Marketing Day: May 23, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Google Scores Total Victory Against Oracle In Patent Suit

According to reports just coming out, the jury in the Oracle-Google trial has found that Google did not infringe any of Oracle’s patents with Android. Thus there are no damages that Google must pay to Oracle. This is near total victory for Google. In an earlier phase of the trial Google was found by the jury […]

1. Content Marketing: What Kind of Content?

Sure, content marketing means developing content around your business, your products and your services. But content isn’t supposed to exist in a you-oriented void. Content is targeted externally; at customers, prospects, buyers, brand advocates, bloggers, the media, people participating in social networks, even potentially employees (if you’re recruiting). So the first rule of knowing what […]

1. Staffing Your Email Team — 8 Key Roles

Well-run email marketing programs account for as much as 20 percent of a retailer’s online revenue. While some might view that as an aggressive number, I am of the opinion that a fully-developed program, complete with lifecycle messaging, triggered programs, segmentation strategies, abandoned shopping cart series, etc., will drive even more than that. Whatever the […]

1. Facebook Sued Over IPO Non-Disclosure Of Q2 Revenue Weakness

The news keeps getting worse for Facebook. First, the IPO didn’t do as well as expected, though it made lots of people at Facebook very wealthy. Then came news that Facebook’s underwriters (banks) had to intervene on Friday to keep the stock from falling below the $38 offering price because demand was weaker than expected. […]

1. Facebook Tests A Sleeker Timeline Layout For Profiles

Facebook, notorious for tweaking and testing its layout, is at it again post-IPO. Talking Points Memo spotted a streamlined version of timeline that allocates less real-estate for friends, photos, and likes. Instead of pulling in profile/page information under the cover photo, simple icons exist: Here is a look at the current (non-test) version of Timeline: […]

1. Facebook Settles Sponsored Stories Lawsuit, Terms Not Yet Disclosed

As we reported back in December, a Sponsored Stories lawsuit was allowed to proceed against the social media giant as Facebook failed to have it thrown out. Today, the lawsuit was settled “in principle”at a federal court in San Jose, CA. Originally five Facebook members sued Facebook with claims that their privacy was infringed upon […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Microsoft Turns Off Streetside Imagery In Germany Over Photo Blurring Concerns

2. New Design & Features Come To iPhone Google Search: Version 2.0

3. Who Has Search Engine Marketers’ Backs? No One – We Need Lobbyists

4. 10 Essential Tools For B2B Conference Coverage Domination

5. New Exact & Phrase Matching Behavior: Early Findings

6. Google’s Latest Interactive Logo: The Moog Synthesizer

7. What Can We Learn From The Latest Brand To Be Called Out For Paid Links?

8. Bing’s Visual Search Is Gone (Has Been For A While, Actually)

Online Marketing News From Around The Web:

Affiliate Marketing

1. Refer.ly Raises Questions: A Call for Transparency, Not Gloss, www.revenews.com

Blogs & Blogging

1. How to Promote Your Blog With Social Media, www.socialmediaexaminer.com

2. New ‘radically simplified’ WordPress is on the way, paidContent.org

3. Six Sinister Blog Time Wasters, pushingsocial.com

Business Issues

1. EXCLUSIVE: Here’s The Inside Story Of What Happened On The Facebook IPO, www.businessinsider.com

2. Yahoo under Levinsohn seen shifting to content, advertising, Reuters

3. F.C.C. Weighs Treating Video Sites Like Cable Companies, New York Times

4. Facebook to open office in Dubai, www.latimes.com

5. Google Privacy Inquiries Get Little Cooperation, New York Times

6. Manager of Speech Technology Mike Cohen reportedly leaves Google, 9to5google.com

7. Mark Zuckerberg earns $1.1 billion from selling Facebook shares, Los Angeles Times

8. Meet Facebook’s Fall Guy, uncrunched.com

Content Marketing

1. 13 Ways to Make Idea Generation a Daily Habit, www.blueglass.com

2. 4 Tips for Creating & Promoting Better Infographics, Online Marketing Blog

3. Abandonment Issues – What To Do with Content Archipelagos, Convince and Convert

4. Content Maintenance: Keeping up appearances, uxmag.com

5. Harvesting Questions for Content Ideas, searchenginewatch.com

6. How to Build Targeted Traffic without Google: Part 3, www.marketingwords.com

7. Infogram wants to help you make beautiful infographics, GigaOM

8. The Jedi Master Approach to Content Marketing that Converts, entreproducer.com

Conversion Optimization

1. Convert 10% of Visitors into Subscribers from Your Guest Post with These 10 Landing Page Tricks, blog.kissmetrics.com

Copywriting, Design & Usability

1. Persuade with Silky Smooth Copy, www.neurosciencemarketing.com

2. Vetting Your Writers: Why It’s Hard to Find the Creative Needle in the Haystack of Crap, www.shoemoney.com

Email Marketing

1. Get More from Your Email Marketing, Jeff Korhan

2. Why a Sending History is Important to Reaching the Inbox, www.returnpath.net

General Internet Marketing

1. Three Myths about What Customers Want, blogs.hbr.org

Internet Marketing Industry

1. 9 Yardsticks for Evaluating Your Career Success, www.brasstackthinking.com

Mobile Marketing

1. Retailers get mobile-friendly, www.internetretailer.com

2. Target and Shopkick Launch Loyalty Gift Card Program, Again, Mashable

3. Why are marketers not taking QR codes seriously?, www.mobilemarketer.com

Other Items

1. Apple designer Jonathan Ive receives knighthood, The Guardian

2. Microsoft Office — iPad, Android tablet version to launch in November, www.bgr.com

Search Marketing

1. SEO Friendly Site Design – From the Ground Up Part 1, SEM Clubhouse

2. Breaking down the Adwords match type changes, econsultancy.com

3. How SEO Software is like Fitbit for SEOs, blog.serps.com

4. How to Capture & Control Your PPC Keywords to Achieve a Better Account Structure, certifiedknowledge.org

5. The impact of Twitter in Google SEO – Part 1, www.intelligentpositioning.com

Social Media

1. Google+ wants to be your new Flickr, VentureBeat

2. Automating Social Media Posts with Dlvr.it, www.practicalecommerce.com

3. Build Trust Behind a Company’s Social Media Account, spinsucks.com

4. Don’t Self-Censor On Facebook: Audience Filter, allfacebook.com

5. IBM Study Says CEOs Are Using Social Media More Frequently, AdWeek

6. Oh great, Facebook has fallen in love with gradients on photos, socialfresh.com