Mar 5, 20123 min read

Marketing Day: March 5, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Ads: The Message Is In The Media

Marshall McLuhan’s statement that “the medium is the message” must be one of the most over-used quotes of the last hundred years. I even used it (or misused it, depending on your opinion) as the title of a post last year. But because it’s such a flexible statement, which can be made to mean almost […]

Banner-Ad Essentials: Top Tips For Improving Display Media Performance

Spending on display media is projected to grow at a rapid pace over the next few years ($11.73 billion by 2015, according to eMarketer forecasts) – a testament to the efficacy of banner ads as a meaningful tactic for influencing internet audiences. As advertisers begin considering allocating more and more budget to display media, it’s important […]

Inept Lobbying By Anti-Google Front Group Does More Harm Than Good For Microsoft

Rick Falkvinge, the founder of the Swedish political party the “Pirate Party,” formed six years ago around issues related to intellectual property, blogged about an experience of attending a seminar on privacy at the European Parliament in Brussels. The seminar was put on by Initiative for a Competitive Online Marketplace, which is funded by Microsoft. The […]

Bing Buys Up The First Mega-Sized Facebook Log-Out Ad Placement

The first Facebook ”logged out” ad space has an advertiser – Microsoft. This high-pixel ad space was announced at fMC last week, and is only displayed to those users who log out of Facebook. TechCrunch reported the news of the partnership between Bing and Facebook, and Facebook did confirm that Bing was the first advertiser […]

Foursquare Breaks Up With Google Maps, Is It The Beginning Of A Trend?

For years Google Maps were the standard for publishers and developers wanting to integrate maps into their sites. Google Maps were part of the original “mashup.” Google’s early API, consumer popularity and easy (read: free) licensing terms fueled rapid adoption of Google Maps by third party publishers and developers. But last November Google announced that […]