Marketing Day: March 9, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Nielsen: One-Third Of Bloggers Are Moms

It’s difficult to define the typical blogger, but new research from Nielsen/McKinsey says that more than two million of them are moms. In a blog post yesterday, Nielsen says that about 6.7 million people are currently using blogging websites — which I take to mean sites like Blogger, WordPress.com, Tumblr and services like those. Of […]

1. Marketing Biz: Proving Social Ads Work, Enterprise-Level SEO and Social Solutions, and DIY Reputation Management

There were a few interesting and contrasting trends this week. The first was around enterprise-level solutions to Internet marketing challenges. Major brands and Fortune 500 companies are investing in solutions that can help them with both SEO and social media. At the other end of the spectrum you have solutions for SMBs and every day […]

1. Why Every Affiliate Needs To Use Sub-Campaign Tracking Codes

Picture the following scenario: You’re an Internet marketing consultant and you come across a merchant that is running both an SEO and PPC campaign. You ask them for some information about their campaigns. How many sales come from PPC? How many sales come from SEO? What are your highest converting keywords? What ad copy have […]

1. Pew Survey: 68% View Targeted Ads Negatively; 59% Have Noticed Targeting

Ads that follow you around the web? Marketers have been putting them to good use. But a new survey finds, perhaps unsurprisingly, that nearly three-quarters of those asked dislike such targeting. And people do notice — nearly two-thirds report experiencing being targeted by ads. The findings are from a new survey by the Pew Internet & […]

1. Google Ripples Goes International & Now Shows Link Sharing Stats

Ripples, the Google+ analytics feature, now has some added features for tracking. Launched back in October, Google Ripples now have been enhanced to work for over 60 languages and also show how individual links are shared. Up til now, Ripples only reported on how specific posts within Google+ were being shared. Now all public shares of […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Four Seriously Cool Information Resources

2. Search In Pics: Google Fish, Yahoo 17th Birthday & Googlighting Tie

3. Pew Report: 65% View Personalized Search As Bad; 73% See It As Privacy Invasion

4. Work Smart, Not Hard – An Introduction To Google Analytics Dashboards

5. The Ultimate Secret For Successful Marketing & Web Design

6. Bing And Google Gain Market Share While Yahoo Drops

7. Santorum’s Changing “Google Problem” — & Search Engine Land — Make The Rachel Maddow Show

Online Marketing News From Around The Web:

Affiliate Marketing

1. Day 1 of AM Days: Insights You Can Put to Work Today, www.revenews.com

2. How to Effectively Reach & Engage Bloggers from #AMDays, www.sarahbundy.com

3. Jared Saunders – Trends and Metrics Live Blog, www.affiliatemanagementdays.com

4. Maximize Your Affiliate ROI with Checkout Optimization from #AMDays, www.affiliatemanagementdays.com

5. Newest Adware & Affiliate Marketing Abuses from #AMDays, Small Business Trends

6. Prussakov’s Baby: A Show Just For AMs, mthink.com

Analytics

1. Visualizing the Marketing Funnel – Whiteboard Friday, SEOmoz

Blogs & Blogging

1. A Process For Professional WordPress Development, wp.smashingmagazine.com

2. How to Evaluate Guest Blog Post Prospects in Five Easy Steps, Search Engine Journal

Business Issues

1. Another batch of AOL top execs departing soon, VentureBeat

2. Google files a complaint over the GooglePlay.com domain name, fusible.com

3. Pinterest: We’re Not Going To Be Sued Into Oblivion, And Here’s Why, www.businessinsider.com

4. Twitter’s Ad Sales Are Booming, Says Gawker, AllThingsD

5. Twitter’s Secret History As the World’s Worst Tech or Media Business, gawker.com

6. Yahoo Eyes More TV Partners as Layoffs Loom, Ad Age

Content Marketing

1. Get Your Share: 5 Easy Ways to Help Your Content Go Viral, blog.verticalresponse.com

2. Lessons Learned from our First Infographic, blog.lawgical.com

Conversion Optimization

1. Extreme Homepage Makeover: How to Increase Your Conversion Rate 106%, blog.hubspot.com

Copywriting, Design & Usability

1. CSS Social Buttons, webdesignerwall.com

2. To Underline or Not Underline Links, Cre8PC

Email Marketing

1. 20 Impressively Inspirational Email Newsletter Designs, www.smashingapps.com

Mobile Marketing

1. Google forcing Android developers to use Google Wallet for in-app payments, Reuters says (Google: same policy as before), mobile.theverge.com

Other Items

1. New Apps Connect to Friends Nearby, New York Times

2. Todd Park Named New U.S. Chief Technology Officer, www.whitehouse.gov

Search Marketing

1. 20 must-haves for your new SEO business, www.conversationmarketing.com

Social Media

1. 50 Twitter facts that’ll fascinate small businesses, www.socialable.co.uk

2. Brad Keselowski leads NASCAR into social media era; will other drivers follow?, sportsillustrated.cnn.com

3. How to Cross Post From Twitter to Your Facebook Page, Michael Gray

4. It’s Now Easier to Invite Friends to Google+ Hangouts, thenextweb.com

5. Twitter Catches the ‘SPDY’ Train, www.webmonkey.com

6. Under the Hood: Building the Location API, www.facebook.com

7. Very "Pinteresting" – Demographics on Pinterest Users [Infographic], infographicjournal.com