Mar 19, 20134 min read

Marketing Day: March 19, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

FairSearch Objects To Google’s “Top-Domain Name Land Grab” FairSearch is taking its anti-Google battle to the domain space. The organization — which is backed by the likes of Microsoft, TripAdvisor, Nokia and other Google competitors — announced today that it has filed objections with the Internet Corporation for Assigned Names and Numbers (ICANN) over Google’s application to own three new generic top-level domains […]
Capture App Lets You Snap Google+ Photos Mid-Hangout & Turn Into An Album Instantly Need a simpler way to save your Google+ Hangout memories? Instead of screenshotting a Hangout, saving the file and re-uploading to Google+, a new app, Hangouts Capture, will let you do this all in one fell swoop, according to a post by Googler Jeremy Ng this afternoon. The app allows for one-click saving of the […]
Welcome Amy Gesenhues, Jessica Thompson & Ginny Marvin To Marketing Land, Search Engine Land We’ve filled three positions on our editorial team and it’s a pleasure to introduce you to the newest Third Door Media staffers: Amy Gesenhues, Jessica Thompson and Ginny Marvin. Amy Gesenhues is our new, full-time General Assignment Correspondent. She’ll be covering a variety of marketing- and search-related stories for us on both Marketing Land and […]
Congrats Monica Wright & Elisabeth Osmeloski, New Director Of Community & Director Of Audience Development Along with our new writer and editor hires announced today, more news: Monica Wright and Elisabeth Osmeloski are gaining new titles, reflecting their work on growing and working with our Search Engine Land community. Monica joined Marketing Land and Search Engine Land as our community editor in July 2011, overseeing all of our social media and community efforts. […]
What’s Behind The Business.com Relaunch: 5 Questions With CEO Tony Uphoff You’ve probably heard this before: Business.com has recently launched a new brand, a new website and new products that aim to extend the company’s appeal to both B2B marketers and buyers. The site has gone through a number of changes over the years since its founding in 1999, but the new Business.com is more of […]
Organizing For Content How should organizations organize for content? Are brands really publishers? Very few have hired people with “content” or “editor” in their titles. Fewer still (read: almost none) have content departments or divisions within the marketing or other organizations. Yet, more and more companies are producing content like crazy. Also, multiple websites. Large corporations have tens […]
Continuous Metrics Optimization: I Before E, Except After C “I Before E, Except After C” — do you remember that from 4th grade spelling? Well, it works just as well when you’re concentrating on your metrics and optimization program. What do the letters mean for metrics optimization? I is for Insight — learnings you derive from your continuous optimization efforts E is for Earnings — which […]
Yahoo Confidential: The Real Story In case you hadn’t noticed, Yahoo ranks number one for “Yahoo sucks.” Everyone in the digital marketing business knows it sucks, and efforts to turn the place into Google have yet to achieve fruition. Sure, the stock got a bump when Marissa came in, but that’s largely due to her status as one of the […]