May 28, 20136 min read

Marketing Day: May 28, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Quora Says Its Metrics Are Up 300 Percent, Doesn’t Say From What Quora says all of the company’s important usage metrics are up at least 300 percent in the past year, but it isn’t sharing its baseline for comparison. Company co-founder and chief executive Adam D’Angelo shared the non-specific stats today in a new video on its blog — a video that exists primarily to sell Quora […]
Amazon Gives Developers New App Engagement Reports To Track Key Metrics Last week, Amazon launched Engagement Reports to help developers monitor app usage metrics. Engagement Report data includes information from the Kindle Fire HD, the new Kindle Fire, and Android devices that use the most recent version of the Amazon store. Tracking daily and monthly active devices, installs, sessions, average revenue per device and retention, the […]
Budweiser & Neft Drove 83% Of All Alcohol-Related Social Video Ad Shares In Q1 While social video shares in the alcohol industry jumped 1,593% in Q1 versus Q4 2012, just four ads drove 97% of video sharing among alcohol advertisers in Q1 2013, with the top two accounting for a whopping 83% of all shares. That’s according to a new study called ‘Untapped Potential: The State of Sharing in the […]
CRM Solution Conversocial’s $4.4 Million In Funding To Go Toward Product Development Selected by Gartner as one of the five “Cool Vendors” in the CRM customer service vertical for 2013, Conversocial has landed a $3.2 million investment from Octopus Investments, along with $1.2 million from a previous convertible note for a total of $4.4 million in funding. With the upgrade of their Real Time Management Dashboard and […]
Tablet Shipments To Overtake Laptops This Year — Report Tech research firm IDC says in its latest forecast that tablet shipments will exceed what it calls “portable PCs” (laptops) this year. The firm reported negative 14 percent growth for the PC market overall in Q1 and says that negative growth trend will be reflected in the Q2 numbers as well. Tablets are expected to exceed […]
Product Placement: The TV Ads Consumers Can’t Skip Or Hop In case you missed it, several major US television networks are suing Dish over its ad “hopping” technology that allows viewers to easily skip past ads. But there’s one type of ad even Dish can’t help them skip. Product placement. Let’s revisit this type of unstoppable, poorly disclosed ad product using a recent episode from […]
Facebook’s Mesmerizing 3D Music Map: Can Artists, Brands & Developers Use The Data? Photos may be the king of social sharing, but music must be part of the royal court, at least. And it appears to be an increasingly important part of consumers’ social lives. Google has launched a number of music-related services over the years (with varying degrees of success), and Twitter recently launched a music service […]
The Keys To Quality Content Are Information Density & Utility We can safely say that Content Marketing is here to stay. According to the latest research from the Custom Content Council, more marketers are moving their budgets to the creation, management and distribution of content than ever before. This year, spending on custom content was up to $44B, saw 9.2% YOY growth, and now commands […]
Beyond AdWords: Demand Side Platforms Explained Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain the concept of a DSP to others is: “Isn’t that kind of like AdWords?” Even amongst experienced marketers, most only have a vague idea of how DSPs work and how […]
New Tools Bring Major Changes To Mobile SEO I know I said I would have mobile SEO case studies this month, but I’m postponing that a month so I can discuss two tools that will soon turn the mobile SEO world on its head: Google Keyword Planner and Bright Edge Mobile SEO. Google Keyword Planner I’ve spent a lot of time in this […]
EU-Google “Rival Links” Antitrust Settlement Provision Creates New Controversy The US Federal Trade Commission declined to address the alleged “search bias” (vertical search) claim against Google in its settlement with the company earlier this year. It’s a highly problematic issue from a legal standpoint but it’s the one Google’s critics and rivals care most about. In short they would like to blunt or stop […]
The Internship: A Fun Movie, But Also A Beautiful Google Commercial The Internship is great, a funny film well-worth seeing by anyone who likes underdog stories. But one thing that wasn’t an underdog was Google itself. It won throughout the movie. I got to view the film during a press screening on Thursday. It’s easy to imagine that many will come away from the movie thinking […]
Microsoft, Google To Build New Windows Phone YouTube App Together Microsoft and Google appear to have buried the hatchet over the YouTube app that’s been available for Windows Phones, and say they’re “working together” to get a new app out “in the coming weeks.” The two companies issued a statement today, two days after the deadline that Google had given Microsoft to remove the previous […]
Advertise To Facebook Users By Recency With Time Range Targeting A new Facebook Ad targeting feature now allows advertisers to target those who have recently interacted with Facebook. The targeting type “Action Spec” allows users to target by the recency of specific actions taken. This recency targeting is currently in beta mode. The new “Action Spec” targeting allows users to target by the recency of […]
Missing Facebook Page Insights? Users Reporting Only Seeing Data Up To May 15 Facebook Page owners are reporting that they cannot view Insights data beyond May 15. When the first reports started appearing in a Facebook Community Forum thread, many users commented that their data was only viewable up to May 13. Since the initial complaints posted this past Tuesday, some users are now seeing Insights data up […]