Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Search Marketing Now will host a webcast this Thursday, March 22 at 1 PM EDT. “AdCenter Best Practices for Agencies” will feature Allan Chuate, Regional Manager Search Strategy, Yahoo!, who will discuss the essentials of improving the efficiency of your clients’ ppc campaigns in AdCenter. He’ll share tips and tricks for AdCenter best practices. The […]
Twitter’s advertisers have new targeting capabilities that will let them advertise directly and only to mobile users … or just to desktop users, if they prefer. The company has just announced an expansion of its mobile Promoted Tweets ad product, and it includes mobile-specific targeting. “…brands can target their campaigns specifically to desktop computers and […]
Everyone knows the question: “What one [book|person|food|movie|etc] would you take with you to a deserted island?” That is to say, what one thing can’t you live without? Most of us have a pretty narrow list. Perhaps it’s a book you’ve read over and over again. Or your favorite cousin — the one you would like […]
Google Analytics has announced new social reports today, designed to help marketers measure the return on investment for social media activities. “Many social measurement tools focus on social listening by monitoring keywords and buzz. While they’re helpful in many cases, these tools don’t connect the dots to show how investments in different social channels ultimately lead […]
I wouldn’t want to be a lawyer in Google’s legal department. Every move Google makes these days is scrutinized by governments, regulators and NGOs. Almost weekly there are new lawsuits and new investigations. According to a Bloomberg report, last week France’s data protection authority asked Google to answer 69 questions concerning Google’s new privacy policy […]
You’d think at this stage of the search marketing game, best practices for Search Engine Optimization would be foregone conclusions and everyone would be on board regarding the importance of executing on search initiatives. Well, unfortunately, that’s not always the case. Mom always told me if you can’t be good at something; don’t bother doing […]
There were questions over the weekend about how well iPad sales were going. For example, on Friday gadget blog BGR asked iPad launch day: Where are all the sell-outs? On a conference call this morning about Apple’s just-announced stock dividend, Apple CEO Tim Cook said, “We had a record weekend and we’re thrilled with it.” […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
14 Ways to Recruit 12 Types of Affiliates, www.getelastic.com
Affiliate Marketing Meetups in March 2012, blog.affiliatetip.com
Analytics
Google Analytics Multi-Channel Funnels For PPC, www.seerinteractive.com
Why HTTPS websites like Xing don’t send you any traffic (according to your Google Analytics), www.webanalyticsworld.net
Blogs & Blogging
10 Steps to a More Successful Blog Editorial Strategy, www.contentmarketinginstitute.com
5 Must Have Social Media Plugins for WordPress, Social Media Today
A Simple and Discreet Way To Transform Your Blog Readers into Customers, pushingsocial.com
Get More Comments: Write Unfinished Blog Posts, www.problogger.net
How To Connect with These 6 Influential Bloggers, www.blueglass.com
What To Do When You Have Nothing to Blog About, Small Business Trends
Business Issues
After Deal Talks Sputter, Alibaba and Yahoo Meet Again, New York Times
Facebook Adds Public Policy Director, Head Of Community Engagement, www.allfacebook.com
Should Apple buy Twitter?, GigaOM
Why Companies Should File For Patents Now | Fast Company, www.fastcompany.com
Zuckerberg Skips Analyst Meeting, Wall Street Journal
Display & Contextual Advertising
Can Marketers Optimize Branding Campaigns in Real Time?, www.emarketer.com
Facebook Ads Rogues Gallery: The Good, the Bad & the Inexplicable!, searchenginewatch.com
Email Marketing
General Internet Marketing
8 Questions to Answer Before You Pay to Advertise Your Business, www.techipedia.com
Brand and Search Seen Most Important Online News Drivers, www.marketingcharts.com
Search vs. Social [INFOGRAPHIC], socialfresh.com
Local Marketing
Mobile Marketing
3 Ways Marketers Can Reach Facebook’s Mobile Audience, mashable.com
Google porn-bans Reddit Android app for linking to… Reddit, www.zdnet.com
Problems with cookie tracking on Apple iOS, www.mobilemarketer.com
Reputation Management
Your Online Reputation Damage Control Checklist, www.trackur.com
Search Marketing
Changes to Google Plus Incorporation into Search, www.rimmkaufman.com
Five common SEO mistakes (and six good ideas!), googlewebmastercentral.blogspot.com
The Case For Implementing Schema.org Now, MediaPost
Social Media
8 Innovative Brand Promotions Using Social Media, www.practicalecommerce.com
A Million Little Klouts, AdWeek
An Exclusive First Interview With Reddit’s New CEO, Yishan Wong, pandodaily.com
Are We On The Brink Of The Great Social Media Bubble?, Read/Write Web
Balloonduck Is A Much Prettier Twitter For Questions, Looking For 1,500 Beta Users, TechCrunch
Brands Seek Out a Role on Pinterest, www.digiday.com
Facebook’s New Business Pages Means Marketers Must Evolve, Ad Age
Social Media Marketing – How to Avoid the Hype, www.thesearchagents.com
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