May 11, 20124 min read

Marketing Day: May 11, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Study: Folks With Latest Version of IE Are Most Likely To Click On Ads

A new study by Chitika finds that, among users of Internet Explorer (IE), people with the most updated browser version (IE 10) were most likely to click on ads. The findings seem to jibe somewhat with the idea the less-sophisticated users are more likely to click, in that the savviest users are more likely to […]

Could Google Maps Return To iOS In Stronger Form As A Separate App?

After I wrote the story saying that Apple was going to replace Google Maps with its own product when it rolls out as part of iOS 6, I had a conversation with a friend. He reminded me that Apple is actually in control of the majority of elements of the Maps app on the iPhone. […]

Check-In Service Usage Has More Than Doubled In Past 9 Months, Study Says

The number of Americans using check-in services has more than doubled in the past nine months according to a new Pew Research Center study. Pew’s Internet & American Life Project surveyed more than 2,200 adults earlier this year and found that the use of geosocial services — such as Foursquare and Gowalla* — to check-in […]

Marketing Biz: Porn, Hoodies and Minority Report Ads

Once again, this week felt like an episode of Melrose Place, with fashion gossip, porn and the unraveling of lies. Thankfully, there was alternative programming available with notable start-ups (Drawbridge and Mixpanel) raising a round of funding and advances by Google and Foursquare in the convergence of social, local, mobile and commerce. Drawbridge Comes Out […]

Facebook Tests “Highlight” Ads On User Posts To Boost Visibility

A new peer-to-peer ad test was discovered in the wild today that gave individual users the option to “highlight” an important post. New Zealand’s Stuff uncovered this test that gives Facebookers the power to make sure that friends see their message: This ad type is very unusual as it is geared towards users instead of […]

Reports: Yahoo CEO Blames Recruiter For Resume Error

Yahoo CEO Scott Thompson, who has been accused of fudging his resume by adding a computer science degree when he had none, told the company’s board yesterday that he never provided Yahoo with a resume, according to a report by Reuters. Instead, the executive search firm that presented him to Yahoo prepared a package that […]

Report: Apple Replacing Google Maps With Own Product In iOS 6

Apple has been busy scooping up mapping companies over the past three years. So it was only a matter of time before Cupertino decided it would replace Google Maps with its own product. That’s apparently what’s going to happen when Apple releases iOS 6 later this year, according to the 9to5Mac blog. “Trusted sources” cited […]

Program Growth Through Publisher Knowledge

If you are currently managing an affiliate program, I’m sure you know who your Publishers are. Perhaps you could even tell me the number of Publishers that have applied, been approved, and been declined over the life of your program. But do you truly know who your Publishers are? Two questions I think are important […]

“Internet Marketing” Isn’t A Scam; Fix It, Please, The Verge

Hey, The Verge. Can I just call you Verge? We’ve got a little problem. Apparently you’ve grown past your gadget roots. In doing so, you’ve stumbled into just labeling a wide swath of legitimate marketers as scammers. By the way, in doing so, you’ve made yourself out to be scammers as well. You know what […]