Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Ever ended a workday and thought: “Whoa, what just happened?” Social media goes by pretty fast. But if part of your job is social media monitoring, you need to make sure you don’t miss anything. That might include keeping an eye on competitors, tracking conversation around your industry and nurturing and following up with leads. […]
Alibaba and Yahoo are finally getting a divorce. In a complex, staged transaction Alibaba will be able to buy back all of Yahoo’s minority interest in the company. When Yahoo was a stronger company, several years ago, it was on good terms with Alibaba CEO Jack Ma. Yahoo invested about $1 billion in 2005 in […]
On Friday Mark Zuckerberg posted one of his most important statuses ever as he posted: “listed a company on NASDAQ.” On Saturday, the day after Facebook’s IPO, Mark Zuckerberg may have topped it, at least personally. One that was simply a relationship change alerting the world of the surprise wedding to his girlfriend of nine-years, Priscilla Chan. […]
Congrats, Mark Zuckerberg. You went public on Friday, got married on Saturday and now as a special present from part-owner and best partner Microsoft have a new social network to contend with: Microsoft’s So.cl. But don’t worry too much. I just spotted the news of So.cl going live on Techmeme. This being a Sunday, I […]
The Facebook IPO is over. The company went public today with its stock price opening at $38 per share, and when the dust had settled on a record-setting day of trading, Facebook closed at $38.27 per share, just a few cents above where it began. As Greg Sterling wrote today, that’s not where a lot […]
I had assumed, as did many others, that Facebook shares would open at $38 and head north from there. In fact I thought demand would be so brisk that the shares might hit $100. Was I wrong. I believed there was considerable pent-up demand for what was the biggest tech IPO ever. But that demand […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Strong Growth of Rakuten LinkShare Affiliate Networks in the US, UK, Canada and Japan, blog.affiliatetip.com
Affiliate Management Days Coming to Florida. Apply to Speak, www.amnavigator.com
USA vs. Europe in Affiliate Marketing, feedfront.com
Analytics
Integrating Google Analytics with Site Search to Drive Conversions, www.practicalecommerce.com
Measuring what matters for your small business, googlesmb.blogspot.com
Blogs & Blogging
3 Free Tools For Pimping Out Your Blog Posts, Search Engine People
WordPress.org plugins can be favorited, improved forum integration, wpcandy.com
Business Issues
Facebook Wins Oregon Tax Break, New York Times
Facebook: A Brilliant Business Model, www.web-strategist.com
Amazon poised to pocket California sales-tax money, Los Angeles Times
Facebook Debut May Hurt Future Social-Media IPOs, Wall Street Journal
Facebook’s real ad problem: addressable market size, econsultancy.com
Google gets China OK to buy Motorola, www.usatoday.com
Google pays $10M for TeraHop patents: Sale to help investors in fraud case recoup cash, www.geekwire.com
Tim Cook Got $378M in Compensation in 2011, But Don’t Call it Pay, thenextweb.com
Content Marketing
B2B content marketing challenges, www.distilled.net
Become a DJ For Your Content, spinsucks.com
Why should we Create High Quality Content, www.cornwallseo.com
Conversion Optimization
Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel, www.clickz.com
Copywriting, Design & Usability
A Simple Plan for Writing One Powerful Piece of Online Content per Week, www.copyblogger.com
Facebook’s Faceoff with Google+, www.uxbooth.com
Give Your Landing Page Design a Makeover, www.ioninteractive.com
General Internet Marketing
Why Successful Branding Still Happens Offline, Wall Street Journal
Internet Marketing Industry
Classic Marketing Consulting Fail: “What We Got Here is a Failure to Implement”, Online Marketing Blog
Social Media Explorer Merges With Full Frontal ROI To Form SME Digital, www.socialmediaexplorer.com
The Future of Marketing, Social Media Today
The Studies You Don’t See, www.rimmkaufman.com
Local Marketing
The Local Search Ecosystem in Canada, www.davidmihm.com
Other Items
Grading How Companies Are Cooperating with ‘Do Not Track’, techland.time.com
StatCounter: Google Chrome Pushes Past Microsoft’s Internet Explorer (Again), techcrunch.com
Reputation Management
8 Ways to Recognize Fake Google Reviews, www.ngsmarketing.com
Woman Paid To Post Five-Star Google Feedback, www.thedenverchannel.com
Search Marketing
12 social signals from Twitter that could influence search rankings, econsultancy.com
Social Media
20 Reasons to Switch to Google+ [Infographic], socialtimes.com
Choosing A Great Social Media Agency (Without The Cattle Call RFP), AIM Clear Blog
For Better Facebook Engagement, Post on Topics Related To, But Not About, Your Brand [Study], searchenginewatch.com
Lessons from a horrible social media strategy, www.businessesgrow.com
Unify Your Social Media Strategy In 7 Simple Steps, Search Engine People
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