Mar 3, 20147 min read

Marketing Day: March 3, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

OpenX Pushes Programmatic Into Mobile Native Inventory With New Ad Exchange OpenX Technologies announced launched a private real-time bidding exchange that caters specifically to native ad inventory on mobile devices. The exchange, called Native O|X, is meant to help app developers and mobile publishers buy and sell native ad inventory at scale — and couples the two hot trends of programmatic and native for the first […]
Measuring Online Marketing To Offline Success: A Panel Discussion How do you connect your online marketing efforts to offline sales and success? That’s the focus of a panel at iMedia Content Summit involving Universal Pictures, Clorox and Nuance Digital Marketing. Our live blog below:
Android Tablets: 62 Pct. Of Sales But Only 23 Pct. Of Traffic Gartner released new estimates of 2013 tablet sales on a global basis. The firm said that Android saw its market share go from 46 percent in 2012 to 62 percent last year. Apple’s share fell from 53 percent to 36 percent accordingly. As with the smartphone market in the US and selected other markets, Apple […]
What’s The Future Of The Consumer Experience & Social Media: A Panel Discussion Where’s social media going in terms of social experience? Brand leaders are discussing this on a panel at iMedia Content Summit. Our live blog below:
Hershey’s: “We’re Marketing In A Digital World” Not Doing “Digital Marketing” Feeling lost in the world of digital marketing, with all the choices you have to make and how thing are constantly changing? Perhaps take a lesson from Hershey’s, which says it’s not doing digital marketing but instead just marketing — and staying focused on the marketing fundamentals regardless of online or offline. “We are marketing […]
Apple Formally Introduces In-Car iOS Integration: CarPlay Sounding more like a Google offering than one from Apple, the iPhone maker formally announced “CarPlay.” The service was previewed last year and is being rolled out in vehicles from Ferrari, Mercedes-Benz and Volvo at the Geneva International Motor Show this week. Other car makers that are part of the program include BMW, Ford, GM, Honda, Hyundai […]
Arby’s Buys Pharrell’s Grammys Hat, Rides #Oscars Buzz With Timely Tweet Arby’s garnered lots of attention with a tweet to Pharrell on Grammy’s night asking for its hat back. Turns out Pharrell put the now famous Vivienne Westwood creation on eBay for charity in February. In serendipitous — though more likely brilliantly strategic — fashion, the auction ended at 5 PM Pacific Time on the day […]
Social Media Predicted 80 Percent Of Big Oscar Winners People used to talk about how pre-event search volumes could predict outcomes (e.g., presidential elections). Now, social media data are being used for the same purposes. Last week, digital marketing firm MintTwist compiled and analyzed social media data to anticipate winners at last night’s Academy Awards. The firm looked at several factors: Twitter followers Facebook […]
Oscar Searches And Social Mentions: Who Won The Night? Late last night, Google posted the top Oscar-related search queries — on Twitter. Best supporting actor winner “Jared Leto,” who gave a well-received and widely tweeted acceptance speech, was the most searched for term/person associated with last night’s Oscar telecast according to Google: It’s somehow fitting that the top searches were announced on a social […]
5 Reasons To Migrate To Universal Analytics Sooner Rather Than Later “Universal Analytics is the new operating standard for Google Analytics. All accounts will soon be required to use Universal Analytics.” – Google Is the fear, uncertainty and doubt setting in yet? Well, no reason to panic quite yet, but before you have to switch, let’s talk about why you want to switch sooner rather than later. […]
Five Must-Have Mobile Elements To Incorporate Into Your Marketing Take a look around any party, office or public event and you’ll see someone texting on their smartphone or checking Facebook on their tablet. It’s undeniable that mobile devices have become an integral part of our day-to-day lives. Adults actually now spend more time on mobile media than they do on newspapers and magazines combined, […]
Dawn Data Brings A Daily Dose Of Google Analytics To Google Glass The Google Glass app ecosystem is growing slowly (the Glass Developer Kit still hasn’t been released), but one of the newest apps around is bound to be a hit with the marketing community. It’s called Dawn Data, and it’s a new app from developers Mark Silverberg and Brian Norris. Silverberg says the app was initially […]
Get To Know: The Courier Journal’s Digital Marketing Guru As the Senior Integrated Marketing Strategist for Louisville, Kentucky’s Courier-Journal, Christy Belden acts as the newspaper’s in-house digital marketing “guru” and helps lead digital marketing efforts for the paper’s clients. Within her role, Beldon drives external brand awareness of Courier-Journal Media digital marketing services, while training in-house staff on digital marketing best practices. If that […]
SMX West Is Next Week; Get The Pass Right For You, Check Out the Options Search Marketing Expo SMX West begins March 11 in San Jose. Attend and you’ll get the latest SEO, paid search advertising and digital marketing tactics from expert speakers. Flexible pass options that fit your budget and schedule are available. Which is for you? Keep reading, and then register! Get It All With An All Access […]
How Miller Lite And Big Mama’s & Papa’s Pizza Won The Oscars Without Even Trying Which brand had its “Oreo moment” during the Oscars? Pizza Hut tried, but Southern California’s Big Mama’s & Papa’s Pizzeria and Miller Lite won — and neither were even trying to. It’s a lesson that brands need to be ready for anything, just as much trying to “newsjack” an event. Newsjacking? These days, it’s all the […]
Ellen Was On Stage At Oscars With Samsung, Backstage With iPhone Samsung’s a big sponsor of the Oscars, to the degree that it even had this year’s host Ellen DeGeneres doing a record-breaking star-studded selfie with a Galaxy phone. But behind the scenes, there’s an iPhone being used. Ellen kicked off the Oscars in her monologue saying that she’d be tweeting during the show and then took […]
Ellen’s Record-Breaking Oscars Selfie Is Big Hit On Facebook, Too There’s no question that Ellen’s selfie taken during the Oscars and surrounded by celebrities has set a new record on Twitter. But the picture has proven a huge hit on Facebook, too — rivaling Twitter’s figures and perhaps heading toward a Facebook record. On Twitter, Ellen’s selfie has over 1.5 million retweets at the moment, […]
Ellen Breaks Most-Retweeted Record With All-Star Selfie At Oscars Ellen wanted to have the most retweeted photo on Twitter, and she got her wish. Within an hour after taking a star-studded selfie live during the Academy Awards, she passed Barack Obama’s record-setting tweet — and broke Twitter, as well. Here’s Ellen (well Bradley Cooper) taking the picture during the show, saying she wanted to […]
French Video Site DailyMotion Adds Original Programming To Compete With YouTube According to a report yesterday from the Wall Street Journal, French-owned video sharing website DailyMotion has plans to launch six original programming series in an attempt to attract a larger US audience and become more competitive with YouTube. “People are looking for a Pepsi to YouTube’s Coke,” claimed DailyMotion’s US managing director Roland Hamilton in […]