Aug 13, 20182 min read

Marketing Day: MarTech Conference coming to Boston, Cision adds image tracking & more

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

‘Martech’ is more than software. It’s a tribe. Join us in Boston. Aug 13, 2018 by Marketing Land “Martech” isn’t shorthand for “marketing technology.” It’s the intersection of marketing, technology and management that fires the imagination and enables the possible: silos come down, agility increases and customer satisfaction soars. Join the community of marketing leaders who share this “grand view” at MarTech®, October 1-3 in Boston.
Earned media platform Cision adds image tracking with ShareIQ purchase Aug 13, 2018 by Barry Levine ShareIQ’s technology is designed to track huge numbers of images across the web, even if they have been slightly modified.
Salesforce promotes COO Keith Block to co-chief executive Aug 13, 2018 by Robin Kurzer The former Oracle executive will share leadership with chairman and co-founder Marc Benioff.
The United States finally starts to talk about data privacy legislation Aug 13, 2018 by Robin Kurzer Despite the US Commerce Secretary’s condemnation of Europe’s GDPR in May, there are signs that federal and state governments are starting to take data privacy seriously.

Blippar launches indoor visual positioning system to anchor AR Aug 13, 2018 by Barry Levine Employing machine vision to recognize mapped objects, the company says it can determine which way a user is looking and can calculate positioning down to a centimeter.
AI and IA: How artificially intelligent automation is driving scalable marketing Aug 13, 2018 by Andy Betts What happens when you combine marketing automation and artificial intelligence? Contributor Andy Betts delves into the topic and explores what’s ahead.