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Writer's pictureFahad H

Marketing Day: Martech vendor investment forecast, ad exchange NYIAX & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Initial Interest Confusion rears its ugly head once more in trademark infringement case May 30, 2017 by Chris Silver Smith Columnist Chris Silver Smith details recent trademark infringement cases in which site search results pages caused legal issues for retailer sites. E-commerce businesses should take notice!

  2. Martech vendor investment forecast: Sunny with just a few ‘clouds’ May 30, 2017 by Scott Vaughan Columnist Scott Vaughan recaps a panel from the recent MarTech Conference in San Francisco that focused on investing in the future of marketing technology.

  3. Stop calling ‘ad tech’ advertising May 30, 2017 by Daniel Meehan Advertisers are investing heavily in ad tech, but contributor Daniel Meehan points out that even highly targeted advertising using the latest algorithms and audience data won’t accomplish anything if the advertising format, message and creative are not engaging.

  4. Top 10 agency must-haves for marketing automation May 30, 2017 by Digital Marketing Depot You’ve decided to implement a marketing automation platform…great! This white paper from SharpSpring details 10 things your agency should seriously consider before signing on the dotted line. Learn about 10 key questions to ask vendors, such as: Do they require long-term contracts or upfront fees? Are there limits on or extra charges for customer support?

  5. For emerging ad exchange NYIAX, it’s back to the future May 30, 2017 by Barry Levine Now in a pilot, NYIAX adapts Nasdaq tech, future ad contracts and blockchain to power a new approach for buying and selling digital ads.

  6. PlaceIQ making location intelligence more accessible with new ‘LandMark’ tool May 30, 2017 by Greg Sterling Not just for ad targeting; the company sees an array of uses, including benchmarking, customer-journey anaytics and media planning.

  7. The calm before the storm: Why media channels die quickly May 30, 2017 by David Rodnitzky Columnist David Rodnitzky takes a look at the decline of newspaper ad revenue and the current state of TV and asks what it means for the future of digital advertising.

  8. 3 reasons why customer identity should top retailers’ 2017 holiday wish lists May 30, 2017 by Mike Sands Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences.


  1. Is your creative agency killing your campaign? May 29, 2017 by Geoff Gurevich If your campaign is a flop, your ad creative might not be the problem. Instead, it’s time to take a hard look at your agency, says contributor Geoff Gurevich.

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Reputation Management

Social Media

  1. ‘It doesn’t negate the negatives:’ Facebook’s Instant Articles update ignores revenue issues, Digiday

  2. 21 Social Media Management Tips For Winning Social Media Managers, DrumUp Blog

  3. 6 Critical Social Strategy Mistakes to Avoid, Adweek

  4. A Facebook Posting Strategy Change That Led to a 330% Increase in Reach and Engagement, The Buffer Blog

  5. Avoiding 3 Common Mistakes in B2B Social Media Marketing, MarketingSherpa Blog

  6. Boost Your Traffic From Social Media With These Tips, Authority Labs

  7. Facebook has a government-size censorship responsibility without the structure to handle it, Quartz

  8. Is Facebook Rolling Out a Messenger Chat Bot for Page Administrators?, Adweek

  9. Master LinkedIn’s New Lead Generation Forms in 10 Easy Steps, Top Rank Marketing Blog

  10. Report: 2017 State of Social Media Marketing, Top Rank Marketing Blog

  11. Snapchat Gets Outside Help to Strengthen Brand Safety, AdAge

  12. Twitter adds Direct Message request review feature, TechCrunch

  13. Twitter to Livestream Five BBC Specials as U.K. General Election Approaches, Adweek

  14. Understanding Facebook’s Place as a Small Business Marketing Vehicle, Street Fight

  15. Visual Content and Social Media Marketing, Social Media Examiner

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