Marketing Day: May 2, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

1. Global Ad Spend Estimates Lowered On Weak European Economy, Latin America To See Highest Rate Of Growth The weakened European economy has led eMarketer to revise its 2012 global media ad spending estimates down from close to $520 billion to just over $509 billion. The revision is based on ad spending figures from more than four dozen companies that track ad spending — including research firms, media buyers and investment banks — […]

2. Twitter Hires New Corporate Development Chief With IPO Background Twitter has hired Cynthia Gaylor as its new head of corporate development. Gaylor has been serving as a managing director at Morgan Stanley, where her recent focus has been in the tech sector. Notably, according to her LinkedIn profile, Gaylor’s background includes IPOs. Most recently Cynthia is leading Morgan Stanley’s technology execution effort, advising clients […]

3. #Boooo! NCAA Bans Hashtags, Social Media URLs On Football Fields Talk about #notgettingit and #dumbrules. The National Collegiate Athletic Association (NCAA) — the organization that makes the rules governing college sports — has banned the display of hashtags and social media URLs on football fields. That means colleges and universities in the U.S. will have to find other ways to market their Twitter, Facebook, Instagram […]

4. Twitter Updates iOS App To Integrate Better With Vine & Adds Better Account Switching For Android A handful of feature changes have been added to the official Android and iOS apps today to help users view local trends, switch accounts and fully integrate with the iOS only Vine product. A global change for both apps included support for the new 160 markets that Twitter Trends announced last month. Users in these locations will be […]

5. Location-Based Listening & Analytics One of the five predictions in my recent 2013 mobile predictions post was that mobile analytics and measurement would get a seat at the “adult table” this year. In particular, one of the areas in which I am seeing tremendous growth is location-based listening and analytics. As more and more companies adapt a listening strategy — in […]

6. Facebook Reports $1.46 Billion Revenues, 751 Million Mobile Active Users Facebook just announced Q1 2013 earnings. Revenue was nearly $1.46 billion, up 38 percent year over year (YoY). That beat financial analysts’ estimates. Net income was $219 million, which was below estimates. Allaying fears of a decline in usage and engagement, Facebook saw 26 percent growth in daily active users (now 665 million). Monthly active […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Expands List of “Generic” Top Level Domains and Makes Them Geotargetable

2. Live @ SMX Advanced: Getting Mobile SEO Right

3. 100 SMX Advanced Tickets Left – Register Now!

4. Bing iPad App Gets An Upgrade

5. Relax, The Search Industry Is Doing Just Fine

6. SEO Branding: Appearance In Search Results Impacts Brand Perception

7. Enhanced Campaigns: Ad Group Mobile Bid Adjustments Now In AdWords API

8. Yelp Reports Record Highs With $46 Million In Net Revenue For Q1 2013

Online Marketing News From Around The Web:

Affiliate Marketing

1. Affiliate Marketing Programs Skimlinks and RewardStyle Add New Features to Help Fashion Bloggers Make More Money, fashionista.com

