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Marketing Day: March 21, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Pinterest was again one of the fastest-growing websites in February, and its U.S. userbase is up 237 percent so far in 2012. That’s according to comScore’s monthly accounting of the Top 50 web properties in the U.S. ComScore estimates that Pinterest reached 17.8 million unique users in February, making it the third biggest gainer in […]

Back at fMC in late February, Facebook announced that “Social Media Blueprints”(whitepapers) were being created in conjunction with Forrester Consulting. They can now be found on the official Blueprints page. While the information contained in these reports is helpful, it wouldn’t be considered groundbreaking. In all likelihood, these Blueprints were released to support the upcoming Facebook IPO […]

Happy birthday to Twitter, which turns six years old today. It began innocently enough, with Jack Dorsey sending out a tweet that simply said, “just setting up my twttr” (which is what the service was called in those days, when vowels were often seen as unhip). Today, Twitter says it’s now surpassed 140 million active […]

Fewer emails — only 76.5% — landed in inboxes worldwide in the second half of 2011, a significant decline from the typical 80% rate that has held for the past 3 years, according to a new study released by deliverability firm Return Path. This is the first time the company has seen a major decline. […]

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