Marketing Day: May 14, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Google Wins 750+ Domains From Cybersquatter Who Wants ‘Google’ Trademark Canceled

The National Arbitration Forum (NAF) has given Google ownership of more than 750 domains that used its trademark name, often in conjunction with other well-known trademarks and/or celebrity names. In one of its legal filings, Google called it “one of the most aggressive campaigns of domain name infringement that [Google] has encountered.” The domains were […]

1. Weekly “Best Of Twitter” Digest Coming To Your Inbox

Today Twitter announced a weekly new feature that will help to keep users up to date with the most pertinent information, weekly “best-of” emails. This weekly message will look similar to the new discover tab that was launched earlier this month. The email message will highlight the most popular stories (and related tweets), the most engaging tweets from the […]

1. Embrace Science And Big Data: The Attribution Revolution

Recently, the topic of attribution has been taking some heat, as agencies and clients try to determine the best way to assign value to various advertising channels. While some are more willing to accept different models than others, all marketers must embrace this movement immediately. I’m going to focus here only on digital media — […]

1. New Interim CEO Levinsohn Tries To Rally Yahoos After Major Shakeup

It was a busy weekend for the Yahoo board. Former EVP of Americas and media guy Ross Levinsohn has taken the helm after Scott Thompson stepped down to end a 5-month tenure — including the last two weeks of uproar about incorrect educational information on his biography. Thompson is also reportedly battling thyroid cancer, which was […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Smartphone Bot Case Study: The Google Smartphone Bot On Holiday In Australia

2. 5 Local Linkbuilding Ideas For The Post-Penguin/Panda Era

3. Second Google-Sponsored Legal Report Argues Government Would Lose Antitrust Case

4. 4 Alternatives You Need To Consider Beyond AdWords

5. Majestic SEO Announces New Link Metrics: Trust Flow & Citation Flow

6. Report: Scott Thompson To Step Down As Yahoo CEO, Ross Levinsohn To Step In

7. Google’s Happy Mother’s Day Logo (2012 Edition)

8. Apple Siri’s Recommending Nokia? Then Nokia’s Recommending Android & iPhone, I Guess

9. Google Expands AdWords Bid Simulator To The Campaign Level

Online Marketing News From Around The Web:

Affiliate Marketing

1. Refer.ly Lets Regular Folks Earn Affiliate Revenue For Recommending Products They Love, TechCrunch

Analytics

1. Excellent Analytics Tips #20: Measuring Digital "Brand Strength", www.kaushik.net

2. Make Analytics Better with Tag Management and a Data Layer, Analytics Talk

3. This Is How You Easily Setup Actionable Google Analytics Dashboards, www.searchenginepeople.com

4. Using Google Analytics Advanced Segments to Find Actionable Data, www.practicalecommerce.com

Blogs & Blogging

1. Guest Posting – your questions answered, skyrocketseo.co.uk

2. How to Clear Your Head to Come Up With New Blog Post Ideas, blog.shareaholic.com

3. SEO for Corporate Blogs: Where to Use Keywords, Online Marketing Blog

Business Issues

1. Facebook’s Zuckerberg says mobile first priority, Reuters

2. Facebook’s Mark Zuckerberg, at a Turning Point, New York Times

3. Did Yahoo sow the seeds of its own demise with Hadoop?, GigaOM

4. Facebook Said Set to Finish Taking IPO Orders Tomorrow, Bloomberg

5. Facebook stock approved for listing on the Nasdaq, www.zdnet.com

6. Facebook’s Hidden Asset, www.clickz.com

7. Groupon Announces First Quarter 2012 Results, www.businesswire.com

8. Groupon rebounds with $559M in Q1 revenue, VentureBeat

9. Is Facebook raising its IPO range?, finance.fortune.cnn.com

10. Is Microsoft’s Steve Ballmer really America’s worst CEO?, www.geekwire.com

11. Judge Decides Oracle and Google Will Battle Over Damages, Wired

12. Zuckerberg Will Ring In Facebook IPO From Menlo Park HQ On Friday, TechCrunch

Content Marketing

1. 3 Lessons Content Marketers Can Learn from Product Marketing, www.contentmarketinginstitute.com

2. Can B2B Marketers Become Content Whisperers?, thecustomercollective.com

3. Hunger for Online Content Remains Undiminished, www.emarketer.com

Conversion Optimization

1. 5 Types of Headlines to Test on Your Landing Page, www.ioninteractive.com

Copywriting, Design & Usability

1. How to design web sites for tablets, venturebeat.com

2. Which responsive images solution should you use?, css-tricks.com

3. Your Business Logo: Does it Really Matter?, spinsucks.com

Display & Contextual Advertising

1. Facebook Advertising: 5 Things You Don’t Know (& Should), www.inc.com

Email Marketing

1. Email Marketing – 12 Ways to Strengthen Your Call to Action, www.marketingprofs.com

General Internet Marketing

1. Too Big to Ignore: The Market Potential for Social Search, www.revenews.com

Internet Marketing Industry

1. 5 Ways to Optimize the Business Value of Attending Conferences, www.toprankblog.com

2. Expert Interview with Everett Sizemore from SeOverflow, www.simplybusiness.co.uk

3. Ten Impartial Tips on Choosing an Online Marketing Agency (from a Partial Observer), www.ppcassociates.com

Local Marketing

1. AmEx’s new local offers pose threat to Groupon, VentureBeat

2. The Worst Kept “Secret” in Local Search: My Thoughts on the Impending Plus-Places Merge, www.davidmihm.com

3. What Should You Tell A Client When Google Loses Their Reviews – A 4 Part Plan, Mike Blumenthal

Mobile Marketing

1. Brazil, India, China To Outpace U.S. Mobile Ad Growth, MediaPost

2. Mobile Wallets Have Uphill Climb to Consumer Acceptance, www.emarketer.com

Other Items

1. AFP: Iran curbs foreign-sourced email providers, Google

Search Marketing

1. How Advanced SEMs Roll: Search Query Mining, MediaPost

Social Media

1. Facebook Is Killing Text Messaging, Report Says, New York Times

2. Turntable.fm Android App Now Available, techland.time.com

3. Music, Film, TV: How social media changed the entertainment experience, www.briansolis.com

4. Facebook redesigns mobile News Feed, triples size of photos, www.zdnet.com

5. Interested In Buying One Share Of Facebook Stock?, allfacebook.com

6. LinkedIn Releases Official Windows Phone App, thenextweb.com

7. On Facebook, deleting an app doesn’t delete your data from their system, Ars Technica