Marketing Day: May 20, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Searching On Google Glass? See How In Glass Diary Part 3

Search may become a common activity for Google Glass owners, but it’s a different kind of search to anything I’ve done before. Since Glass is a mobile device and has no Web browser, it’s currently built for informational searches. Transactional queries (like [buy seattle mariners tickets]) and navigational queries (like [facebook]) don’t work well because […]

1. New Google+ App For Android Now Available Following Google+ Updates Announced At I/O

Following a number of new Google+ updates announced at Google I/O, a new Google+ app for Android is rolling out today with more options to organize and edit photos, a new locations section that lets users know where their friends are, and the new automatically-added Google+ hashtags to locate related content within a user’s stream. […]

1. Google Launches Real-Time Bidding Platform ‘Open Bidder’ [BETA], Seeking Testers

Google announced the launch of Open Bidder for developers to build real-time bidding solutions. Currently in Beta status, the platform uses the Google Cloud Platform and DoubleClick’s real-time bidding protocol. Over a year in the making, the Open Bidder Team wrote in a blog post that the platform removes development barriers for companies looking to […]

1. Google Rebuilds AdMob To Include A Conversion Optimizer Tool & Local Payments Feature

During last week’s I/O Conference, Google announced they would be adding a number of upgrades to AdMob, their mobile ad network for app developers. Since fully integrating the AdMob’s mobile app inventory into AdWords last June, Google claims AdMob can help developers monetize and promote their apps by connecting them to more than a million advertisers […]

1. Google Mobile App Analytics To Get Google Play Integration, Tag Manager for Mobile Apps

Last week, in the midst of Google I/O, Google announced two upcoming updates to mobile app analytics. Google Play Integration Google Analytics will fully integrate with Google Play and allow marketers to get a full view of Google Play’s sales funnel. The new report will use flow visualization to facilitate further analysis of any aspect of the […]

1. Yahoo Buys Tumblr For $1.1 Billion, Promises “Not To Screw It Up”

On a conference call to discuss Yahoo’s exceptional $1.1 billion acquisition of Tumblr, Yahoo CEO, Marissa Mayer’s admiration for Tumblr’s achievements and culture was refreshingly transparent. Tumblr will continue to operate independently, David Karp will remain CEO, and Yahoo has promised “not to screw it up.” Tumblr has more than 300 million monthly users and […]

1. Rumor: Yahoo! To Announce Updates To Flickr During Today’s Press Event

The Yahoo!/Tumblr talk may be the biggest element of today’s Yahoo! press event, but that’s not all that will be announced according to Bloomberg. The once wildly-popular photo-sharing site Flickr will be updated, according to the report. Flickr has taken a backseat to other social sites like Instagram, Facebook, Twitter & Imgur, but still has more than 80 […]

1. Game Over: Google+ Games To Be Shut Down June 30th

Google+ users who enjoy social gaming will soon have to look elsewhere as Google+ games is being shut down. After June 30th, Google+ Games will be officially retired as Google will move forward with one united front, the Google Play Game Services platform. Google+ Games launched in the Summer of 2011, but whether it be […]

1. Two New Shoes Drop On Google: UK Tax Whistleblower And Canadian Antitrust Action

Within a roughly 48-hour period, Google got two big helpings of bad news. According to the Canadian newspaper Financial Post, the country’s Competition Bureau is preparing to launch a formal antitrust investigation into Google’s Canadian business operations. The scope and precise focus of the Canadian investigation have not been revealed. Google has a nearly 90 percent […]

1. Pinterest Introduces “Rich Pins” With More Content To Drive More Actions

In an effort to make its pins (images) more useful and actionable Pinterest is introducing more information into selected categories of pins: movies, products and recipes. These new “rich pins” provide additional background and information, depending on the category. After looking for some time this evening, I was unable to find any rich pins “in […]

1. After The IPO: Facebook Survives Its “Year Of Living Dangerously”

Yesterday was the one-year anniversary of Facebook’s public offering. It has arguably been the most volatile and momentous period in the company’s roughly eight-and-a-half year history. Facebook went public in May of last year at $38 and closed Friday at just over $26. The low, last September, was $17.55. The volatility of the stock and […]

1. YouTube Turns 8 Years Old

YouTube launched 8 years ago today, and they are celebrating their eighth birthday! The growth of YouTube has been significant over these short eight years. Now, every minute, over a 100 hours of video are uploaded. Google acquired YouTube back on October 9, 2006 for $1.65 billion. Back then, that was the largest acquisition Google […]

1. What’s Tumblr Worth To Yahoo? Board Says $1.1 Billion.

AllThingsD reports the anticipated Tumblr acquisition was approved by Yahoo’s board today for the amount of $1.1 billion. Kara Swisher from AllThingsD said the deal was a “foregone conclusion and was an unanimous vote” by Yahoo’s board. They plan to announce the deal tomorrow, Monday, morning. This will be Marissa Mayer’s largest acquisition as the […]

1. Microsoft Slams Google In Nasty, Internal Parody Of Chrome Ad

You’re not supposed to see this video. Unless you work at Microsoft. It’s a fake Chrome ad that’s part of Microsoft’s ongoing “Scroogled” campaign against Google, but it was supposed to remain internal. It appeared first on a blog called iCosmoGeek and has now been picked up by the Los Angeles Times. The Times says […]

1. Yahoo Beats Back $2.75 Billion Yellow Pages Verdict On Appeal

Yahoo announced yesterday that it had prevailed in an appeal of a $2.75 judgment in Mexico obtained by former joint venture partners: The appellate decision overturned all monetary awards against Yahoo! Inc. and reduced the monetary award against Yahoo! Mexico to $172,500. Yahoo! Mexico was awarded $2.6 million in the original judgment, and this award […]

