Marketing Day: May 25, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Marketing Biz: Tracking Google’s Dune Strategy

This week Google took substantial steps to ensure that it remains the dominant way in which users access the Internet both on mobile platforms and desktops. These major news items may not have gotten as much notice with the Facebook IPO and iAcquire link buying scandals. And maybe you missed funding news for GitHub, the […]

1. How Performance Marketing Is Influencing The Next Generation Of Internet Startups

There have been several interesting announcements in the last week for the next wave of internet startups. While Facebook’s IPO and subsequent lawsuit has been at the forefront, social sharing site Pinterest made a splash last week when they announced raising $100 million from Japanese e-commerce giant Rakuten. Rakuten, the parent company Buy.com and Linkshare, […]

1. New Google+ Android App Adds Vivid Imagery & Additional Functionality

Earlier this month, Google+ was re-tuned for the iPhone. Now it’s Android’s turn. The newest version of Google+ for Android features a bigger, richer style and new highly requested features from users. Version 2.6 can be downloaded from Google Play and comes equipped with the following improvements. Bigger Images Now Google+ posts highlight the media included […]

1. Tumblr Debuts In ComScore’s Top 50 Web Properties

Here’s another sign of Tumblr’s growth: The blogging network/platform has cracked comScore’s chart of the Top 50 U.S. web properties for the first time. ComScore’s April 2012 report credits Tumblr with 23.5 million visitors during the month, which is good enough for No. 47 on the list. As you can see on the full chart […]

1. Facebook’s Premium Ads Getting More Automated

Facebook is working with developers and agencies to offer premium ad inventory in a more automated way — through its API and desktop Power Editor campaign management software, a company spokesperson confirms. And ClickZ is reporting that it’s the first step toward making these ad types — previously only available via a relationship with a […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Search In Pics: SEO LEGO, Facebook Cooler & A Happy SEO

2. Google Disapproved 134M Ads And Disabled More Than 800K AdWords Accounts In 2011

3. Microsoft Integrates More Nokia “Infrastructure” (Traffic, Geocoding) Into Bing Maps

4. What Trademark Search Data Can Reveal About User Behavior

5. iAcquire Banned From Google After Link Buying Allegations

Online Marketing News From Around The Web:

Affiliate Marketing

1. Skimlinks Wins at the Performance Marketing Awards, blog.skimlinks.com

2. Affiliate Commission Drops: Why Not Take Cookie Life into Account?, www.amnavigator.com

3. FTC and Affiliate Network Liability, www.revenews.com

4. How Not to Start Your Own Affiliate Program, www.affiliate-software-review.com

Analytics

1. Social Reports are now found under ‘Traffic Sources’, Google Analytics Blog

Blogs & Blogging

1. 14 Proven Ways to Simplify Your Blogging and Get More Done, www.problogger.net

2. Google’s Blogger Updates Its Signup Flow, thenextweb.com

3. The Blog Of Awesome, www.twistimage.com

4. WordPress and Tumblr are Complementary, WordPress Founder Says, pandodaily.com

Business Issues

1. Pinterest Hires Facebook’s Barry Schnitt to Lead Communications, allthingsd.com

2. Bazaarvoice buys PowerReviews for $152M, www.bizjournals.com

3. Dealpolitik: Suing Facebook? Best of Luck, Wall Street Journal

4. Exclusive: HP’s core webOS Enyo team is going to Google, www.theverge.com

5. EXCLUSIVE: Ross Levinsohn’s Plan To Turn Around Yahoo, www.businessinsider.com

6. Facebook Got Its IPO Exactly Right, allfacebook.com

7. Facebook registers Studio Edge domains on the same day of Camera App launch, fusible.com

8. If Facebook Buys Opera, It Can Be Bigger Than Google, pandodaily.com

9. The inside story: How Facebook panicked and botched its IPO, VentureBeat

Content Marketing

1. Content Marketing at Conferences with Lee Odden, www.verticalmeasures.com

2. How To Explain Content Marketing To The C-Suite, www.contentmarketinginstitute.com

Conversion Optimization

1. 10 Website Optimization Mistakes that Kill Your Conversion Rates, rich-page.com

Copywriting, Design & Usability

1. Anatomy of a Mobile-First Responsive Web Design, bradfrostweb.com

2. The History Of Usability: From Simplicity To Complexity, uxdesign.smashingmagazine.com

3. Writing Frugally: How To Get Quality & Quantity At The Lowest Cost, Search Engine People

Display & Contextual Advertising

1. Businesses struggle to turn Facebook ads into higher sales, Los Angeles Times

Email Marketing

1. The Weakest Link in Your Email Marketing Program – Is It Your List Hygiene?, www.returnpath.net

Internet Marketing Industry

1. DMA Quarterly Business Review Q1 2012: Digital and Direct Marketing Continues to Grow at a Modest Pace : Page 1 of 2, www.targetmarketingmag.com

2. Digital Marketing Strategy: Allocating Personal Time to Developing Marketing Expertise, www.hugoguzman.com

3. The Best Marketing Advice I Got, www.digiday.com

Mobile Marketing

1. Get Notified! New Updates to Yelp for Android, Yelp Official Blog

2. Google Wallet: What can you buy with it now?, www.cnet.com

3. Groupon tests payments rival to PayPal, Square, Reuters

4. iPad-vertising Is Taking Off, www.ecommercetimes.com

Other Items

1. April 2012 – Top U.S. Online Brands and Travel Websites, blog.nielsen.com

Search Marketing

1. 10 Myths That Scare SEOs But Shouldn’t, www.seomoz.org

Social Media

1. Facebook for Windows Phone update adds threaded messaging, better tagging, likable comments, www.theverge.com

2. Making improvements to multi-account sign in…, Google

3. Google prepping ‘Events’ and ‘Local’ features for Google+?, www.theverge.com

4. Influence Styles And The world’s largest focus group, brandsavant.com

5. PinAlerts: Discover When One of Your Images Gets Pinned on Pinterest, smallbiztrends.com

6. Report: 10 Tips For Better Facebook Engagement, allfacebook.com

7. Sony Introduces Pin Deals on Pinterest, networkedblogs.com