Marketing Day: March 2, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Marketing Biz: Yelp IPO Soars 60%, Facebook Pushes for HTML5 and Google Privacy Concerns Are Rampant (Except With Users)

This week brings us a new IPO darling, a mix of concerns around privacy and more movement from those looking to capture the SoLoMo market. Yelp shares soar more than 60% in IPO Yelp (YELP), a San Francisco-based ratings and reviews site, priced its IPO late Thursday at $15 per share. Shares jumped to $24.55 […]

1. Facebook Interest Lists Spotted In The Wild, Then Quickly Removed

Along with the new Facebook Pages launched this week, another interesting element for marketers was spotted in the wild – interest lists. Social Fresh, a social education company, spotted this addition alongside the new Facebook pages, an addition that was quickly hidden from marketers. The Interest Lists button displayed directly underneath the brand’s cover page: […]

1. Creating The Best Affiliate Tools For Your Affiliate Program.

Affiliate tools can be a great mechanism to increase affiliate activation, revenue, and retention. Searching for useful affiliate tools online, however, can be discouraging and frustrating as most searches that include Affiliate Tools in the query return results are ridden with Get-Rich-Quick books and affiliate marketing “systems”. As an affiliate manager, it is often challenging […]

1. Google Analytics Improves User Interface

Google Analytics announced yesterday a new set of improvements to the User Interface. According to the post: “The primary goal of this update is to bring more attention to the things that matter — your data, and how you analyze it. We improved legibility of score card and table data, and refined our color palette […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Nathon Fillion Demonstrates His “Google Maps Pose”

2. iPad-apalooza: Yandex Looks At iPad Search & 30 Percent Of North Americans Want iPad3

3. Search In Pics: Google Sheep, Bing Neon Sign & Google Pinata

4. Microsoft Advertising Begins Aggressively Courting Small Businesses For Search

5. Dictionaries, Grammar & Feeds: A Rules-Based Keyword Generation Approach For PPC

6. Google Analytics Now Data Sampling: What’s The Catch?

7. Preparing Your Search Program For Mobile In 2012

8. A Framework For Maximizing The Agency/Retailer Relationship

9. Day Three: Search Marketing Expo West 2012 Live Blog Recap

Online Marketing News From Around The Web:

Affiliate Marketing

1. ‘Micro-affiliate’ concept launched in UK, www.affiliates4u.com

Analytics

1. How to measure your Google+ traffic, www.wordtracker.com

2. Measuring Social Media for the Distributed Brand, simplymeasured.com

3. Redesigned Analytics, www.johnfdoherty.com

Blogs & Blogging

1. Australia Proposes Mass Monitoring of Blogs, Mashable

Business Issues

1. AOL to Cut 50 Jobs, Many in AIM Division, Wall Street Journal

2. Brizzly is shutting the cave door, blog.thinglabs.com

3. Yelp Prices Its Offering at $15 a Share, New York Times

4. Boohoo for Yahoo, Reuters

5. Debra Domeyer named CEO of Oversee.net, Scott Morrow to leave the company, www.domainnamenews.com

6. Foursquare’s Inflection Point: People Using The App, But Not Checking In, TechCrunch

7. Google Wins UK Blogger.com Libel Case, thenextweb.com

8. How Yahoo hopes to innovate in 2012, www.affiliates4u.com

9. Stoppelman Standing Up to Investors Leads to Yelp IPO, Bloomberg

10. Twitter’s Slow Road To IPO, Wall Street Journal

11. What do Yelp and Twitter have in common?, GigaOM

12. YELP: It Has No Clear Path To Profitability, www.businessinsider.com

Content Marketing

1. Future-Ready Content, www.alistapart.com

Email Marketing

1. Basic Guide to Email Design, www.portent.com

General Internet Marketing

1. 10 ideas to drive results through effective marketing offers, www.smartinsights.com

2. Best practices for e-commerce consumer surveys: part two, econsultancy.com

Internet Marketing Industry

1. Interview with Guest Blogger – Ann Smarty, Search Engine Journal

Mobile Marketing

1. Mobile Marketing Helps Reach Consumers In Retail Stores, www.reelseo.com

2. China’s Mobile Masses Top One Billion, allthingsd.com

Other Items

1. Being tracked by Google isn’t bad — it’s actually good, GigaOM

2. Could the Google-branded 7-inch tablet be called the Google Play?, fusible.com

3. How Three Germans Are Cloning the Web, BusinessWeek

4. Police Censor Google, Facebook and 8,000 Other Sites by Accident, torrentfreak.com

5. The Collapse of Print Advertising in 1 Graph, www.theatlantic.com

6. Yahoo Turns 17 Today, Search Engine Roundtable

Reputation Management

1. How Susan G. Komen is perpetuating the negative buzz, www.ragan.com

2. How We’re Going to Fix Online Identity and Reputation, Read/Write Web

3. Online Reputation Management and the "Spaghetti Method", www.wolf-howl.com

Search Marketing

1. 7 Steps to Measure SEO Like Paid Search, Search Engine Watch

2. The Late, Great Bounce Rate Debate, www.seo-theory.com

Social Media

1. Facebook Timeline for Brands: What Does This Mean for Marketers?, Social Media Today

2. How to Begin Analyzing Social Media, smartdatacollective.com

3. Why Marketers Should Be Using Pinterest, Now [Infographic], socialtimes.com

4. Facebook Timeline for Brands: 10 Things to Get Right, Social Media Today

5. Facebook Timeline Is The Best Thing For Brands Since Pinterest, www.allfacebook.com

6. fMC: Facebook Ad Changes and Timeline for Business Pages, Rimm Kaufman

7. Hispanics More Active on Social Media than Other Ethnicities, www.emarketer.com