1. Marketo Scores In IPO, Shares Close Up 77%

In a positive sign of a healthy IPO market, Marketo’s first day of trading on the NASDAQ was a hit. The marketing automation company raised $79 million in its IPO, offering 6.1 million shares priced at $13. Today, shares opened at $20 and rose 77.69% to close at $23.10. Marketo CEO, Phil Fernandez rang the […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Enhanced Campaigns: “Flexible Bid Strategies” Launching Soon

2. Google Glass Diary, Part 3: How Search Works On Google Glass

3. AdWords Keyword Planner Officially Launches

4. Google Testing Ads In New Google Maps, Pushes AdWords Location Extensions

5. Optimizing Your Digital Assets To Boost Rankings & Branding

6. New Google Maps UI Calls For Shifts In SEO Tactics

7. Didn’t Win The Powerball Or Mega Millions Jackpot? Try Your Luck At The AdWords Jackpot!

8. Google Notifies Sprint Of Spam Penalty; Seeks Advice In Google Help Forums

9. Google Drops “Translated Foreign Pages” Search Option Due To Lack Of Use

10. SMX East Registration Open – Best Rate Available Now, Save $300

Online Marketing News From Around The Web:

Affiliate Marketing

1. Florida says no to Amazon’s sales tax deal, Internet Retailer

Analytics

1. Excellent Analytics Tip #24: Obsess About Real Business Profitability, www.kaushik.net

Blogs & Blogging

1. 21 Great Reasons to Keep Blogging, www.craigmcbreen.com

2. The 10 Step Framework for Building a Blog with Big Foundations, www.jeffbullas.com

3. Tumblr’s Adult Fare Accounts For 11.4% Of Site’s Top 200K Domains, Adult Sites Are Leading Category Of Referrals, TechCrunch

Business Issues

1. I/Overload?, TechCrunch

2. Tumblr Brand Will Remain — With Mostly "Hands-Off" Approach by Yahoo, All Things D

3. Tumblr Users Are Against Yahoo Buyout, Business Insider

4. Apple CEO Tim Cook to propose tax overhaul, Washington Post

5. On Yahoo-Tumblr, ma.tt

6. Three Ways Yahoo Can Avoid Screwing Up Tumblr, Ad Age

7. Top questions for Yahoo about its Tumblr acquisition, blogs.forrester.com

8. We’re Playing a Long-Term Game, Says Quora CEO Adam D’Angelo, All Things D

9. Yahoo CEO Marissa Mayer on Tumblr: We Bought Growth, Wall Street Journal

10. Yahoo CEO Marissa Mayer Will Now Take Your Tweets (with tweets), storify.com

11. Yahoo Japan suspects 22 million user IDs leaked: Kyodo, Reuters

12. Yahoo! And Tumblr: It’s About Display, Streams & Native at Scale, John Battelle’s Searchblog

Content Marketing

1. 3 Ways Your Content Marketing Strategy Can Use Big Data, Content Marketing Institute

2. The Bible, Content Marketing, and the Gospel According to You, www.thesaleslion.com

Conversion Optimization

1. Ten Conversion Testing Questions Answered, Get Elastic

2. The Ultimate Guide to Conversion Centered Design [Ebook], Unbounce

Copywriting, Design & Usability

1. Your Designers Are Not Artists, and You Need to Stop Thinking That Way, HubSpot

Domaining

1. TextAlerts.com On Sale At BuyDomains For $250 Sells Instead On Snap For $3,500, www.thedomains.com

Email Marketing

1. Good, Bad Email Design for Ecommerce Merchants, Practical E-Commerce

2. Google Now Introduces Mark Up Tools For Select Partners To Flag Flights, Hotel Stays And Reservations In Emails, TechCrunch

3. Inactive Subscribers Don’t Hurt Until They Do, blog.returnpath.com

General Internet Marketing

1. Age, expertise, and gender noticeably affect sentiment, blog.bazaarvoice.com

2. Why Most Marketing Campaigns Fail Within 3 Months, www.quicksprout.com

Internet Marketing Industry

1. Gigya Supercharges NEXUS Partner Ecosystem by Adding 21 Social and Marketing Technology Vendors and Backplane Integration, www.marketwire.com

Mobile/Local Marketing

1. Google’s new weapon in the Android upgrade battle, blogs.computerworld.com

2. iOS and Android gaming revenue tripled that of handheld consoles in Q1 2013: App Annie, The Next Web

3. Majority of US Mobile Consumers Use Devices to Comparison Shop, eMarketer

4. Samsung captures 95% of global Android smartphone profits in Q1 2013, www.intomobile.com

5. Universal Pictures, Del Monte, Expedia Gear Up For Summer of Mobile Ad Love, AdWeek

6. VP Ghaffary: Yelp Is the ‘Local Layer’ of the Internet, streetfightmag.com

Other Items

1. Google Glass and the men’s room urinals, news.cnet.com

2. Chinese hackers who breached Google gained access to sensitive data, U.S. officials say, Washington Post

3. Google Glass #ifihadglass Soon To Get Invitations To Pick Up Glass, Search Engine Roundtable

Reputation Management

1. BrandYourself Upgrades Its Online Reputation Tools With A Full-Service Concierge Feature, TechCrunch

2. Your online reputation is worth gold if you manage it correctly, memeburn.com

Social Media

1. 12+ Pinterest Apps and Tools for Pinning While Mobile, Small Business Trends

2. 3 Strategies to Measure Your Social Media, Sociial Media Examiner

3. 5 questions brands should ask before using any social media tool, PR Daily

4. Brazil’s Sky TV Lets Subscribers Record Shows With a Tweet, Ad Age

5. Facebook now lets users suggest photos for place pages, Inside Facebook

6. Google vows to support Voice within new Hangouts app, Los Angeles Times