2. In the Wake Of Funding, Skimlinks Launches New Products To Face Off Opposition, TechCrunch

Analytics

1. 4 Killer Lists Using Google Analytics Remarketing, Search Engine Journal

2. How Not to Visualize Your Data, SEOmoz

3. Taking Your Analytics Into the Cloud, AllAnalytics

Blogs & Blogging

1. 3 Ways to Boost Reader Engagement on Your Blog, Social Media Today

2. 8 Blogging For Business Tips You Still Mess Up, Overit

3. Finding Keywords: The First Step to Blogging Success, www.waxingunlyrical.com

4. The Top 10 Most Infuriating Things about WordPress and How to Fix Them, www.jeffbullas.com

5. The Walking Dead Guide to Writing a Killer Blog Opening, ProBlogger

Business Issues

1. Tumblr CEO says average cost of ad campaign tops six figures, CNET News

2. Google hires Noah Falstein as its ‘Chief Game Designer’, 9to5google.com

3. Google Makes Investment in Lending Club, Wall Street Journal

4. Twitter Wants To Get More Journalists On Twitter, observer.com

5. What Marissa Mayer’s Latest Changes At Yahoo Reveal, Forbes

6. With acquisition of Atlas complete, Facebook looks to improve ad measurement, Inside Facebook

7. Yahoo nearing deal to buy travel rewards startup Milewise, according to sources, Pando Daily

8. Yahoo Offers Generous Maternity, Paternity Paid Leave, abcnews.go.com

9. Yahoo! acquires Astrid, blog.astrid.com

10. YouTube Touts Viewer Growth to Advertisers, Wall Street Journal

Content Marketing

1. 10 Steps to Improve Your Content Strategy (and Your Marriage!), BruceClay.com

2. 5 Biggest Mistakes Businesses Make With Content Marketing, www.verticalmeasures.com

3. Brand Storytelling Must Start with Human Resources Content, Content Marketing Institute

4. Don’t look now, but your content marketing omission is showing, claymanmarketingcommunications.wordpress.com

5. Make Everyone Part of Your Content Marketing Team!, blog.openviewpartners.com

6. Mining Current Events for Content Marketing Home Runs, www.buzzstream.com

Conversion Optimization

1. 7 A/B Testing Blunders That Even Experts Make, www.quicksprout.com

2. 71* Things to (A/B) Test, blog.optimizely.com

3. Conversion Optimization Testing and Options Part 2, www.webanalyticsworld.net

Copywriting, Design & Usability

1. Are You Putting the Home Button to Good Use?, uxmag.com

2. How to Kick Ass at Copywriting for Your Website, Distilled

3. The Flat Design Era, webdesignledger.com

4. Tips for creating effective Call to Action buttons, designreviver.com

5. Why the Web Is Ready for Responsive Web Design, SitePoint Forums

Display & Contextual Advertising

1. comScore and BrightRoll Announce Collaboration to Enhance Online Video Campaign Ratings, comScore

2. Spotlight on Multiscreen Video Advertising Convergence, www.streamingmedia.com

Domaining

1. Verisign blasts ICANN over proposed registry agreement, Domain Name Wire

E-Commerce

1. 7 Ways to Improve a Customer’s Shipping Experience, Practical E-Commerce

General Internet Marketing

1. What is Product Marketing & Where Should It Live?, joannalord.com

Internet Marketing Industry

1. Unilever Taps 360i for Ben & Jerry’s Business, Ad Age

Mobile/Local Marketing

1. 45% of businesses still don’t have a mobile site or app: report, econsultancy.com

2. Here’s our first look at Google’s fancy new smartwatch design – no rumors this time, VentureBeat

3. UK Tablet Use Sees Robust Growth, eMarketer

Other Items

1. Reputation.com resets all user passwords following breach, nakedsecurity.sophos.com

Reputation Management

1. When technology causes a reputation crisis, let your customer service shine!, www.trackur.com

Social Media

1. 10 Questions Your Facebook Marketing Consultant Better Be Able to Answer, All Facebook

2. 6 Ways to Instantly Blow Up Your Instagram, kimgarst.com

3. 8 Pinterest Boards Worth Creating for Your Business, Entrepreneur

4. Facebook EdgeRank Explained: What Insurance Agents Need to Know, www.insurancesplash.com

5. Facebook rolls out Trusted Contacts, a password recovery feature to protect accounts against hackers, thenextweb.com

6. Instagram Adds an Identity Layer, Which Could Be a Big Deal for Brands, All Things D

7. Instagram launches photo tagging feature on iPhone and Android, The Verge

8. Measuring Social Media, SEO Book

9. The Best Free or Cheap Tools for Blogger and Influencer Outreach, www.adamsherk.com

10. Tweet limits, scrollbar options, multi-element load() now available in timelines and widgets-js, Twitter Developers Blog

11. What Makes a Great Facebook Landing Page? [Examples], Unbounce

12. Why you need social media marketing … in China, VentureBeat

#MarketingDayMay2