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Writer's pictureFahad H

Marketing Day: March 28, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Most marketers rely on a few standard metrics to evaluate the effectiveness of their company’s email campaigns: deliverability, open rate, click-through, conversion, and unsubscribe are the favorite few. But there is one key metric that many are overlooking, one that many Email Service Providers don’t even display: Click-to-open rate, often abbreviated CTOR. CTOR measures the […]

Ask Facebook. Ask Twitter. Ask Google+. Ask just about any social network, but especially one that’s become big enough for the U.S. president to join: Building an audience and attracting media attention are great, but they also mean that trouble is on the way — trouble in the form of spam. That’s what Pinterest is […]

Based on input from business owners, Yelp has expanded and improved the metrics it offers to those who’ve claimed their accounts on Yelp. Account owners can now see organic traffic over 30 day, one year and two year periods. They also can see how many times they showed up in search results. Mobile traffic is […]

Who says Pinterest is a social networking site just for females? Don’t tell that to President Barack Obama, who today became one of Pinterest’s newest members. The Obama campaign announced the Pinterest account today via Twitter, and the followers are already flocking to see his pins — the account had more than 1,600 followers when […]

It’s only been three weeks since Facebook’s announcement of Timeline for brands. So far the results are looking very positive. A study from Simply Measured, a social analytics and reporting company, revealed that Timeline has increased fan engagement, content engagement & photo & video engagement for brands. Timeline for brands allows for a much more visual display for content, […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

Email Marketing

General Internet Marketing

Mobile Marketing

Other Items

Social Media

  1. An Easier Way to Grow your Professional Network, LinkedIn Blog

  2. Email Is More Popular Than Social Media [STUDY], Mashable

  3. The Role of Social Media in Complaints Management, Social Media Today

  4. Why Google+ Won’t Fix the Comment Problem, Read/Write Web

  5. 5 Easy Ways to Get Started On 5 Different Social Networks, Small Business Trends

  6. Coping With Twitter’s Unfollow Bug, TechCrunch

  7. Five Ways Companies Can Leverage Twitter Chats, www.mackcollier.com

  8. How Identity Theft Prevention & Social Media Monitoring Go Hand-in-Hand, www.trackur.com

  9. New Pinterest development makes connecting your Twitter account much more important., llsocial.com

  10. Newt Gingrich Is Also on Pinterest, socialtimes.com

  11. Pinning Your Business Hopes On Pinterest, Search Marketing Standard

  12. Pinterest – The Best Social Media For Newcomers?, www.jeffbullas.com

  13. Pinterest scammer claims hoax—but the facts check out, www.dailydot.com

  14. Pinterest Users Will Actually Buy The Things They Find, thenextweb.com

  15. Social Is Sticky for Companies in Canada, www.emarketer.com

  16. Spike Lee latest celeb to practice reckless tweeting, www.technolog.msnbc.msn.com

  17. Storify Adds Search Function to Site, thenextweb.com

  18. Tumblr Reaches 20 Billion Posts, socialtimes.com

  19. Will Brands See User Engagement on Google+?, www.emarketer.com

  20. Yandex’s CEO on Why Google+ Won’t Work, pandodaily.com

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