Marketing Day: March 30, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Marketing Biz: Google’s Grand Plan, Groupon Hiring An Engineering Army & comScore vCE Study Finds Ad Inefficiency

This week’s news revolved around the growing ways in which marketers and advertisers can optimize their digital marketing efforts, from better insight into advertising metrics to ‘instant’ market research. In parallel, we see changes to the business strategies being implemented by Google and Groupon, and track the launch of new products in social media management […]

1. Best States To Live As An Affiliate Marketer

Whether affiliate marketing is your “day job” or just a supplemental income; there are several factors that should be considered when deciding the best place to establish and run your performance marketing business. I was recently reading an article about the best states to make a living in and it got me thinking: what are […]

1. Report: Performance Targeting Coming To Facebook Ads

Facebook has always been a unique advertising channel due to the various demographic & interest based target options. Now ad targeting is going to get smarter. Images have been surfacing of a new objective targeting that would add an extra level of intelligence to ads that promote internal Facebook content. HasOffers broke the news of the new […]

1. Blind Man Is First “Driver” Of Google’s Self-Driving Car & Why It Was Legal

Google posted an amazing video of one of its self-driving cars taking a blind man for a drive. What was remarkable to me was that it’s the first time I’ve ever seen one of these cars in operation with a non-Google employee behind the wheel. It also raised some issues about whether the trip was […]

1. Facebook To Change How It Counts Page Check-ins

Facebook Page owners are getting notices via email this week about a pair of impending changes to how Facebook counts check-ins. Facebook says the changes will provide “a more accurate picture of how people are visiting your business.” In the past, all check-ins counted in the “were here” total. Going forward, Facebook will only count […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Will Pending Layoffs Put Final Nail In Yahoo Search?

2. Bing Video Update: Larger Previews, Infinite Scroll & Related Content

3. Are You In Danger Of An Online Traffic Crisis?

4. Search In Pics: Google Basketball, Bing Coffee & 376QQ6

5. Google Graphical Calculator Now 3D & Animated

6. The Value Of Testing Website Usability & Search Engine Performance

7. Getting Started With Microsoft Advertiser Intelligence

8. How Serious Is Facebook About Search?

9. SearchWeek: March 26, 2012

Online Marketing News From Around The Web:

Affiliate Marketing

1. Expedia: 6 ways for affiliates to combat Google Panda spankings, Tnooz

2. WAHM Success Story: Missy Ward of Affiliate Summit, itsawahmthing.com

Analytics

1. (not provided) Data: 4 Ways to Dig Deeper, www.seoverflow.com

Blogs & Blogging

1. 5 Reasons Why You Should Stop Worrying about the “Echo Chamber” and Write Whatever the Heck You Want, www.thesaleslion.com

Business Issues

1. BREAKING: LivingSocial Co-Founder And President Steps Down, startupstats.com

2. Here’s another big data startup from Team Yahoo, GigaOM

3. Senator Al Franken: ‘privacy is a casualty’ of Google and Facebook’s success, www.theverge.com

4. The Advertising Industry’s Definition of ‘Do Not Track’ Doesn’t Make Sense, www.theatlantic.com

Content Marketing

1. Content Marketing: Next Big Buzz, www.inc.com

Conversion Optimization

1. Killing It With Conversion Rate Optimization, MediaPost

Copywriting, Design & Usability

1. Better Experimental Design for Better User Testing, www.uxbooth.com

Domaining

1. Confirmed: Netflix buys DVD.com, domainnamewire.com

General Internet Marketing

1. 63 Free (or Almost Free) Ways to Market Your Business, searchenginewatch.com

2. Five Huge Opportunities for Generating Traffic and Conversions to ecommerce Websites, Search Engine Journal

3. Online Marketing Strategy Sometimes Means Knowing To Leave Out, www.hugoguzman.com

Local Marketing

1. Foursquare adds bios to user profiles, aboutfoursquare.com

2. Hyperlocal Publishers Need to Up Ad Accountability, streetfightmag.com

Mobile Marketing

1. Google 7-inch tablet PCs to bring price-cut pressure on other vendors, www.digitimes.com

Other Items

1. LivingSocial hits 1M room nights but Priceline should not feel boxed in, Tnooz

Search Marketing

1. Link Building Experts – 30 to Follow on Twitter, pointblankseo.com

2. Mastering Google Product Feeds and Product Listing Ads – Part 3, www.blueglass.com

3. The Life of a B2B Lead, Part 3: Qualification, www.ppcassociates.com

Social Media

1. 13 Reasons Why Using Social Media for Business is Non-Negotiable!, Social Media Today

2. 7 How To’s I Learned About Pinterest, Search Engine People

3. An Open Letter to Google: Get it Together with Brand Pages, www.thesearchagents.com

4. Do social interactions deliver higher value conversions than natural search?, econsultancy.com

5. Facebook Timeline: What Are the Changes for Brand Pages?, Online Marketing Blog

6. How to set up professional profile on LinkedIn, www.wordtracker.com

7. How to use Pinterest for Business and Generate Traffic, itsawahmthing.com

8. New & Improved Matchup in Klout Labs!, corp.klout.com

9. So What if Only 1% of Facebook Fans ‘Engage’?, Ad Age

10. Top B2B Firms Gaining 230% More Leads via Social Media Than Peers, www.marketingprofs.com

11. Twitter Takes Tweetdeck Offline After Apparent Bug Opens Access To Accounts, TechCrunch

12. Why Pinterest Could Be a Real Contender for Commerce [Infographic], www.getelastic.com