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Marketing Day: March 29, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

The Guardian is out with figures suggesting that Google earned only $550 million off Android in the past four years, which in turn sparked headlines that the iPhone is more a cash cow for Google than its own mobile platform. But that’s making a lot of assumptions that don’t pan out. I struggled trying to figure […]

Google has announced a new product named Google Consumer Surveys. It is Google’s version of offering market research in a “fast, accurate, and affordable” manner. You can create a fast survey and within minutes already get responses from people all over the world. Google works with publishers to embed these surveys on their sites, almost […]

Earlier this month, the Pew Internet & American Life Project (based on survey data) reported that smartphones were in the hands of 53 percent of US mobile phone owners. Today Nielsen followed, proclaiming that 49.7 percent of mobile subscribers have smartphones. Roughly 48 percent have Android devices, while 32 percent have iPhones according to Nielsen. […]

Timeline is coming to all Facebook pages, and will arrive in just two days. This is a mandatory change, one that seems to be affecting pages in a positive way. Timeline for brands was originally announced one month ago at the Facebook Marketing Conference and has seen a great deal of brands make the transition. […]

IT consulting firm IDC has just released its latest hardware forecast. According to the firm, 2011 saw “shipments” of nearly 1 billion “smart connected devices.” By 2016 the number will grow to just under 2 billion. IDC uses the term “smart connected devices” very loosely; it includes everything: PCs, smartphones and tablets. Usually the term […]

The title of this article is my opinion, but also the opinion of the founder of responsive web design. At the end of his book, Responsive Web Design, Ethan Marcotte says very clearly, “most importantly, responsive web design isn’t intended to serve as a replacement for mobile web sites”. He really leaves it up to […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

  1. 3 Keys to More Compelling Case Studies, www.contentmarketinginstitute.com

  2. Viral Marketing Examples From Around The World, www.ignitesocialmedia.com

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

  1. Banner Ads Grow Up (Literally), www.retargeter.com

Domaining

Email Marketing

General Internet Marketing

Local Marketing

Mobile Marketing

Other Items

Search Marketing

Social Media

  1. 14 Ways to Build Strategic Relationships With the Who’s Who of Social Media, www.copyblogger.com

  2. 8 Ways Publishers Can Get the Most Out of LinkedIn Groups, LinkedIn Blog

  3. I’m a B2B Company, Should I Be Using Pinterest?, BruceClay.com

  4. People Confuse Facebook Timeline Pages With Profiles, www.allfacebook.com

  5. Pinterest vs. Google+: Which New Social Network Is Worth Marketers’ Time?, blog.hubspot.com

  6. Small Businesses Adopt Facebook Commerce, www.emarketer.com

  7. Social Media and Libel, socialmediatoday.com

  8. Survey Says Marketers See Social Media as an Experiment, Marketing Pilgrim

  9. The 5 Keys to how Littlemissmatched Doubled their Facebook Community, Social Media Today

  10. Tumblr Hits 20 Billion Posts, Nears 50 Million Hosted Blogs, thenextweb.com

  11. Twitter Writes a New Guide for Small Businesses … and It’s Pretty Good, Small Business SEM

  12. Why You Need a Google+ Business Page, www.roirevolution.com

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