Mar 24, 20145 min read

Marketing Day: March 24, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

The Case For Content Automation Recently, the Interactive Advertising Bureau (IAB) said it’s developing metrics and definitions for what used to be an intangible concept: engagement. It reminds me of the not too distant past when the once-intangible concept of marketing got the same scrutiny. Gone are the days when you knew half of your advertising worked, but not which half. […]
Pinterest Advertisers Could Start Paying For Promoted Pins As Early As Next Month [Report] Promoted Pins could be making their paid debut on Pinterest as soon as next month, according to a report from the Wall Street Journal. Pinterest began experimenting with Promoted Pins last October. In the vein of native advertising, Pinterest ads share the same look and feel as organic pins with the exception of a “Promoted […]
First Touch: In 9 Of 10 Industries Search Tops Lead Generation, Social Shortens Marketing Cycles In a new paper, Bizible analyzed data from the more than 480,000 leads that have been tracked through its Salesforce marketing analytics platform to provide insights on how marketers should be thinking about attribution modeling and why the traditional last-click model is broken. When looking at last touch only, Bizible found that search accounted for […]
Massive Web Traffic Fraud: Digital Advertising Confronts “Crisis” Digital media, and specifically display advertising, is facing a “crisis” even as brand marketers are increasingly serious about shifting budgets online and into mobile. That phrase, “crisis,” comes directly from the chair of the IAB, Vivek Shah, as quoted in the Wall Street Journal. The WSJ article cites IAB estimates that suggest more than a third […]
AdRoll Publishes New Book On Retargeting With Tips & Case Studies On What Works In their new book, The Retargeting Playbook, executives from retargeting firm AdRoll — Adam Berke, president, Greg Fulton, head of product, and Lauren Vaccarello, VP of marketing — aim to help marketers get more out of their retargeting campaigns and provide numerous case studies on successful ads and campaigns. The book is dedicated to “marketers […]
SMX Advanced Agenda Now Available – Super Early Bird Rates Expire Friday The Search Marketing Expo – SMX Advanced agenda is now posted! Check it out and then register before our lowest rates expire this Friday. Fluent in search marketing? SMX Advanced is for you. This year’s agenda is packed with expert-level tips to drive traffic, increase conversions and boost ROI. Session topics include: Keyword Research On […]
Get To Know: Continuum CMO Jeanne Hopkins With more than 20 years of sales and marketing experience, Jeanne Hopkins serves as the senior vice president and Chief Marketing Officer at Continuum, a channel-exclusive provider of fully integrated managed services solutions. In her role as Continuum’s CMO, Hopkins is responsible for all acquisition and partner marketing initiatives. Prior to her current position, she […]
Putting The “R” Into E-Tail: Adopt A Holistic Retail Marketing Approach There are a few “signs of the times” that most retailers would agree on: Online sales as a percentage of total sales is growing for all retailers Amazon is a competitor for all retailers Showrooming — the practice of looking at something in a store and then buying it cheaper online — is becoming increasingly […]
Twitter Ups The Ante On Impression Metrics, Tests Showing “Views” In Tweets Twitter is bringing more metrics to the people, experimenting with showing users how many times their tweets have been viewed. This test — another potential tweak to provide positive feedback and encourage more use of Twitter — was spotted on a users’ iOS Twitter app and reported late today by Casey Newton in The Verge. […]
How Microsoft Scroogled Itself As The Defender Of Email Privacy Over Google For just over a year, Microsoft has been attacking Google over email privacy. Consumers are getting “Scroogled” by a Google that doesn’t respect privacy, it has said. Microsoft can now retire that Scroogled campaign. After violating the privacy of a third-party’s email account, Microsoft’s not in a position to be taking the high-road, any longer. The […]