Mar 20, 20144 min read

Marketing Day: March 20, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Report: Pinterest Is Looking For 7 Figure Ad Buys, But Not Yet

Pinterest still isn’t selling ads, but when it does they won’t come cheap. AdAge reported today that the network is seeking spending commitments between $1 and $2 million, and is hoping to price CPMs between $30 and $40. Marketers have long been eager to tap consumers on Pinterest, which according to the Pew Research Center […]

Study Confirms Smartphones Now #1 Screen, Beating TV

A report released this week by Millward Brown takes a quantitative and qualitative look at multiscreen activity from a number of perspectives. The report is based on a global survey (n=12,000 respondents, 30 countries). The US sample was 444 people, with some behavioral monitoring and interviews. I’m going to discuss just a few of the […]

YouTube TrueView Ads Update Coming In April: What You Need To Know

YouTube’s TrueView video ads have become a wildly efficient way to reach large audiences at relatively low cost. Google has continued to refine the somewhat confusing options for TrueView ads and is set to make another change starting in April. This latest move is an effort to simplify the buying process while giving advertisers a […]

Celebrate Twitter’s 8th Birthday By Traveling Back To See Your #FirstTweet

It’s hard to believe that Twitter is turning 8 years old already. To celebrate their octennial existence Twitter has released a simple tool that allows users to head back in time to view their first Tweeting Experience. The #FirstTweet tool allows users to look up any account’s first Tweet. Users can then quickly share and […]

How Users Of Various OSes Differ In Their Online Behavior Over Time

For marketers, timing is often as important as creative, the most obvious example being campaigns tied to particular holidays. These days, with complex analyses now possible for activities like email marketing, online promotions and blog posts, industry practitioners are actively pursuing the “best” timing for their latest initiatives. In this piece, we drill down into […]

Count Incoming Calls Right To Maximize Cross-Platform Marketing Returns

Calls are in — in a big way. The adoption of mobile and ease of satisfying a near-immediate search need with a quick phone call have fueled the universal acceptance of calls as a key engagement and conversion indicator. All direct response advertisers — regardless of size or sophistication — understand and appreciate the value […]

Study: Only 20% Of CMOs Use Social Media For Customer Engagement

In its series of reports surveying C-level executives, IBM’s latest study revealed only 20 percent of the chief marketing officers polled leveraged social networks to engage with customers as part of their digital marketing efforts, and a growing number feel overwhelmed with the amount of available data. Interviewing 524 CMOs from around the world and […]

Google Search Can Now Take Photos, Videos, On Your Android Phone

So you want to take a quick photo or video with your Android phone? It just got a bit easier, at least for those who like to tell their phone what to do. Google updated its Android Search app today, giving voice-activated access to cell phone camera and video features. Yes, it’s an incremental change, […]