Mar 5, 20133 min read

Marketing Day: March 5, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Google Shares How Often The FBI Sends National Security Letters For User Information How do you talk about requests for user information that legally, you can’t talk about? In the case of “National Security Letters” that Google receives from the US Federal Bureau of Investigation, a start is to talk generally about the number of requests received. In a blog post today, Google explains that it will now […]
Rumor: Google Creating Amazon Prime Competitor Including Same Day Delivery According to TechCrunch Google is creating an Amazon Prime competitor. The two twists are: it will apparently be cheaper and also offer same-day delivery from selected brick-and-mortar retailers. TechCrunch says the new service will be called “Google Shopping Express.” Apparently stores like Wal-Mart and Target are some of the potential offline retail partners. If any […]
The Rise & Fall Of Microsoft’s “Scroogled” Petition Against Gmail Microsoft has decided it no longer needs to run attack ads on TV, in print and through social media to push its “Scroogled” message against Google’s Gmail service. “Everyday Americans” apparently have gotten the word. If so, that’s not being reflected in signatures to the Microsoft-backed petition against Gmail. At First, The Petition To Nowhere […]
China Sounds Alarm About Android Market Dominance While Google’s PC search market share may be hovering below 5 percent, Android is the overwhelmingly dominant smartphone operating system in the world’s largest mobile market. As a result China may be preparing to take some sort of regulatory action against it. According to a Reuters report the Chinese government released a white paper, through […]
Harnessing Open Data: 4 Resources To Get You Started “Data by itself is useless… It’s only useful if it’s applied.” — Todd Park, White House CTO Some of my best ideas, data, and information come from very unexpected sources. Sure, I can do a simple search on a topic, or look at Google Trends to see what people are interested in right now. But […]
10 Predictions For The Future Of Google Glass The Google Glass project is generating a significant amount of buzz. Really, it is scary how amped up people are about the product. But, why shouldn’t they be? It is a whole new technology. If you don’t know, Google Glass is the name of a new technology Google is developing that basically allows you to […]
Twitter To Shut Down Older & Mobile Versions Of TweetDeck TweetDeck users will soon have a choice: Use the web-based version, the Mac or PC apps, or use something else to access Twitter. Twitter announced today that all of the older versions of TweetDeck will be shut down in early May: To continue to offer a great product that addresses your unique needs, we’re going […]
Facebook Fact Checks The New York Times Claim To Lower Organic Engagement Yesterday, New York Times columnist Nick Bilton made claims that Facebook was limiting organic post visibility in favor of paid posts. Today, Facebook responded with a detailed fact check on how organic visibility works. In some experiments, Bilton found that paid posts saw 1,000 more interaction when he paid to promote it, and was limited to next to no […]