Marketing Day: Marketing automation, personalization tools & the new economy of micro-influence

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Martech enablement series: Part 4 — Building the team Aug 29, 2017 by Peter Ladka In Part 4 of a nine-part series, contributor Peter Ladka takes a look at how to identify roles and responsibilities, and how to educate and train your team to successfully move your organization towards martech enablement.

2. 5 tools to take your marketing automation to the next level Aug 29, 2017 by Ben Jacobson Looking to step up your marketing automation efforts? Contributor Ben Jacobson takes a look at five tools that will help you streamline your business and stay a step ahead of the competition.

3. 6 web properties you can use to protect your branded search results (with real examples) Aug 29, 2017 by Brian Patterson How can you take more control of the SERPs for your brand name, beyond using your own site? Columnist Brian Patterson shares ideas for maximizing positive portrayals of your company on page one.

4. Google hates obnoxious pop-up ads: Here’s why you need to look at the ads on your site Aug 29, 2017 by Sherry Bonelli Next year, the search giant will roll out a Chrome browser version with built-in blocking of annoying and intrusive ads. Columnist Sherry Bonelli explains why and provides tips for getting your site ready.

5. Real Story Group: Good time to get your informational house in order Aug 29, 2017 by Barry Levine AI-based tools are changing quickly, says Tony Byrne, so the best strategy is to have your data and content in good shape.

6. MarTech Today Research: A marketer’s guide to personalization tools Aug 29, 2017 by Barry Levine The new report focuses on 18 selected tools that segment, test and deliver content, emails and recommendations to individuals or customer segments.

7. Smartling now offers predictive score on translation quality Aug 29, 2017 by Barry Levine The New York City-based company says this is the first forward-looking quality score.

8. Mapping the new economy of micro-influence: What governments can learn from brand marketers Aug 29, 2017 by Scott Wilkinson When it comes to social influence, governments and other public agencies have a lot to learn from brand marketers. Contributor Scott Wilkinson discusses how agencies can adapt to this new economy to win public support.

9. As EU’s GDPR nears, RSA’s CMO warns of security threats within martech infrastructures Aug 29, 2017 by Amy Gesenhues Holly Rollo will be a panelist for the MarTech Boston session, “Digital Marketing and Cybercrime: What Every Marketer Should Know.”

10. It’s Amazon vs. Google as we enter a new era of online-to-offline commerce Aug 29, 2017 by Greg Sterling As Amazon crosses over and becomes the ultimate omnichannel juggernaut, traditional retailers are at an existential crossroads.

Online Marketing News From Around The Web:

Analytics

1. Phil Kemelor: Analytics Should Be a Cross-Disciplinary Effort, CMS Wire

2. Top 5 Marketing KPIs: How to Measure & Optimize Them, MarketingProfs

Business Issues

1. Apple Spars With Movie Studios Over Pricing Ahead of Apple TV Rollout, Wall Street Journal

2. Google ARCore gives Android users augmented reality without Tango, The Verge

3. VidCon Names Jim Louderback as CEO (Exclusive), Hollywood Reporter

Content Marketing

1. 5 Reasons Why No One is Reading Your Blog (And How to Fix Them), Constant Contact

2. How to Develop a Better Content Creation Process, Convince and Convert

3. User-Generated Content Takes Visual Commerce Mainstream, Multichannel Merchant

E-Commerce

1. E-Commerce PPC Campaigns: Common Execution Mistakes and How to Avoid Them, Scube Marketing

2. 5 Reasons to Add an E-Commerce Section to Your Blog, The Blog Herald

3. Amazon primed to win holiday season, Retail Dive

General Internet Marketing

1. How Gender-Positive Ads Pay Off, Facebook Business

2. Should You Incorporate Chat Into Your Marketing Plan?, Marketo

3. What Is Participation Marketing? See Top 10 Brand Examples, MediaKix

Internet Marketing Industry

1. iProspect names Rohan Philips as Global Chief Product Officer, PR Newswire

2. Lithium to Acquire External Online Community Business from Jive, Lithium

3. YouAppi Launches 360 Degree Growth Marketing Platform For Mobile Marketers, PR Newswire

MarTech

1. How StackShare Became a MarTech Meeting Ground, CMS Wire

2. Marketing Technology Stacks: Why a Well-Rounded One Is Vital, MarketingProfs

3. Transparency demands are pushing ad tech companies into specializing, Digiday

Mobile/Local Marketing

1. Building a Local Stack: The Rise of “SMB OS”, Street Fight

2. If You Install It, They Will Subscribe: How The New York Times Uses Its Mobile App To Convert Readers To Subscribers, AdExchanger

3. Why Micromoments Matter for Marketing in a Mobile-First World, Stone Temple

Social Media

1. 5 Starter Social Media Marketing Ideas for Small Businesses, Epicosity

2. 6 Ways to Track (and Beat) Your Competitors on Social, Convince and Convert

3. Social Advertising Isn’t Really Driving Conversions, eMarketer

Video

1. A new YouTube look that works for you, YouTube Creator Blog

2. Do content creator frustrations threaten YouTube’s digital video dominance?, Mobile Marketer

3. How to Create Testimonial Videos, Social Media Examiner