Marketing Day: May 24, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Facebook’s Promoted Posts Rolling Out, Here’s What It Looks Like

Facebook has begun rolling out Promoted Posts, a new tool that lets Page owners spend money to show status updates to more fans. At the moment, we can use Promoted Posts from our Marketing Land page, but it’s not available to us on Search Engine Land’s page, which has about seven times more “Likes.” Only […]

1. Facebook Launches Standalone Camera App; Whither Flickr, Google+ & Pinterest?

Later today, Facebook Camera will be available as a standalone app for the iPhone. That’s probably great news for a lot of Facebook users, but on a bigger scale, Google+ and Flickr probably have good reason to be worried. As shown in Facebook’s announcement, the new Camera app will allow both photo sharing and consumption. […]

1. Report: iOS And Android Represent 82 Percent Of Q1 Global Smartphone Market

Research firm IDC is out with Q1 global smartphone estimates. These are shipments and not sales estimates. However the striking thing is that the market is totally dominated by Android and iOS. The former has about 60 percent share and iOS has 23 percent. The estimates don’t include tablets/iPads however. Source: IDC Windows is seen […]

1. Don’t Stop At The Click: The Importance Of Tracking Everything In Mobile

Too many marketers are relying on clicks and CTR as mobile success metrics. While CTR has validity in PC search campaigns, clicks are a lazy or sloppy metric in mobile that don’t tell you that much about how your campaign is actually performing (in most cases). It’s therefore critical to go beyond the click and […]

1. As Doubts About Facebook Continue To Rise, Some Marketers Defend Advertising Opportunities

Most analyses of General Motors’ pulling of its $10 million Facebook ad spend last week focused on the shortcomings of the social network — the ads aren’t immersive and engaging, the tracking isn’t what it should be. Perhaps that’s understandable in a week when the world’s critical eyes were on the 8-year-old company that was […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Asked To Take Down Over 1.2 Million URLs Last Month From Search Results

2. Why Google’s Venice Update Fundamentally Changes Global SEO

3. Goodbye Google+ People & Pages, Hello Knowledge Graph Box

4. How To ‘Protect’ Brand Keywords For Less

5. 10 Blue Links Be Gone: Yahoo Axis Offers Browser & Visual Search Experience

Online Marketing News From Around The Web:

Affiliate Marketing

1. ShareASale ThinkTank 2012 Recap, blog.affiliatetip.com

Analytics

1. Get to Know Your Unique Users, developers.facebook.com

2. Attribution Modeling, www.webanalyticsworld.net

3. How to best use goals in Google Analytics, www.smartinsights.com

4. Online Privacy: EU Cookie Law Could Be the Death of Digital, Ad Age

Blogs & Blogging

1. Radically Simplified WordPress, Matt Mullenweg

2. The Mind Boggling Question is…Can the Creativity Pyramid and Maslow’s Hierarchy Save Your Blog Traffic?, Search Engine People

Business Issues

1. Apple’s Coming Plan To Take Over The TV Business, blogs.forrester.com

2. Facebook Acq-Hires Part Of Design Firm Bolt | Peters To Beef Up User Research Team, TechCrunch

3. Facebook Dominating Google in Press Mentions, jasonkeath.com

4. Facebook IPO: five things that went wrong with the social network’s debut, The Guardian

5. Groupon’s class action payout over expiration dates, money.cnn.com

6. How Tim Cook is changing Apple, tech.fortune.cnn.com

Content Marketing

1. 12 Content Marketing Challenges that Stop Epic Content Creation, blog.junta42.com

2. 5 Easy Content Ideas for Effective Content Marketing, blog.slideshare.net

3. Content Curation: Are You Doing it Right?, spinsucks.com

4. How to Build and Operate a Content Marketing Machine, SEOmoz

5. Your Content Is Sunk Without Photos, contently.com

Conversion Optimization

1. Does Great Content Hinder Your Prospect Conversions?, socialmediatoday.com

2. Visitors Are Not All The Same – Moving Beyond Conversion Rates, Part 3, www.uie.com

Copywriting, Design & Usability

1. 20 issues you must consider for a website relaunch, www.smartinsights.com

2. How we made Portent.com really freaking fast, www.portent.com

3. The growing epidemic of page bloat, GigaOM

4. Why good copy goes bad: are you stupid or just ignorant?, www.procopytips.com

Email Marketing

1. Is There Such a Thing as Over-Integration for Your Email Program?, MediaPost

Internet Marketing Industry

1. People on the Move in the Social Business Industry, May 24, 2012, www.web-strategist.com

2. Rand Fishkin & Marty Weintraub Light Up 2012 #Zenith Conference Keynotes, www.aimclearblog.com

Local Marketing

1. National Brands Expect Big Returns on Local Ad Investment, www.emarketer.com

Mobile Marketing

1. In-app Subscriptions in Google Play, android-developers.blogspot.com

2. Survey Says Tablets Driving Web Sales, multichannelmerchant.com

3. Travelers Lean on Mobile’s Location-Based Information, www.emarketer.com

Reputation Management

1. Appeals Court Upholds $150K in Punitive Damages for 3 Fake Reviews, Mike Blumenthal

Search Marketing

1. Four Essential Weekend Campaign Checks, www.ppcassociates.com

Social Media

1. STUDY: Noise, promotion and spam will reduce your Twitter followers, econsultancy.com

2. 18 Tools to Develop Your Brand on Facebook, www.practicalecommerce.com

3. A Jennifer Egan Original … Tweet by Tweet, New York Times

4. Facebook App Developers Can Restrict Access To Open Graph Stories, allfacebook.com

5. Facebook Is Testing out Region Switching for Pages, thenextweb.com

6. Google+ for Android: polish and performance, googleblog.blogspot.com

7. Groups: A new view, new API methods, and add from Uploadr, Flickr Blog

8. Hey, a New Use for LinkedIn: A Viral Marketing Campaign for Prometheus, betabeat.com

9. How Facebook Can Take Photos Beyond Its New ‘Camera’ and Instagram, Ad Age

10. How Much Emphasis Should MBA Programs Place on Social Media?, collective-thoughts.com

11. Social Media Measurement Model [Infographic], www.socialmediaexplorer.com