Marketing Day: March 26, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. FTC Issues Final Report On Online Privacy Recommendations

The Federal Trade Commission (FTC) has finalized its recommendations for protecting consumers’ online privacy, using public input and new developments to build upon its preliminary staff report of December. The report is aimed at outlining how it thinks Internet companies should be protecting consumers’ privacy, mostly via self-regulation but legislative measures are also called for. […]

1. Microsoft, Nokia Invest $24M In App Development To Help Close The Windows Phone App-Gap

As Nokia and Microsoft ready their US push for Windows Phones (Nokia Lumia handsets) in earnest, a number of things stand in the way of this “third ecosystem.” Among them lukewarm consumer interest and a lack of apps. Microsoft and Nokia hope that aggressive pricing and marketing will address the former problem. To address the […]

1. Self-Serve Twitter Ads Open Up To Select SMB American Express Cardholders

Twitter’s small business self-serve ads are arriving today for a limited number of advertisers. Announced last month, Twitter small business ads will be opening up for 10,000 American Express cardholders – they just won’t all be receiving access today. According to Twitter the planned roll-out will take a few weeks : Today, American Express will begin to notify eligible […]

1. 21 Unexpected Ways Brands Can Use Pinterest

As Pinterest grows into a top 30 US website, brands are joining the image-sharing social network by the boatload. But not all Pinterest strategies are created equal. A new medium requires some creativity, so I set out to find some of the most creative uses of Pinterest out there today. If you’re planning your own […]

1. Pinterest TOS Changes Remove Their Right To Sell Content, Hint At API & Private Pinboards

Pinterest’s terms of service are changing, and changing for the better. A very straightforward email was sent out to Pinterest users today notifying them of upcoming changes to the terms that will become effective on April 6th. Some of the language changes were implemented due to two big feature changes, private pinboards and a Pinterest […]

1. Instagram For Android: Now Accepting Sign-Ups

The world’s most popular photography app, Instagram, is coming to Android. The part photography/part social networking app has been iOS only until the Android version was previewed back at SXSW ’12 earlier this month. Today’s announcement came from Instagram’s official Twitter account: Want to be first in line for @instagram on #Android? Sign up here […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. 24 Ways To Make Life Hard For Your SEO Team

2. Building Mobile Landing Pages That Succeed In Mobile Search

3. Are Yellow Pages Toast? Four Years Later We Review Ad Value

4. 4 Pieces Of PPC Conventional Wisdom You Should Possibly Ignore

5. Rumor: Apple To Add Baidu To iPhone Search Options

6. Japanese Court Asks Google To Shut Down Google Instant’s Autocomplete

7. Google Eliminates Another Link Network, BuildMyRank.com – Just One Of Several?

8. UBL And Yext Join Forces To Offer More Complete Local Data Syndication

9. Report: 25 Percent Of Paid-Search Clicks Will Come From Mobile By December

10. Google Says Panda 3.4 Is ‘Rolling Out Now’

Online Marketing News From Around The Web:

Affiliate Marketing

1. I Got an Affiliate Recruiting Postcard in the Mail, blog.affiliatetip.com

2. Sell Out for Affiliate Summit Central 2012, blog.affiliatetip.com

3. Why you shouldn’t overlook affiliate marketing, www.imediaconnection.com

Analytics

1. Why Every Marketer Needs Closed-Loop Reporting, blog.hubspot.com

Business Issues

1. Groupon Acquires FeeFighters, The BillShrink For Business Services, TechCrunch

2. And Here’s The Secret Reason Apple Is Crushing Google…, www.businessinsider.com

3. Despite Policy Changes, Pinterest Still Doesn’t Comply With DMCA, Read/Write Web

4. Google claims its data centers use 50 percent less energy than its competitors, VentureBeat

5. How Japan’s Biggest E-Commerce Company Plans To Take Over The World, www.businessinsider.com

Content Marketing

1. 12+ Million Views and Counting.. How Content Marketing Goes Viral, www.brentcsutoras.com

2. Great Content Marketing Ideas for Using Google Plus, www.contentmarketinginstitute.com

3. Video Top Asset Created for Content Marketing, www.emarketer.com

Conversion Optimization

1. Free as a Pricing Model: How to Do it Right, www.bryaneisenberg.com

Copywriting, Design & Usability

1. 20 Inspiring Examples of Textures in Web Design, webdesignledger.com

2. Content Folding, css-tricks.com

Display & Contextual Advertising

1. Display Ad In-View Rates Found Varying Across Numerous Factors, www.marketingcharts.com

2. How to get conversational with display ads, www.imediaconnection.com

3. Marketers Accelerate Social Display Ad Spending, www.emarketer.com

General Internet Marketing

1. 7 ways to Increase Sales by creating Trust, yoast.com

Internet Marketing Industry

1. New Generations of Hispanics Reshaping Ad Preferences, www.marketingprofs.com

Local Marketing

1. The 8-Step Audit to Locally-Optimize your Retail Website, www.diymarketers.com

2. Why You May Need To Hide Your Google Places Address ASAP, www.seomoz.org

Mobile Marketing

1. Google Urges Developers to Submit Privacy Policies, thenextweb.com

Other Items

1. Why I am letting my Google IO invitation expire, www.zeldman.com

2. Gravity’s Early Stats Show that Users Prefer the Personalized Web, Whether They Know It or Not, pandodaily.com

3. Stopping Bullying with Bing, www.bing.com

Search Marketing

1. Does Bing like SEO? You bet your ahrefs we do…, www.bing.com

2. 3 More Studies Examine Wikipedia’s Page 1 Google Rankings, searchenginewatch.com

Social Media

1. Marketers Can Capitalize On Women’s Social Media Engagement, MediaPost

2. Company Mascots, Characters Head to Twitter, Facebook, Wall Street Journal

3. Facebook Decorates Its Roof With A 42-Foot Wide QR Code, TechCrunch

4. Klout and PeerIndex Don’t Measure Influence. Brian Solis Explains What They Actually Do, TechCrunch

5. Two US senators ask the Attorney General to investigate employers asking for Facebook logins, mobile.theverge.com

6. 3 Steps to Using Social Media to Improve Your SEO, Search Engine Journal

7. Customer Service Isn’t An Act. It’s A Trait., www.socialmediaexplorer.com

8. How Popular Is Pinterest Around the World? [Infographic], socialtimes.com

9. How The Wall Street Journal Uses Pinterest, socialtimes.com

10. Pinterest Nixes Language Critical of Self-Promotion, Wall Street Journal

11. Social Marketing is a Process, Jeff Korhan

12. The Value of Creating a Customer-Centric Social Media Strategy, www.mackcollier.com

13. What the Plus by Guy Kawasaki, www.neurosciencemarketing.com