Marketing Day: March 27, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

1. Report: Twitter Will Near $1 Billion In Ad Revenue In 2014 In just 3 years it’s estimated that Twitter’s global ad revenue will have increased by nearly tenfold. In 2011 the popular social networking service raked in 139.5 million dollars while the newest projection from eMarketer is for 950 million in global revenue in 2014. While the revenue number is skyrocketing, the overall growth of Twitter […]

2. After You Capture A Lead, What Comes Next? Congrats on generating some awesome leads for your sales team! Now what? As marketers, our primary responsibility is to generate qualified leads for sales. However, our job doesn’t stop immediately after we get the leads in the door. Answering the “Now what?” question can be tricky. Just because someone downloaded your ebook or subscribed to […]

3. Top Retail Websites Not Getting Faster: Average Web Page Load Time Is 7.25 Seconds [Report] According to a recent report published by Radware, load times for the top U.S. retail websites are 22 percent slower than in December 2011, continuing to go well beyond the ideal three-second load time. For their Spring 2013 “State of the Union” report, Radware evaluated load times for the top 2,000 U.S. retail websites as […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Need A Google Alerts Replacement? Meet Talkwalker

2. Search On Smartphones Up 26 Percent, On Tablets Up 19 Percent In 2012 [Study]

3. Author Rank, Authorship, Search Rankings & That Eric Schmidt Book Quote

4. Survival Tips For Becoming An In-House SEO

5. 3 Real-Life ‘Programmatic’ Executions & What They Mean To You

6. Agile Marketing Is The Perfect Management Framework For Big Testing

Online Marketing News From Around The Web:

Analytics

1. 6 Uses of Big Data for Online Retailers, Practical E-Commerce

2. How To Track Image Search In Google Analytics, www.blindfiveyearold.com

3. IIA: Analytics 3.0, the Era of Impact, Is Here, AllAnalytics

4. Is Your Analytical Data Legit?, www.vizioninteractive.com

Blogs & Blogging

1. Tumblr crosses 100 million blogs, with 44.6 billion posts inside, thenextweb.com

2. WordPress.com Has Imported 15M Posts In The Last 30 Days, Remains A Top Safe Haven For Nomad Bloggers, TechCrunch

3. 4 Tools to Simplify the Blogging Process, Practical E-Commerce

4. What a blog post will look like in 2020, www.businessesgrow.com

Business Issues

1. Apple Seeks New Trial Over Appeal in Samsung Patent Case, Bloomberg

2. Google Glass Will Be Made In The U.S.A., Report Claims, At An Assembly Facility In Santa Clara, TechCrunch

3. Judge recommends Ceglia case vs Facebook be dismissed, Reuters

4. Twitter’s Developer Event Will Deal With Cards, All Things D

5. Wal-Mart: ‘We can do what no one else does’, Internet Retailer

Content Marketing

1. The 10 Plagues of Content Marketing, heidicohen.com

Conversion Optimization

1. 3 Unconventional Elements to Test in Checkout, Get Elastic

Display & Contextual Advertising

1. A new look for personalized ad unit optimization recommendations in your account, Inside AdSense

2. Facebook advertisers can now reach users in News Feed with ‘unpublished posts’, Inside Facebook

3. New Updates to Mobile App Install Ads, www.facebook-studio.com

Domaining

1. 21 more end user domain sales led by a $27,000 .tv purchase, Domain Name Wire

General Internet Marketing

1. Better B2B Marketing ROI from A to Z, www.toprankblog.com

2. Making Your Online Marketing Work: Sharpen Your Focus on This One Thing, www.copyblogger.com

Internet Marketing Industry

1. HBO Names 360i to Handle Social Media Campaign, Ad Age

Mobile/Local Marketing

1. New Yelp revenue estimate feature misleads merchants, copilotlabs.com

2. Barnacle Reviews on Google+ Local, SEOmoz

3. QR Codes Are Dead, Toppled by Easy-to-Use Apps, Ad Age

Other Items

1. Get inside your favorite movies with Google Play, officialandroid.blogspot.com

2. Online Dispute Becomes Internet-Snarling Attack, New York Times

3. Swipe between messages in the Gmail app for iPhone, Official Gmail Blog

4. Web-only merchants are growing the fastest, Internet Retailer

Reputation Management

1. 6 Methods For Efficient Social Media Marketing, www.simplyzesty.com

2. Brandjacking – let us show you how easily your Twitter reputation could be ruined, www.trackur.com

Social Media

1. 4 Reasons Google Plus for Small Business Is Required, authoritylabs.com

2. 5 Reasons Your Small Business Should Be Using Quora, SEO.com

3. Facebook testing News Feed tweak that makes it harder to unfollow noisy friends, VentureBeat

4. For social media managers, engagement matters more than sales, www.ragan.com

5. Hashtags considered #harmful, Nieman Journalism Lab

6. How to Win Over Boomers in Social Media Marketing, Social Media Today

7. Pinterest Marketing An Hour a Day – Jennifer Cario Book Interview, www.delightfulcommunications.com

8. Social Media Marketing “Expert” Advice That Will Send Customers Fleeing, Social Media Today

#MarketingDayMarch27