Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Seemingly taking no chances, Apple didn’t just announce cool features in the new iPad. It also took at dig at Android tablets, to show how the iPad is better than they are. Called on behalf of the prosecution: Twitter. Evidence? Twitter’s iPad app is beautiful to use, while Twitter offers no similar Android app. It’s a […]
Last week we reported on Facebook Interest Lists that were reported in the wild. Today its official – Interest Lists have launched. In an effort to help users personalize, tidy up and subscribe to pertinent genres of information users can now search for and create custom targeted lists. When logged into Facebook, users will see […]
Twitter users may soon be able to do business with their favorite companies from right inside the company’s Twitter brand page. E-commerce capability is reportedly one of several “big changes” that’s coming to Twitter brand pages, according to an Ad Age article today. Ad Age cites a trio of executives who say that Twitter will […]
As you may have seen by now there were some new iOS screenshots showing maps that don’t look like they are from Google. Below are a couple of the shots in question (via 512Pixels and The Next Web). See update below regarding OpenStreetMap. There was also the discovery of code that suggested these maps were […]
You need to be where your consumers, fans and prospects are, but, with so many social platforms, it can be difficult to keep up and make sure everything works together. Ensuring the marketing, strategy, and consumer journey is consistent, fits together, and tells a story that ladders up to your objectives and goals is easier said […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
7 Challenges Affiliate Managers Face Today, www.amnavigator.com
How to Repel Affiliates with Bad Landing Pages, www.blueglobalmedia.com
Live Blog: Affiliate Marketing for Facebook, www.affiliatemanagementdays.com
The Importance of Attribution Data for Performance Marketing, www.affiliatemanagementdays.com
Blogs & Blogging
Welcome to your new YouTube channel, YouTube Blog
10 Best WordPress Sharing Plugins of 2012 To Get More Social Traffic, webdesignledger.com
5 Ways to Increase Business Blog Traffic, Readership, & Community, Online Marketing Blog
9 Hard-Hitting Content Strategies for Small Business Blogging, www.quicksprout.com
How to Add a “Click to Tweet” Link to Quotes Within Your Posts, www.blogtyrant.com
Your Blog: Where It Starts And Ends, www.clicknewz.com
Business Issues
Facebook Acquires GazeHawk For Talent, www.businessinsider.com
Facebook and Zynga accused of patent infringement, but turn to old Korean games for defense, business.time.com
Facebook Gets $8 Billion From Credit Line, 364-Day Bridge Loan, Bloomberg
Great week for travel tech women — Triptrotting gets $1M from Google Ventures and others, Tnooz
Hey, Google, It’s Time To Suck It Up And Buy Pinterest For $2 Billion, www.businessinsider.com
Music service Turntable.fm signing major labels, news.cnet.com
Pinterest Could Be Worth $500 Million, socialtimes.com
Streaming Music Service Pandora: No Proft For a Year; Stock Tumbles, business.time.com
U.S. Warns Apple, Publishers on E-Book Pricing, Wall Street Journal
Yahoo Loses Another High-Ranking Exec (I Know, Déjà Vu!), allthingsd.com
Content Marketing
5 Reasons Your Content Marketing Must Address Price, www.socialmediaexaminer.com
Avoid Ordinary Infographics with These 7 Steps, www.blueglass.com
Release the Content! Five Content Marketing Lessons from The Kraken, www.mpdailyfix.com
Think You Can’t Go Viral? Bull****, www.distilled.net
Conversion Optimization
30 Lessons From the Conversion Conference – Day 1, internetdating.typepad.com
Creating the Perfect Landing Page, www.singlegrain.com
Copywriting, Design & Usability
Web of Color: Bold and Beautiful Uses of Color in Web Design, noupe.com
Lean ways to test your new business idea, www.userfocus.co.uk
What Dr. Seuss can teach you about copywriting, www.seocopywriting.com
Email Marketing
Global Marketers Mixed on Email and Social Media Relationship, www.marketingcharts.com
Valentine’s Day campaigns show email turn-offs, econsultancy.com
[Infographic] How to Write the Best Call to Action Emails, Read/Write Web
General Internet Marketing
9 Tips for Making the Perfect Media Pitch, thenextweb.com
Mobile Marketing
Search Marketing
Branding & The Cycle, www.seobook.com
4 Reasons Why Your Boss Might Hate Improvements, www.rimmkaufman.com
Social Media
8 Social Media Questions Publishers Should Be Asking Themselves, www.adamsherk.com
Assessing Pinterest for UK Marketers: Do We Really Need to Care?, www.zazzlemedia.co.uk
How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More, searchenginewatch.com
How To Promote Content on StumbleUpon, contently.com
KONY 2012 More Popular than iPad HD on Twitter, futurejournalismproject.org
Path 2.1 Launches With Smarter Camera, Shazam-Like Music Match & Support for Nike+, siliconfilter.com
Path will protect private user data with ‘hashing’ in next release, www.theverge.com
Seth Godin, Neil Patel, and the fallacy of appeals to marketing authority, www.hugoguzman.com
Study: Pinterest Now Drives More Referral Traffic Than Twitter, siliconfilter.com
Vertical Industries See Range of Engagement on Facebook, www.emarketer.com
Why Big Consumer Brands Have Yet to Tap Pinterest’s Potential, Mashable
Why Marketers Never Learn From Others’ Social Media Mistakes, Ad Age
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