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Marketing Day: May 22, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google’s CEO Larry Page made an apperance on Charlie Rose yesterday, and he didn’t have many nice things to say about Facebook. Rose asked Page about Facebook’s competition in search which led to an exchange about Facebook’s semi-closed policy on contact information. Page was quick to point out that Facebook users are not aware that […]

Search is no longer just one thing. At minimum, it’s two things: organic and paid. But, as the marketplace that holds it has evolved, search is so much more. It’s a composite of methods; it’s an ingredient; it’s a mechanic; it’s a mindset. While it’s not yet unrecognizable, even marketers who once deemed it a silver […]

Today’s internet users are bombarded with content. As a result, they are tuning out the noise and raising the bar on the content they choose to pay attention to. For social media marketers, this means that it is more important than ever to understand what content will resonate with target groups and which will fall […]

After government approval from China, contingent upon Google’s agreement to keep Android “free and open” for at least five years, Motorola Mobility is now part of Google. European and US approvals happened some time ago. The deal is worth $12.5 billion — Google’s largest acquisition by far — and includes some 17,000 patents that Google […]

Millward Brown has released the 2012 BrandZ Top 100 Brands report and topping the list is Apple, followed by Google at number three and Microsoft at number five. In fact, four of the top five are technology companies, with McDonalds at number four. Facebook is now number 19 on the list, improving 16 positons from […]

Two weeks ago, The Verge profiled scams and schemes that pitch “Internet Marketing” as a fast way to make money online. Its Scamworld article is well worth reading by anyone, a warning that many need. I’m sorry that I didn’t focus on this important message initially rather than spark a debate over what exactly “Internet Marketing” is, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

  1. Affiliate Summit Central 2012 Recap, www.rohailrizvi.com

  2. The Inaugural Affiliate Summit Central, www.trishalyn.com

  3. Thinking Out Loud: Compliance is Crucial, performancemarketingassociation.com

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