Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Evolution and transitions seem to be the major themes this week. Twitter and Pinterest are both transitioning from scaling to monetization. Adobe continues to improve their digital marketing business while Google Wallet and CityGrid Media look for better ways to grow their products and properties. Meanwhile Yahoo and ICANN continue to devolve in different and […]
Sustaining a leadership position in a competitive online marketplace can be a challenge, especially with new entrants, fickle customers and diverse sales channels entering into the picture. There are, of course, a wide range of marketing channels to choose from and marketing managers need to use their budgets wisely. One example of a company that’s […]
Tweetdeck will be looking a lot more like the web version of Twitter soon. Many of the newest web features: lists, activity, interactions have made there way onto the newest Tweetdeck update, version 1.3. In addition, some upgrades like the call back to the ‘RT’ method of retweeting others and new media improvements should keep users […]
The latest in its series of discussions about the future of the internet, the Pew Internet Project released a new report this morning that wades into the mobile “apps vs. web” debate. It’s positioned as a metaphor or surrogate for a larger argument about the battle of platforms and the internet’s future: It is in […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Dave Cupples to Keynote Affiliate Summit East 2012, blog.affiliatetip.com
Why Georgia Affiliate Tax is Really No "Good News", econsultancy.com
Analytics
Better Insights with Flow Visualization Enhancements, Google Analytics Blog
Measure your website’s performance with improved Site Speed reports, Google Analytics Blog
Business Issues
LinkedIn Chairman Hoffman Sells Facebook Stock Before IPO, Bloomberg
Facebook asserts trademark on word "book" in new user agreement, Ars Technica
Facebook delays privacy policy update, www.zdnet.com
Google Hasn’t Explained Why Users Would Want a Unified Online Identity, allthingsd.com
Protecting Your Passwords and Your Privacy, www.facebook.com
Twitter: We Won’t Hand Over Data on Occupy Wall Street Protester, Read/Write Web
Content Marketing
5 Reasons Your Infographics Are Falling Flat, outspokenmedia.com
Content Marketing Overtakes SEO as Google’s Quest to Be “Human” Continues, www.thesaleslion.com
Copywriting, Design & Usability
10 Principles of Effective Pricing Pages, conversionxl.com
Designing a Progressive Location Filter, www.uxbooth.com
How Not to Irritate People with Popups on Your Website, www.revenews.com
Display & Contextual Advertising
Domaining
What Does a "20 Year Plan" Really Mean Through My eyes?, www.ricksblog.com
Email Marketing
Email Marketing – 10 Reasons Your Business Should Be Doing It, tweakyourbiz.com
General Internet Marketing
Information is free. Knowledge is not., www.conversationmarketing.com
How Social Media and Content Marketing Changed Branding, Heidi Cohen
The inbound marketing explosion: infographic, econsultancy.com
Local Marketing
Has Location Lived Up to its Hype?, www.digiday.com
Other Items
Search Marketing
Link Building: 5 tactics to build a better SEO strategy, www.marketingsherpa.com
Managing to Metrics: 3 Pitfalls, ClickZ
Social Media
B2B Marketers’ Social Media Efforts Have Much Room to Mature, Marketing Pilgrim
Etch A Sketch Wins, Then Loses with Social Media, blog.junta42.com
Facebook Marketing Even Works For Niche Retailers, www.allfacebook.com
MySpace flies high in UK music site visits, www.techradar.com
Twitter Is For Engagement & Other Hippie Crap You Should Be Aware Of, www.searchenginepeople.com
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