Mar 28, 20144 min read

Marketing Day: March 28, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Would The Real Ronald McDonald Please Stand Up? Taco Bell Takes Shot At Biggest Competitor Taco Bell is taking a direct shot at McDonald’s to launch its new breakfast menu, using the fast food giant’s favorite namesake “Ronald McDonald” in a series of TV ads. “It’s not surprising these guys are loving Taco Bell’s new Waffle Taco…what is surprising is who they are,” says the voiceover in one of Taco Bell’s […]
Foursquare Wants You To Tweet Ads To Twitter Followers According to AdWeek Foursquare is about to introduce a new ad unit/format called “Tap to Tweet.” It’s another flavor of “post check-in” ads that the company previously introduced. After a venue check-in, a brand or advertiser message appears asking the user to tweet to his/her followers on Twitter (see image below). Reportedly the company tested this […]
For Mobile App Monetization, Free(mium) Is Winning According to a survey based study, jointly released by App Annie and IDC this week, the “freemium” model is the most popular way for developers and publishers to make money on their mobile apps. In-app advertising is another popular and successful method — though only 42 percent of developer survey respondents were using in-app ads. […]
Report: February E-commerce Sales Up 10% Over Last Year, Outperforming US Retail Sales According to Custora’s latest reports, last month’s e-commerce revenue climbed 10 percent over February, 2013. The growth in online sales represents a significant increase compared to overall US retail sales which Custora says grew a meager 1.5 percent compared to last February. Tracking over 100 US retailers and 70 million shoppers, the report revealed transactions […]
177 Car Maker Sites Vied For Ad Supremacy On Google In Jan & Feb, Driving 14 Million Clicks To Their Sites Paid search is attractive to luxury and economy car manufacturers alike. Jaguarusa.com and Scion.com were among the 177 automotive manufacturer sites that competed for visibility on Google with paid search ads in January and February. The ads drove 14.4 million clicks — and that’s just on desktops and tablets. The new analysis from search marketing […]
Infographics & Visual Storytelling: How To Do It The Right Way When Jay-Z released “D.O.A. (Death of Auto-Tune)” back in 2009, he took it upon himself to “draw [a] line in the sand.” He pointed out that auto-tune had become a victim of its own success, with everyone jumping on the bandwagon and many artists using it as a crutch or a gimmick rather than a […]
Gaining Traction With Content Marketing: How To Build Personas Every year, the flood of content produced and distributed online only increases, making it harder and harder for any one brand to stand out. That is especially true for content strategies with an undefined (or loosely defined) target market. If you don’t know exactly who you are writing for — including their needs, challenges, likes […]
Klout To Be Acquired By Social Management Software Company Lithium Technologies Lithium Technologies, a social customer experience management software company, released a statement today announcing it has acquired Klout. According to the announcement, the acquisition creates, “One of the biggest data footprints of consumer attitudes, preferences, and activities on digital channels.” Lithium claimed the combined companies will have access to 500 million consumers across 10,000 specific […]