Marketing Day: May 15, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Report: Social Ad Spending Expected To Double By 2016

Social media ad spending is expected to double in the U.S. between now and 2016, according to a new forecast from BIA/Kelsey. The data are from BIA/Kelsey’s U.S. Local Media Forecast, which sees a compound annual growth rate of 21 percent in social media advertising. The forecast estimates social media ad spend at $4.8 billion […]

1. Understanding The True Reach Of Pinterest

Pinterest became the social media’s new golden child earlier this year when marketers learned that it drives more web traffic than YouTube, Google+ and LinkedIn combined. Yet despite recent studies showing that referral traffic from the channel is decreasing, it’s still a big hitter in the social space. As B2B publishers we haven’t seen the […]

1. Yahoo’s Nose Dive. Pull Up.

The foundation of search lies in the definitions of what people want and what makes them click to find what they seek. In other words, search is the foundation of digital commerce. Yahoo’s latest drama is only the tip of the iceberg for the stressed Internet company. Since former Yahoo CEO Carol Bartz officially threw […]

1. Survey: Nearly 50% See Facebook “Fading Away” Over Time

A new poll from AP and CNBC on the eve of the Facebook IPO shows that Americans are ambivalent about the company and that it faces numerous challenges as it seeks to generate more revenue growth from its already massive user base. The AP-CNBC poll was conducted May 3 through May 7. The survey sample […]

1. Survey: Smartphone Shopping Behavior Changes By Store Category And Price Of Product

We’ve known for quite some time that smartphones are heavily used by consumers while shopping. As much as 80 percent of smartphone owners use or have used their devices in stores while shopping. They’re typically used to check prices and read product reviews (top 2 use cases). Many people often look for discounts or coupons […]

1. Disgraced Yahoo CEO Thompson Gets No Severance But Still Departs With $7 Million

How does earning $56K a day sound? That’s what former Yahoo CEO Scott Thompson just walked away with, after 124 total days (and fewer business days) on the job and a departure marred by a resume scandal. Though Thompson isn’t receiving a severance payment, he gets to keep the “make-whole” cash bonus and restricted stock […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. A Glossary Of 15 Really Useful International Search Marketing Terms

2. The Social Funnel: What You Lose When You Ignore It

3. What Tim Tebow Can Teach You About Link Building

4. Funny Google Matt Cutts Mashup Video

5. In Wake Of Penguin, Could You Be Sued For Linking To Others?

6. Live Blogging: Interview with Amit Singhal, Google Fellow

Online Marketing News From Around The Web:

Affiliate Marketing

1. The Perils of Launching a Sub-Affiliate Platform, www.hasoffers.com

2. New Internal “Ad Tools” Page, www.avantshare.com

Analytics

1. How to Protect Your Google Analytics From Getting Hacked, blog.kissmetrics.com

Blogs & Blogging

1. 6 Places to Find Inspiration for New Content, www.lunametrics.com

Business Issues

1. Email marketing firm Truvle shuts operations, Tnooz

2. Here’s Yahoo’s Official Parting With Thompson Over ResuMess, allthingsd.com

3. Quora Raises $50M At $400M From Peter Thiel, D’Angelo Puts In $20M Of His Own Money, TechCrunch

4. Facebook Offers 50.6 Million Extra Shares, Price Range $34 – $38, thenextweb.com

5. Yahoo Chairman Wants Interim CEO to Be Permanent CEO, Wall Street Journal

Content Marketing

1. How Marketers are Shifting to Owned Media to Drive Impact, www.contentmarketinginstitute.com

2. Using content marketing for leads-to-sales optimization, www.btobonline.com

Conversion Optimization

1. User feedback to improve Conversions, www.distilled.net

Copywriting, Design & Usability

1. How to be a World-Changing Writer, www.copyblogger.com

2. Zocial Button Set: 72 CSS3 Buttons, coding.smashingmagazine.com

Email Marketing

1. Email Engagement Rates of the Most Trusted Domains: How Do You Compare?, www.returnpath.net

2. Two Ways Google is Integrating Email with Other Channels, www.returnpath.net

Internet Marketing Industry

1. Ask The Experts: Oliver Ewbank, www.boom-online.co.uk

Local Marketing

1. 29Prime – Would you Buy a Used Car From These Guys Let Alone SEO?, blumenthals.com

Mobile Marketing

1. Millennials Lead the Quest for Mobile-Enabled, Just-in-Time Information, www.emarketer.com

2. New research shows 6 countries are the clear leaders in smartphone adoption. Do you know which ones?, googlemobileads.blogspot.com

3. Tablets Take Flight, www.emarketer.com

Other Items

1. Finnish court rules open WiFi network owner not liable for infringement, Ars Technica

2. Google AdSense Creator Gil Elbaz Sells Facts to Businesses, Wall Street Journal

3. Google’s Chrome Browser Is Coming For iOS, Says Macquarie, Business Insider

Search Marketing

1. Google Penguin for non-SEOs, www.portent.com

2. Malware, SEO and you, www.internetmarketingninjas.com

3. Protecting Your Site and Brand From Negative SEO, www.davidnaylor.co.uk

Social Media

1. Facebook After Timeline: Average post lifetime is longer, fans are more engaged!, Social Media Today

2. Social Media Honors Mom with Almost 7 Million Mentions, www.radian6.com

3. big, BIG, BIGGER photos on the photo page!, Flickr Blog

4. Facebook now most popular customer acquisition tool for SMEs, econsultancy.com

5. How Yahoo Killed Flickr and Lost the Internet, Gizmodo

6. The Fallacy of Information Overload, www.briansolis.com

7. Twitter now has 10m users in UK, The Guardian