Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Most marketers rely on a few standard metrics to evaluate the effectiveness of their company’s email campaigns: deliverability, open rate, click-through, conversion, and unsubscribe are the favorite few. But there is one key metric that many are overlooking, one that many Email Service Providers don’t even display: Click-to-open rate, often abbreviated CTOR. CTOR measures the […]
Ask Facebook. Ask Twitter. Ask Google+. Ask just about any social network, but especially one that’s become big enough for the U.S. president to join: Building an audience and attracting media attention are great, but they also mean that trouble is on the way — trouble in the form of spam. That’s what Pinterest is […]
Based on input from business owners, Yelp has expanded and improved the metrics it offers to those who’ve claimed their accounts on Yelp. Account owners can now see organic traffic over 30 day, one year and two year periods. They also can see how many times they showed up in search results. Mobile traffic is […]
Who says Pinterest is a social networking site just for females? Don’t tell that to President Barack Obama, who today became one of Pinterest’s newest members. The Obama campaign announced the Pinterest account today via Twitter, and the followers are already flocking to see his pins — the account had more than 1,600 followers when […]
It’s only been three weeks since Facebook’s announcement of Timeline for brands. So far the results are looking very positive. A study from Simply Measured, a social analytics and reporting company, revealed that Timeline has increased fan engagement, content engagement & photo & video engagement for brands. Timeline for brands allows for a much more visual display for content, […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Top 3 Paid Search Marketing Features Underused By In-House SEM’s
Getting Organized: Paid Search, User Intent & The Search Funnel
B2B Blogger’s Guide To Turning Tweets Into Rockstar Conference Coverage
Updated – Google Research: Even With A #1 Organic Ranking, Paid Ads Provide 50% Incremental Clicks
Google Testing Toggle For Search Options & Tools In Search Results
Online Marketing News From Around The Web:
Affiliate Marketing
Commission Junction Now Allows Merchants to Bulk Upload Text Links, www.amnavigator.com
Analytics
Sharing Personalized Dashboards using the Analytics API, Google Analytics Blog
The Metrics Every PR Team Should Track: Interview with Adam Singer, www.blueglass.com
Blogs & Blogging
3 Tiny Words That Add Mystique to Your Articles, Blog Posts & Copy, www.marketingwords.com
7 Easy-to-Miss Tax Deductions for Bloggers, Performancing.com
A Blog on Blogging: Or, Why You Should Have a Corporate Blog, www.orangepublicrelations.com
Business Issues
The Pinterest Opportunity in Japan, www.clickz.asia
Facebook Said to Halt Secondary-Market Share Trading This Week, Bloomberg
Facebook Targeting May IPO, Wall Street Journal
Inside AOL’s $1 Billion Patent Portfolio, allthingsd.com
Content Marketing
20 Ways to Get Your Content Marketing Discovered, Heidi Cohen
How Authors, Entertainers Are Selling Their Content Online; 9 Examples, www.practicalecommerce.com
Conversion Optimization
How Long Should Your Landing Page Forms Be?, blog.hubspot.com
Copywriting, Design & Usability
Give Your Website Soul With Emotionally Intelligent Interactions, uxdesign.smashingmagazine.com
Should I invest in a one page website?, www.hallaminternet.com
The Simple, Effective Formula That Guarantees You Write Everything Better, Search Engine People
Display & Contextual Advertising
Domaining
Is WIPO “Advising” Complainants?, www.elliotsblog.com
The Five Skills Every Domainer Must Have to be Successful, www.dnfblog.com
Who needs WHOIS? Kanye West launches WhoDat instead, Ars Technica
Email Marketing
25 Clever Ways to Grow Your Email Marketing List, blog.hubspot.com
General Internet Marketing
#MNAMA Optimize Your Online Marketing – Customers Over Keywords, www.toprankblog.com
Bad PR Pitch #1: “Open To A Conversation?”, daggle.com
Results: What Every Business Should Demand of Its Marketing, www.fathomdelivers.com
Mobile Marketing
Can A Mobile Ad Make You Cry? Not Likely, www.mediapost.com
How to Avoid the Common Pitfalls of Mobile App Development, Mashable
Other Items
Ex-Googler Worries Google’s Ambition Has Turned To Greed And Launched A Company To Protect People, www.businessinsider.com
Google I/O Confirmed 20-minute Sellout, Will Stream Programs Live, thenextweb.com
Social Media
An Easier Way to Grow your Professional Network, LinkedIn Blog
The Role of Social Media in Complaints Management, Social Media Today
Why Google+ Won’t Fix the Comment Problem, Read/Write Web
5 Easy Ways to Get Started On 5 Different Social Networks, Small Business Trends
Coping With Twitter’s Unfollow Bug, TechCrunch
Five Ways Companies Can Leverage Twitter Chats, www.mackcollier.com
How Identity Theft Prevention & Social Media Monitoring Go Hand-in-Hand, www.trackur.com
New Pinterest development makes connecting your Twitter account much more important., llsocial.com
Newt Gingrich Is Also on Pinterest, socialtimes.com
Pinning Your Business Hopes On Pinterest, Search Marketing Standard
Pinterest – The Best Social Media For Newcomers?, www.jeffbullas.com
Pinterest scammer claims hoax—but the facts check out, www.dailydot.com
Pinterest Users Will Actually Buy The Things They Find, thenextweb.com
Social Is Sticky for Companies in Canada, www.emarketer.com
Spike Lee latest celeb to practice reckless tweeting, www.technolog.msnbc.msn.com
Storify Adds Search Function to Site, thenextweb.com
Tumblr Reaches 20 Billion Posts, socialtimes.com
Will Brands See User Engagement on Google+?, www.emarketer.com
Yandex’s CEO on Why Google+ Won’t Work, pandodaily.com
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