Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google’s CEO Larry Page made an apperance on Charlie Rose yesterday, and he didn’t have many nice things to say about Facebook. Rose asked Page about Facebook’s competition in search which led to an exchange about Facebook’s semi-closed policy on contact information. Page was quick to point out that Facebook users are not aware that […]
Search is no longer just one thing. At minimum, it’s two things: organic and paid. But, as the marketplace that holds it has evolved, search is so much more. It’s a composite of methods; it’s an ingredient; it’s a mechanic; it’s a mindset. While it’s not yet unrecognizable, even marketers who once deemed it a silver […]
Today’s internet users are bombarded with content. As a result, they are tuning out the noise and raising the bar on the content they choose to pay attention to. For social media marketers, this means that it is more important than ever to understand what content will resonate with target groups and which will fall […]
After government approval from China, contingent upon Google’s agreement to keep Android “free and open” for at least five years, Motorola Mobility is now part of Google. European and US approvals happened some time ago. The deal is worth $12.5 billion — Google’s largest acquisition by far — and includes some 17,000 patents that Google […]
Millward Brown has released the 2012 BrandZ Top 100 Brands report and topping the list is Apple, followed by Google at number three and Microsoft at number five. In fact, four of the top five are technology companies, with McDonalds at number four. Facebook is now number 19 on the list, improving 16 positons from […]
Two weeks ago, The Verge profiled scams and schemes that pitch “Internet Marketing” as a fast way to make money online. Its Scamworld article is well worth reading by anyone, a warning that many need. I’m sorry that I didn’t focus on this important message initially rather than spark a debate over what exactly “Internet Marketing” is, […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google Provides Competitive Information In New Auction Insights Report
Networking, Solutions, Special Sessions and More: The Network Pass at SMX Advanced
Just Because Someone Works At Google Doesn’t Make Them An SEO Expert
Former Yahoo Executive Pleads Guilty To Securities Fraud Charge Related To Microsoft Deal
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Summit Central 2012 Recap, www.rohailrizvi.com
The Inaugural Affiliate Summit Central, www.trishalyn.com
Thinking Out Loud: Compliance is Crucial, performancemarketingassociation.com
Analytics
14 Social Media ROI Metrics You Can Use Right Now!, www.clickz.com
Creating Google Alerts Directly in Google Analytics, smallbiztrends.com
Google Analytics Social Reports Provide Huge Metrics Edge, www.convinceandconvert.com
How to rock your Google Analytics: five tricks to help you out, econsultancy.com
Blogs & Blogging
Checklist: 12 Things You *Must* do After Writing a New Blog Post [with Infographic], unbounce.com
Does My Company Need to do Blogger Outreach?, blog.shareaholic.com
How to Follow Up With a Blogger (Without Being Annoying!), www.blueglass.com
How to SEO Your Blog Post Series, www.problogger.net
Why Some Posts Become Two-Months-Later Successes, contently.com
Business Issues
Ex-Yahoo! executive pleads in insider trading case, Wall Street Journal
As Facebook’s Stock Struggles, Fingers Start Pointing, New York Times
Bootstrapped GitHub Raising a Round from Andreessen Horowitz, pandodaily.com
CEO Armstrong: No social network in AOL’s future, news.cnet.com
Facebook loses trademark fight against adult social network, paidContent.org
Google passed on opportunity to buy Twitter: report, econsultancy.com
Intellectual property issues will make it hard for Google to keep its Chinese ‘open Android’ promise, www.fosspatents.com
Update: Someone Is Asking The USPTO To Invalidate Zuckerberg’s News Feed Patent, But Yahoo Says Not Us, TechCrunch
What Is Facebook Worth?, www.businessinsider.com
Content Marketing
3 Components of a Content Marketing Editorial Calendar that Works, www.copyblogger.com
Copywriting, Design & Usability
Ignite your copy with this hot strategy, www.seocopywriting.com
10 Signs You Are About To Hire The Right Copywriter, moderncopystudio.com
How to Improve Your Website Trust Factor, www.chrisg.com
HTML5 Runs Up to Thousands of Times Slower on Mobile: Report, thenextweb.com
Signs UX Research Is Making an Impact, www.uxmatters.com
The Last Word on the Fold, www.onextrapixel.com
Display & Contextual Advertising
Is There a Problem with Facebook Advertising?, www.emarketer.com
Domaining
Email Marketing
Why Purchasing Email Lists Is Always a Bad Idea, blog.hubspot.com
General Internet Marketing
7 Wicked Ecommerce Applications of Shopping APIs, www.getelastic.com
How To Use Memes to Promote Your Business, www.techipedia.com
Mobile Marketing
INFOGRAPHIC: The Local Business Owner’s Guide to Mobile Apps, www.searchinfluence.com
Other Items
‘Liberating’ Your Data from Google, and What That Really Means, PC World
A New Home for Computer Screens: The Face, Wall Street Journal
EU cookie law: ICO to contact 50 UK websites about compliance, econsultancy.com
Introducing “Mozilla Webmaker:” helping the world make the web, blog.mozilla.org
Reputation Management
Six Step Process to Clean Up a Company’s Online Presence, spinsucks.com
Search Marketing
Fundamentals of Paid Search Landing Page Optimization, www.thesearchagents.com
Introducing Webmaster Academy, googlewebmastercentral.blogspot.com
PPC Chat Streamcap – PPC Education & Training, theppcblog.com
Social Media
#Twitter4Brands event in NYC, advertising.twitter.com
7 Ways Social Travel Sites are Engaging Users, socialfresh.com
AmEx to Offer a Prepaid Debit Card that Rewards Users With Zynga Bucks, AllThingsD
Facebook Isn’t the Right Fit for Every Business, Small Business SEM
Four Reasons Why Google Doesn’t Care If Facebook Wins The Social Media Wars, allfacebook.com
Get More From Pinterest Than Just Expensive Ideas, www.fastcompany.com
Pinterest Update: No More Editing URLS or Descriptions, www.97thfloor.com
Social Rewards Launches Q & A Rewards to the U.S. Market, socialrewards.com
The Real Problem with Social Media Influence, eaglesofinfluence.com
Using Facebook’s Insights Analytics to Expand Your Audience, www.practicalecommerce.com
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