Mar 28, 20133 min read

Marketing Day: March 28, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Email Is Top Activity On Smartphones, Ahead Of Web Browsing & Facebook [Study] Email is the most common activity that U.S. adults do on their smartphones, with web browsing and using Facebook a close second and third, respectively. That’s according to “Always Connected,” a new study from IDC that was done earlier this month and includes responses from more than 7,400 iPhone and Android users between 18 and […]
Google Analytics Adds New Real-Time Reports, Inbound Link Trackbacks & More Insight Into Social Media Activity Google Analytics just stepped up their real-time reports by adding four new features: an Events report, content breakdown by device, a real-time versus overall data comparison report, and shortcuts to real-time visitor segment views. Events Report The real-time Events report lets users filter on top events as they occur and on particular event categories and actions. […]
How I Got Accepted To Google Glass I am one of the 8,000 people to be accepted into the early Google Glass explorer program. Although, I am told those who applied to the earlier version of Google Glass Explorer program have not heard back from Google about when they will receive their Google Glass. But, those who completed the Google Glass Explorer […]
Klout Announces Bing Integration & Begins To Filter Instagram Data Into User Scores Exciting new changes are hitting Klout today including integration with Bing search and the addition of Instagram data on user Klout scores. While Klout has integrated with Instagram previously (data has never influenced Klout scores), the Bing integration is new and can show directly on the Search Engine Results Pages. Klout + Instagram In 2011 […]
The New SEO = Social Engagement Optimization SEO is not dead. As with all living things, SEO is always evolving. While many in the search community are witnessing and acknowledging the evolution, they cling to the notion that SEO only stands for “Search Engine Optimization.” The concept of search dates back to the days of cavemen searching for food. So does social […]
Survey: 71% Of Hashtag Users Are Using Hashtags From Their Mobile Device According to a recent mobile hashtag survey by RadiumOne, 58 percent of respondents said they use hashtags on a regular basis, and 70 percent of the hashtag users are doing so from their mobile device. RadiumOne’s survey evaluated how consumers perceive, value, and use hashtags. Of the 494 survey respondents, 71 percent were female and […]