Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
The Hilarious In-Person Tour Of A Facebook Update [Video] The folks from sketch comedy group Extremely Decent have personified the frustration many users have felt upon seeing yet another update to the Facebook UI. Ready for your friends and friends-of-friends to have access to your music and photos? Want to find out about all the events you’ve been invited to? Take the tour! Here […]
Online Sales Tax: Why E-Commerce Companies Are On Both Sides Of The Debate If passed by the House, the Marketplace Fairness Act, which aims to level the playing field between online retailers and brick-and-mortar businesses, could go into effect as soon as this fall. As it stands now, the bill would require remote sellers, including online businesses, with gross receipts over $1 million to collect sales tax in qualifying states […]
Google: We’re Okay With Facebook Home … For Now One of Google’s top executives says the company is okay — for now — with Facebook Home’s presence on Android devices, but it may change its mind in the future. Sundar Pichai, who recently took over Android in addition to leading Google’s Chrome and Apps efforts, spoke about Facebook’s new Android experience in an interview […]
Google+ Adds Content Recommendations For Mobile Websites Website owners with a Google+ page will soon be able to add content recommendations to the user experience on their mobile websites. Google just announced the new feature today, which blends both Google+ activity (such as +1s and shares) and search authorship to determine the best related content to show to users as they browse […]
Twitter CEO Leaves Role As UK Director Two Days After Dissolution Of TweetDeck Two days after the May 7 dissolution of TweetDeck, Twitter CEO Dick Costolo resigned from his role as UK Director. TweetDeck’s failure to file 2011 accounts led to its forced dissolution by Cardiff-based Companies House, followed by Costolo stepping away from the role of UK Director on May 9. Dublin-based accountant Laurence O’Brien was selected […]
Report: Brands Continue To Overlook & Neglect Google+ Pages While Google+’s numbers continue to grow, it appears that brand engagement has faltered, at least according to a new article from Reuters. Of the top 100 brands that Reuters analyzed, 72 had a Google+ page, but roughly 40% of brands have never posted content or have done so infrequently. McDonald’s, one of the largest advertisers hasn’t even […]
Microsoft Calls On “SNL” Alum Schneider To Bash Google Docs In a new series of ads, Microsoft is trying to cast doubt on the reliability and productivity of Google Docs. The spots featuring Saturday Night Live alum Rob Schneider (and in one case, retired baseball great Pete Rose) argue that Google Docs is too much of a “risk” and “not worth the gamble.” Of the […]
Hints About The Future Of Mobile Search At Google I/O 2013 This week, Google will have its 6th annual developer conference, Google I/O, where the theme will be “Innovation in the Open.” Mobile Search, in particular, looks to be a focus in this year, and we can already pick up some pre-conference clues that indicate where the search giant is headed. Unfortunately, we won’t hear from […]
Google Glass Diary, Part 2: Positive Public Reactions & The Importance Of Google I/O This Week There’s a hint of truth in Peter Shankman’s recent article, the one where he says Robert Scoble is so over the top about Google Glass that he’s damning the device to be nerds-only for eternity. But, the reality is that most of America (much less the world) doesn’t know or care who Scoble is, and […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Former Google Product Manager Takes A Senior Director Role At Yahoo
Bing Ads: “Our Commitment To The Search Alliance Remains Unwavering”
Bing Adds People Autosuggest: Find Celebrities & Colleagues With Public LinkedIn Profiles
Google’s Matt Cutts: Black Hat & Link Spammers Less Likely To Show Up In Search Results After Summer
Another One Bites the Dust: Google SMS Search Shuts Down Without Warning
Google’s Matt Cutts On Spamming Cuil, Helping Masses, Debunking Evil Google & More
5 Ways To Rank Outside Of Your Physical Location In Google Places
Google’s Matt Cutts: Next Generation Of The Penguin Update “Few Weeks” Away
Online Marketing News From Around The Web:
Business Issues
Yahoo’s Acqui-Hire Spree Continues With Mobile Gaming Startup Loki Studios, TechCrunch
Facebook’s General Counsel Ullyot to Depart the Company, AllThingsD
Deprecating HTTP 1.0 for the Streaming API, Twitter Developers Blog
Facebook’s iPhone Culture Builds An Overzealous Home On Android, TechCrunch
Facebook’s Longtime Communications Director Larry Yu Departs To Join Upstart PR Firm Pramana, TechCrunch
Fox, Twitter join in promotional partnership, Los Angeles Times
Google Downplays Expectations Ahead of I/O Developer Conference, All Things D
Google Fights Glass Backlash Before It Even Hits The Street, www.npr.org
Google I/O keeps browser focus despite fancy phones, eyewear, CNET
Google’s zany hardware projects may not be zany in year, www.usatoday.com
Twitter Acquires Big Data Visualization Startup Lucky Sort, Service To Shutter In Months Ahead, TechCrunch
Will People Pay for YouTube? Some of Its Biggest Stars Are Not Sold – Yet, www.thewrap.com
Yahoo’s Mayer is buying up most mobile app companies on the cheap, All Things D
Content Marketing
Content Marketing is the “Escort” of Online Marketing, www.sugarrae.com
How a Non-Profit Empowers with Content, Contently
The 10 Most Important Attributes of a Content Marketing Maven, Small Business Trends
Will Your Content Marketing Last The Distance?, ProBlogger
Display & Contextual Advertising
Domaining
Armani loses domain dispute for EA7.com, Domain Name Wire
While you were registering Boston Bombings domains, smart people were registering internet tax domains, Domain Name Wire
E-Commerce
Adding Alternative Payment Methods to your Online Store, Practical E-Commerce
Six things to consider when writing product descriptions, econsultancy.com
Why, Why Not and How to Use Facbeook Log In, Get Elastic
Email Marketing
A New MailChimp Is Coming, blog.mailchimp.com
More than half of businesses achieve 10% of sales through email marketing, econsultancy.com
Silverpop’s Emerging Apps Group Launches Email Insights Application, PR Newswire
General Internet Marketing
Internet Marketing Industry
A day in the life of a… Social Media and Online Communications Manager, econsultancy.com
Mobile/Local Marketing
3 Reasons Why Mobile Apps Are the Future of Advertising, blogs.imediaconnection.com
Google Glass Bans Developers From Making Money With Apps — So Why Do Developers Bother?, Business Insider
Google Glass will soon be invisible – and the new normal, GigaOM
What Google I/O should bring for Android hardware lovers, CNET
Other Items
The Evolution of the Web, in a Blink, m.newyorker.com
Reputation Management
Social Media
Cleaning Up Your Google+ Communities, www.thesocialmediahat.com
Expion Adds Instagram, Foursquare to Its Social Monitoring and Management Solutions, www.sacbee.com
Google’s Social Evolution: Infographic, www.cpcstrategy.com
How to Create the Perfect Social Media Team, www.onlinemarketinginstitute.org
How Your Business Can Use the New Facebook Cover Photos, Social Media Examiner
Pinterest (officially) jumps the pond, Internet Retailer
The Best of the Least Engaged Brands on Twitter, Spin Sucks
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