May 17, 20124 min read

Marketing Day: May 17, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

POLL: Guess Facebook’s Closing Stock Price On Friday

Facebook will go public tomorrow in what will be the biggest tech IPO ever, and the second largest U.S. IPO of any kind. On Twitter, CNBC has reported that the opening price will be $38 per share. That would allow Facebook to raise more than $16 billion dollars and would value the company at $104 […]

Apple Wins iPhone5.com Domain Name

Apple Inc. has taken ownership of the iphone5.com domain name thanks to a quick decision by the World Intellectual Property Organization (WIPO). Apple filed its complaint over the domain name earlier this month, and WIPO’s case details page now indicates that the domain has been “terminated.” The domain, which was previously used as a forum […]

Twitter Now Supports “Do Not Track” Capability

As announced on the Twitter Twitter account and further explained by the New York Times, Twitter becomes another high-profile publisher that supports Do Not Track. The actual “Do Not Track” functionality is accomplished via the browser. Right now the system is voluntary for publishers, who must recognize and respect the user request to opt out […]

IAB Study: Cell Phone Users Welcome Mobile Advertising

According to a new study released by the Interactive Advertising Bureau, mobile advertising is an important driver of smartphone shopping activity and the majority of respondents (70%) found mobile ads as a welcome personal invitation from brands, rather than an invasion. Additionally, when asked why they performed a particular mobile commerce activity, 22% credited mobile […]

Most Legal Experts At Antitrust Conference Appear Skeptical Of Case Against Google

I was asked to speak about the evolution of search and offer some of my thoughts about its future at a conference of legal experts and government officials at George Mason University Law School in Virginia. The conference was the school’s “Second Annual Conference on Competition, Search and Social Media.” FTC and Google in the […]

Iran Says It May Sue Google Over Dropping Persian Gulf Name On Google Maps

This morning comes more saber rattling from Iran, the troubled Middle-Eastern regime that routinely issues threats against real and perceived enemies. This time the object of the Iranian leadership’s vitriol is Google. Google has dropped the name of the body of water historically known as the “Persian Gulf.” The map instead offers no name for […]

Mobile Website Optimization – You’ve Got Options

Earlier this week, Cindy Krum gave readers sound advice on URL structures for mobile so it makes perfect sense to follow-up on her excellent column with some additional thoughts on how to actually develop your mobile web content. It’s a topic that could — and does — fill several books, but every marketer should be […]

Facebook Page Manager Mobile App Spotted In The Wild

The stress of page management for mobile may be coming to an end. The site 9to5mac reported of an iPhone app that was spotted in New Zealand called “Pages Manager.” The app looks quite similar to the current Facebook iPhone app but has more in depth management features. The screens show a lack of messaging which would be […]

Pinterest Gets $100M In Funding From Japan’s Rakuten, Now Valued at $1.5 Billion

The 3rd largest social networking site, Pinterest, has pinned down a lead investor in their highly contested round of funding according to AllThingsD. The Japansese e-commerce company, Rakuten, will invest “upwards of $50 million in a $100 million round.” This total investment round will place the valuation of Pinterest at $1.5 billion dollars. The partnership […]

Facebook Accounted For 9 Percent Of US Internet Visits In April, Hitwise Says

With Facebook’s gazillion-dollar* IPO inching closer, Experian Hitwise has shared a number of statistics that provide something of a snapshot about the site and its audience. One of the numbers that stands out is that nine percent of all U.S. internet visits last month were to Facebook. Hitwise says Facebook is averaging more than 229 […]