May 18, 20123 min read

Marketing Day: May 18, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Marketing Biz: All The Non-Facebook IPO News Fit To Print

Warning: This column contains no Facebook IPO news. But there sure was a lot going on outside of that particular media circus, from new product launches by Twitter, Majestic SEO and Hubspot to new rounds of funding for Pinterest, Quora and Bit.ly. The best of Twitter in your inbox This new email digest also features […]

Americans Watched Record Amount Of Online Video Ads In April [Report]

Americans watched a record 9.5 billion video ads during April, according to the latest report from comScore’s Video Metrix service. Video ads, comScore says, represented about one of every five videos watched online last month. Leading the way in video ads was Hulu, which delivered about 1.6 billion of those ads, or almost 17 percent […]

7 Ways To Re-Energize Your Affiliate Marketing Program

Whether your affiliate marketing program has been outperforming each quarter, is stuck on autopilot or you’re just now starting to notice a decline in publisher activity, every advertiser can benefit from stepping back periodically and thinking about how to improve their overall efforts. You might be surprised that even the smallest changes can make a […]

Report: Facebook Sued For $15 Billion Over Improper User Tracking

Today, on the day of Facebook’s IPO, Bloomberg reports that Facebook (FB) is being sued for $15 billion for improper user tracking. The suit claims that Facebook invaded privacy by tracking users, logged in or out of Facebook. The lawsuit was filed in Federal Court in California and combines 21 cases from across the country according […]

Twitter’s “Tailored Suggestions” Will Use Widget & Button Data To Make Better Recommendations

Currently new Twitter users visit the site and are all recommended nearly the same accounts to follow. This will soon be changing thanks to new “tailored suggestions.” So not everyone will be advised to follow Justin Bieber, Katy Perry or one of the Kardashians. The new functionality will match up top accounts with information collected from the […]