Mar 25, 20144 min read

Marketing Day: March 25, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Facebook Adds More Targeting Power To Lookalike Audiences

Facebook announced today it is adding more targeting capabilities to lookalike audiences. Now advertisers will be able to create audiences based on the people who visited their websites, use their mobile apps or are connected to their Facebook pages. Whereas back in the olden day of last week, advertisers could only create lookalike audiences based […]

Adobe Keeps Adding To Its Marketing Cloud, Previews Online-Offline Optimization Technology

Adobe kicked of its annual Summit for customers with a slew of announcements around the Adobe Marketing Cloud, its hub of digital marketing products. In a preview of what’s on the horizon, Adobe shared a look at technology it’s calling Marketing Mix Planning. It will become a core service in the Marketing Cloud and is […]

Disney To Acquire Maker Studios For $500 Million In Move To Grow Its YouTube Audience

The Walt Disney Co. announced it is acquiring Maker Studios for a reported $500 million dollars, and claimed it would pay an additional $450 million if the popular YouTube video supplier meets specific growth targets. According to The New York Times, the acquisition will help Disney build out its distribution and programming expertise. “Maker already […]

Gmail Promotions Tab Gets Visual Punch: Google Testing Image-Driven Grid View

It’s like Pinterest for your inbox. Today, the Visual Web is coming to email with Google’s latest test of a grid view in the Gmail Promotions tab. The grid presents marketing emails in a “pin-like,” image-driven fashion by surfacing images within emails and displaying them right in the user’s inbox. The images — now cached […]

Majority Of Shoppers Want Cross-Channel Personalization — Survey

According to a new survey, cross-channel shoppers want personalization on retail/e-commerce websites and in email, less so with display or social ads. The survey was conducted earlier this year by the etailing-group (n=1,004 US adults) for MyBuys, a personalization platform. All of the survey respondents owned smartphones and 61 percent reported owning a tablet. The […]

In Interactive Marketing, The Goalposts Always Move — And That’s Good

You may have heard murmurs about the newly released IBM study, “Stepping up to the challenge: How CMOs can start to close the aspirational gap,” that came out last week. It was conducted by IBM’s Institute for Business Value and was based on in-person interviews with 500+ CMOs worldwide, delving — as studies of this nature and […]

Survey Says: Twitter Quitters Are Looking For More Sorting & Filtering Tools

While Twitter has been lauded by brands for the ability to provide an unfiltered stream, some users just can’t handle it. A recent study from Deutsche Bank suggested that users simply couldn’t gather the data they were looking for on the social networking site. Of the 270 person sample polled, 82% of those that quit […]

Questions About The New Facebook Pages Layout? Facebook’s Got Answers.

Two weeks ago, Facebook announced a significant update to the Pages layout that turned the presence of Page more personal. The crux of the redesign was that the two column business pages were soon turning to a one column format. This initial image was quite bare and failed to show where Apps and custom tabs […]