Mar 25, 20134 min read

Marketing Day: March 25, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Post-Android, Google’s Andy Rubin Has Been Busy On Facebook What did Andy Rubin do the day it was announced he was moving on from Android to a “new chapter” at Google? He made a nostalgic post about Android not on Twitter, not on Google+ but rather on Facebook, where he’s suddenly been busy. I know Rubin has had his Facebook account for at least several months, if […]
Facebook ‘Replies’ Brings Threaded Comments To Page Posts Brands and marketers using Facebook Pages have a little more granular control over the conversations that their posts generate. The company has announced what it’s calling “Replies” — essentially, it’s threaded commenting on Page posts. You could always reply to an individual comment by typing the user’s name, but now there’s a simple “Reply” link […]
Yahoo Buys Summly News Aggregation App Developed By UK Teen Yahoo has acquired mobile app Summly, which was founded by UK teen Nick D’Aloisio. He was 15 then; he’s 17 now. Summly is not unlike Zite or Flipboard. It’s a mobile app that aggregates and formats news content from numerous publishers and offers elegant “summaries” of those articles. AllThingsD reported that the acquisition price was […]
SMX Advanced Agenda Available – Super Early Bird Rates Expire Friday Search Engine Land’s SMX Advanced agenda is now posted! Check it out and then register before our lowest rates expire this Friday. Fluent in search marketing? SMX Advanced is for you. This year’s agenda is packed with expert-level tips to drive traffic, increase conversions and boost ROI. Session topics include: Managing Search In A Multiscreen […]
20 Ways Brands Can Prepare For Facebook Changes As a wise statesman rocker once sang, the waiting is the hardest part. These days, that applies to Facebook marketing, too. We’ve seen a preview of what Facebook’s Graph Search and new newsfeed will bring. Now, all that’s left to do is wait. But, while we’re speculating, pontificating and – well, waiting – here are […]
The Four Types of Campaign Data You’re Not Seeing In Display Buying display ads through an ad tech platform is like a box of chocolates. You never know what you’re gonna get – and this can be disastrous to programmatic media buying. Instead of being strategic about your ad buy, you’re forced to take your vendor’s word for it that the consumers you’re targeting are actually being […]
New From Visually: Turn Your Google Analytics Data As An Infographic Wouldn’t it be great to get weekly website performance updates as a simple, easy-to-read graphic? Now you can go beyond the Google Analytics dashboard with a new creative – and free – tool by Visual.ly. The New Google Analytics Report tool automatically delivers an infographic depicting your favorite metrics right to your desktop. Below is a […]
Yahoo! Expanding Dublin Operations & New York Data Center Yahoo! announced expansion plans to their Dublin, Ireland operations center and their data and customer care facility located in Lockport, New York. More than 200 employees will be added over the next 12 months in Dublin to support business operations in the Europe, Middle Eastern and Africa (EMEA) region. The Lockport facility intends to add […]