Marketing Day: March 8, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. How Apple Made Twitter The Poster Child Of Android’s Tablet Failure

Seemingly taking no chances, Apple didn’t just announce cool features in the new iPad. It also took at dig at Android tablets, to show how the iPad is better than they are. Called on behalf of the prosecution: Twitter. Evidence? Twitter’s iPad app is beautiful to use, while Twitter offers no similar Android app. It’s a […]

1. Interest Lists Add More Personalization For Users (And Visibility For Marketers)

Last week we reported on Facebook Interest Lists that were reported in the wild. Today its official – Interest Lists have launched. In an effort to help users personalize, tidy up and subscribe to pertinent genres of information users can now search for and create custom targeted lists. When logged into Facebook, users will see […]

1. E-Commerce On Twitter Brand Pages? Later This Year, Report Says

Twitter users may soon be able to do business with their favorite companies from right inside the company’s Twitter brand page. E-commerce capability is reportedly one of several “big changes” that’s coming to Twitter brand pages, according to an Ad Age article today. Ad Age cites a trio of executives who say that Twitter will […]

1. Apple Using OpenStreetMap With Its Own Tiles Instead Of Google Maps In Select Cases

As you may have seen by now there were some new iOS screenshots showing maps that don’t look like they are from Google. Below are a couple of the shots in question (via 512Pixels and The Next Web). See update below regarding OpenStreetMap. There was also the discovery of code that suggested these maps were […]

1. How To Integrate The Latest Platform (e.g. Pinterest) Into Your Facebook Presence

You need to be where your consumers, fans and prospects are, but, with so many social platforms, it can be difficult to keep up and make sure everything works together. Ensuring the marketing, strategy, and consumer journey is consistent, fits together, and tells a story that ladders up to your objectives and goals is easier said […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Ask.com Launches New Visual Q&A App “Pollroll”

2. The Internet: It’s Like Real Life, Only With Buttons

3. 4 Reasons Your Boss Might Hate Your SEM Campaign

4. International Women’s Day Google Logo

5. Microsoft adCenter Launches Location Extensions In Ads

Online Marketing News From Around The Web:

Affiliate Marketing

1. 7 Challenges Affiliate Managers Face Today, www.amnavigator.com

2. How to Repel Affiliates with Bad Landing Pages, www.blueglobalmedia.com

3. Live Blog: Affiliate Marketing for Facebook, www.affiliatemanagementdays.com

4. The Importance of Attribution Data for Performance Marketing, www.affiliatemanagementdays.com

Blogs & Blogging

1. Welcome to your new YouTube channel, YouTube Blog

2. 10 Best WordPress Sharing Plugins of 2012 To Get More Social Traffic, webdesignledger.com

3. 5 Ways to Increase Business Blog Traffic, Readership, & Community, Online Marketing Blog

4. 9 Hard-Hitting Content Strategies for Small Business Blogging, www.quicksprout.com

5. How to Add a “Click to Tweet” Link to Quotes Within Your Posts, www.blogtyrant.com

6. Your Blog: Where It Starts And Ends, www.clicknewz.com

Business Issues

1. Brazil questions Google’s new privacy policy, Reuters

2. Facebook Acquires GazeHawk For Talent, www.businessinsider.com

3. Facebook and Zynga accused of patent infringement, but turn to old Korean games for defense, business.time.com

4. Facebook Gets $8 Billion From Credit Line, 364-Day Bridge Loan, Bloomberg

5. Great week for travel tech women — Triptrotting gets $1M from Google Ventures and others, Tnooz

6. Hey, Google, It’s Time To Suck It Up And Buy Pinterest For $2 Billion, www.businessinsider.com

7. Music service Turntable.fm signing major labels, news.cnet.com

8. Pinterest Could Be Worth $500 Million, socialtimes.com

9. Streaming Music Service Pandora: No Proft For a Year; Stock Tumbles, business.time.com

10. U.S. Warns Apple, Publishers on E-Book Pricing, Wall Street Journal

11. Yahoo Loses Another High-Ranking Exec (I Know, Déjà Vu!), allthingsd.com

Content Marketing

1. 5 Reasons Your Content Marketing Must Address Price, www.socialmediaexaminer.com

2. Avoid Ordinary Infographics with These 7 Steps, www.blueglass.com

3. Release the Content! Five Content Marketing Lessons from The Kraken, www.mpdailyfix.com

4. Think You Can’t Go Viral? Bull****, www.distilled.net

Conversion Optimization

1. 30 Lessons From the Conversion Conference – Day 1, internetdating.typepad.com

2. Creating the Perfect Landing Page, www.singlegrain.com

Copywriting, Design & Usability

1. Web of Color: Bold and Beautiful Uses of Color in Web Design, noupe.com

2. Lean ways to test your new business idea, www.userfocus.co.uk

3. What Dr. Seuss can teach you about copywriting, www.seocopywriting.com

Email Marketing

1. Global Marketers Mixed on Email and Social Media Relationship, www.marketingcharts.com

2. Valentine’s Day campaigns show email turn-offs, econsultancy.com

3. [Infographic] How to Write the Best Call to Action Emails, Read/Write Web

General Internet Marketing

1. 9 Tips for Making the Perfect Media Pitch, thenextweb.com

Mobile Marketing

1. After 2+ Years Of Serving Apps, Windows Mobile Marketplace Will Die On May 9, TechCrunch

Search Marketing

1. Branding & The Cycle, www.seobook.com

2. 4 Reasons Why Your Boss Might Hate Improvements, www.rimmkaufman.com

Social Media

1. 8 Social Media Questions Publishers Should Be Asking Themselves, www.adamsherk.com

2. Assessing Pinterest for UK Marketers: Do We Really Need to Care?, www.zazzlemedia.co.uk

3. How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More, searchenginewatch.com

4. How To Promote Content on StumbleUpon, contently.com

5. KONY 2012 More Popular than iPad HD on Twitter, futurejournalismproject.org

6. Path 2.1 Launches With Smarter Camera, Shazam-Like Music Match & Support for Nike+, siliconfilter.com

7. Path will protect private user data with ‘hashing’ in next release, www.theverge.com

8. Seth Godin, Neil Patel, and the fallacy of appeals to marketing authority, www.hugoguzman.com

9. Study: Pinterest Now Drives More Referral Traffic Than Twitter, siliconfilter.com

10. Twitter Tool Aims to Put Americans Back to Work, Mashable

11. Vertical Industries See Range of Engagement on Facebook, www.emarketer.com

12. Why Big Consumer Brands Have Yet to Tap Pinterest’s Potential, Mashable

13. Why Marketers Never Learn From Others’ Social Media Mistakes, Ad Age