Mar 5, 20144 min read

Marketing Day: March 5, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Is Twitter’s Flirtation With Agencies An Effort To Court “Normals”? Looking for a higher profile outside its social network, Twitter is turning to advertising agencies for help, according to a post in Advertising Age today. In the last several weeks, the trade journal reported, Twitter has been inviting agencies to pitch creative concepts for marketing Twitter’s service and building its brand. Twitter’s media spend is […]
As “Cortana” Approaches, Remembering Microsoft’s Other Digital Assistant: Ms. Dewey Microsoft is apparently readying its own digital assistant called “Cortana,” to take on Apple’s Siri and Google Now. Hopefully, Cortana will see more love than Microsoft’s other assistant that you have probably long forgotten about. Ms. Dewey. Ms. Dewey? She was an experimental interface launched in October 2006 for Microsoft’s search engine Live Search (now […]
Chirpify Says 300,000 Consumers Have Used #Actiontags For Social Transactions Using social media currency to get stuff — or discounts on stuff — isn’t a new idea. There was Pay With a Tweet in the summer of 2010. Facebook Like gates — “like our page for an exclusive offer” — were the hot ticket several years ago. And right now you can sync your American […]
Samsung Devices Driving Almost 60 Percent Of Android Traffic Samsung overwhelmingly dominates North American Android traffic, according to new data from Chitika. The findings are based on “tens of millions of U.S. and Canadian Android-based online ad impressions” from February. Chitika looked at all Android devices (tablets and smartphones) on its network and found that the Korean company has a 55.5 percent traffic share. […]
Flipboard Buys Zite From CNN For Deeper Personalization Former Flipboard competitor and news aggregator Zite will soon become the algorithm behind a more personalized Flipboard. The latter is reportedly paying roughly $60 million to CNN for Zite. CNN acquired Zite in 2011 for just over $20 million. Zite emerged from the ashes of “discovery Engine Worio.” Worio used search technology to help users discover […]
The Sale After The Sale: The New Reality Of Selling Display Ads In my current role leading the sales organization at Simpli.fi, I have the pleasure of interacting with all levels of media buyers representing local and national brands, advertising agencies, trading desks, publishers, ad networks and resellers. Predictably, the contacts making media-buying decisions within these companies span a broad range of age and experience levels. While […]
What Does The WhatsApp Deal Mean For Brands? Unless you’ve been hiding under the digital equivalent of a rock, or perhaps living in China, it’s almost certain that you’ve heard by now about Facebook buying mobile messaging app WhatsApp for $19 billion. There has been a huge amount of discussion and speculation about why Facebook spent more than it cost to put men […]
Logged Out: Yahoo To Stop Allowing Facebook & Google Sign-Ins Looking to play the ever popular Yahoo Tourney Pick’Em during this season’s NCAA college basketball tourney? Turns out that you’ll find yourself setting up an official Yahoo account as starting with Tourney Pick’Em Google and Facebook Logins will no longer be accepted. Yahoo is planning on removing all of the Facebook and Google login functionality […]
Marketing Land Summit Preview: “From Content Marketing To Media Company” By Copyblogger Media’s Brian Clark The Marketing Land Digital Marketing Summit will give you a big picture look at the issues that will impact your marketing plans for this year and beyond. The new, day long program features keynote level, Ted-style solo presentations from industry visionaries representing search, social, content, email, display and more. The speakers we’ve invited are seasoned […]
Twitter Moves Beyond The Tweet, Shares First “Impressions” Metrics For Oscars As the race for second screen dominance continues, Twitter is changing how it reports its own TV-related reach. In a new blog post, Twitter says tweets about Sunday night’s Oscar Awards had 3.3 billion impressions worldwide in the 12-hour period from 5:00 pm ET Sunday until 5:00 am ET Monday. That’s “billion” with a B. […]