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Marketing Day: MasterCard CMO interview, Alphabet’s earnings report & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. 7 steps to building your client list Apr 22, 2016 by Steve Olenski Building a client list is vital if you want your business to grow. Columnist Steve Olenski offers some tips to help you expand your reach and gain the trust of your clients.

  2. Better in-store attribution is here Apr 22, 2016 by Mona Elesseily Closing the online-offline attribution gap is difficult, but strides have been made in recent years. Columnist Mona Elesseily discusses some of Google’s innovations in this area and how they might be expanded in the future.

  3. Top 9 reasons Google suspends local listings Apr 22, 2016 by Joy Hawkins Has your business listing in Google been suspended? Not sure what happened? Columnist Joy Hawkins discusses the likely causes and how to address them.

  4. A CMO’s View: MasterCard shares the 9 passion points that shape its event strategy Apr 22, 2016 by Amy Gesenhues CMO Raja Rajamannar says his brand aims to deliver unique consumer experiences through its event marketing and sponsorships.

  5. Beyond breakthrough: 5 secrets of seek and share advertising Apr 22, 2016 by Peter Minnium How do you create ads that break through and truly grab viewers’ attention? Columnist Peter Minnium discusses the key characteristics of ads that people are excited to see and share with their friends.

  6. Microsoft reports $21.7B in revenue for 2016 Q3; Bing search ad earnings up 18% Apr 21, 2016 by Amy Gesenhues Microsoft says search ad growth on Bing was the result of Windows 10 usage.

  7. Mobile attribution moves deeper into the material world with Sito Mobile and Go2mobi announcements Apr 21, 2016 by Barry Levine Sito adds Cardlytics purchase data to its Real-time Walk-in tech, while Go2mobi partners with Placed for a new layer of in-store tracking.

  8. Alphabet Q1 misses with $20.25 billion in revenues; Google revenue rose 17 percent Apr 21, 2016 by Ginny Marvin Paid clicks rose 29 percent. CPCs fell again, but Google sites CPCs rose quarter-over-quarter for the first time in two years.

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