networks), Facebook has started to verify a small number of Pages and personal profiles. There’s currently no way for a Page owner or regular user to request verification. Facebook explains how it determines which profiles and Pages might be verified this […]

Regardless of what the IDCs, Strategy Analytics and Gartners show in terms of quarterly device shipments and marketshare forecasts, the “facts on the ground” continue to show the iPad driving far more traffic than any competing tablet device. That’s reinforced by Chitika’s new tablet traffic report. Based on millions of tablet-based impressions on its network […]

Search engine and social optimization software provider SEOMoz announced today they are undergoing a major rebranding initiative and changing their name to Moz, in addition to launching their newest software solution Moz Analytics. According to Moz CEO Rand Fishkin, the company has evolved beyond an SEO software company, now offering a more broad set of […]

Last night, Google released a new version of Google+ that features a heavy dose of photo features. In addition to photo upgrades, the new app will include hashtag support, ability to update profile and cover photos and the addition of Google Offers in the stream. The new app is also now sans Hangouts as the […]

According to data released yesterday by Experian Marketing Services, US adults on average spend roughly an hour a day (58 minutes) on their smartphones. By comparison, according to data from InMobi, they spend 108 minutes per day using mobile media. It’s not clear whether the latter figure also includes tablets. According to the Experian data, […]

The surgeon leans over the patient, whose abdomen has been surgically opened. “Forceps,” the doctor barks. The nurse hands the doctor a stainless steel instrument. Again the doctor demands, “scalpel!” The nurse dutifully hands the doctor the necessary tool. We’ve all seen the drill in countless films and television shows. But, the process of a […]

Add Blogger to the short list of social/publishing platforms that can be integrated with Google Glass. Christopher Bartholomew, an independent developer, announced his new “Blogger Glassware” app Tuesday night on Google+. He’s making it available at myglassapps.com. At the moment, it works similarly to Facebook’s Glass app. Blogger publishers can shoot a photo with Glass […]

When Yahoo spent $1.1 billion to buy social blogging platform Tumblr, there was a huge amount of discussion around what it meant. Whilst only Marissa Mayer and the Yahoo board can be anywhere near certain why the deal was done, what is clear is that this is part of an interesting experiment to decide what […]

I love good infographics. And as the person who considers which third-party infographics we run, I appreciate a good pitch, one that demonstrates that someone is aware of what our site is about, what’s appropriate for us and doesn’t take a cookie cutter approach. That’s a good pitch. Here’s a bad one that I received […]

Twitter has settled its lawsuit against Tweet Adder, one of five companies that Twitter sued last year, accusing them of making tools that spread spam across its service. As AllThingsD first reported, the settlement places strict rules on what Tweet Adder is allowed to do with its current software — primarily, it has to play […]

In an attempt to keep marketers from diluting Pinterest’s core value of quality over quantity, the image-focused social media site updated contest guidelines earlier this year, adding a list of “Dos” and “Don’ts” for brands wanting to host Pinterest contests. Pinterest’s compliance language makes it clear that they are in no way responsible for any […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

  1. Facebook Isn’t Giving Up on ‘Home’ Despite Slow Sales, Ad Age

  2. Facebook Says It Failed to Bar Posts With Hate Speech, New York Times

  3. Facebook Waze Acquisition Talks Fall Apart, All Things D

  4. Facebook, Twitter Execs Talk Music Apps at SF MusicTech Summit 2013, www.billboard.com

  5. Facebook’s Sandberg Says Ad Network And Maps Would Be Nice, But Not A Priority, TechCrunch

  6. Google’s Nexus Phones Are Dead (GOOG), www.fool.com

  7. Here’s How Facebook Will Invade Your TV with Product Placement, Valleywag

  8. Insight Venture Partners Has Closed A Massive New $2.57 Billion Fund, Business Insider

  9. Nasdaq To Pay Record $10M Fine For Facebook IPO Mistakes, All Facebook

  10. Sandberg says mobile ‘top priority’ at Facebook, MarketWatch

  11. Tim Cook: Google Glass Probably Won’t Be A Mass Market Item, www.cultofmac.com

  12. Twitter CEO Dick Costolo on how fast Twitter innovates, relationships with developers and Jack Dorsey, The Next Web

  13. Twitter Doesn’t Want To Become A Media Company, But Will Partner With Them, CEO Dick Costolo Says, TechCrunch

  14. Why Users Don’t Trust Larry Page’s Google With Their Health Information, SEO Book

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

  1. A Spammer’s Little Black Book, blog.returnpath.com

Internet Marketing Industry

Mobile/Local Marketing

Other Items

Reputation Management

Social Media

  1. 10 major brands with dreadful Google+ pages, eConsultancy

  2. Adding Brands is Faster than Ever on Socialbakers.com!, Social Bakers

  3. AWS IAM Now Supports Amazon, Facebook, and Google Identity Federation, aws.typepad.com

  4. Breaking from Tradition: The Four Ms of Influence Marketing, Convince and Convert

  5. CNN’s iReport hit hard by fake page views scam – millions removed as bogus, www.allvoices.com

  6. Coke vs. Pepsi: Who’s Winning on Twitter, simplymeasured.com

  7. How Are App Developers Using Real-World Incentives To Boost Their Facebook Apps?, All Facebook

  8. How Social Media is Helping to Bring Fans Back to IndyCar, Social Fresh

  9. How To Choose the Right Social Networking Sites For Your Business, Business 2 Community

  10. Quora brings full-text search to its iOS and Android apps to help you find answers on the go, The Next Web

  11. Small Business: How to Find Time for Social Media, Heidi Cohen

  12. The collaborative economy: Not a threat, but an opportunity, blog.bazaarvoice.com

  13. Yes, It’s Ok To Schedule Tweets (Just Make Sure You Know The Rules), Business 2 Community

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