Marketing Day: March 19, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. How Real Is Social Media Fatigue?

Facebook. Twitter. Google+. Pinterest. Foursquare. LinkedIn. Path. How many of these social networks do you belong to? Do you participate in every day? Every week? Every month? When a new one comes along does your heart leap in anticipation, or sink a little when you realize it’s one more thing to add to your already […]

1. Facebook’s Choice — Make History, Or Be History

If I were a Facebook advertiser, I’d probably still be holding meetings and sending emails about how to strategize around Facebook’s marketing conference late last month. Rightfully so. There’s a lot to digest. What’s interesting here isn’t so much what was announced, which was better mobile experience for advertisers, bigger ads and better targeting. What’s […]

1. Apple To Use Nearly Half Its $100B Cash For Stock Buyback, Dividend

The long-awaited day of the Apple dividend is here. As Apple’s cash reserves have grown over the past few years — they now stand at a whopping $100 billion — financial analysts and investors have repeatedly and passionately asked: “Where’s the dividend?” While Steve Jobs seemed to be opposed to a dividend, wanting to hoard […]

1. Mobile Referrals & Demographic Data Now Available On Facebook Insights

Facebook continues to beef up page analytics (or Facebook Insights) with the addition of mobile reporting for apps. Earlier this month, Facebook upped Insights reporting to occur in real-time and new in-depth mobile reporting will continue to grow the service. For full mobile data click on the “Mobile” link under the Traffic tab: Not only […]

1. Marketing Biz: Patent Infringement, PayPal “Here” Payment System & No Idea Is A Good Idea

Two contrary forces were at work this week with many companies living in the past while others sought to claim the future. Experian Hitwise Launches AudienceView Using AudienceView, retailers can track and trend the online behavior of existing and potential consumers to better optimize online media planning and target their messages to reach and retain […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Bing Fires Two Marketing Execs Over Vendor Issues

2. Rates Increase Saturday for Search Engine Land’s SMX Advanced Conference – Register!

3. Google Places Ranking Factors – The PhD Version

4. One URL To Rule Them All For Mobile SEO

5. The Latest & Greatest On SEO Pagination

6. 3 Common PPC Ad Copy Flops

7. Google Webmaster Tools Crawl Errors: How To Get Detailed Data From the API

8. Video: Google’s Susan Wojcicki Keynotes SMX West 2012

Online Marketing News From Around The Web:

Analytics

1. Silverpop to Acquire Leading Microsoft Dynamics CRM Marketing Automation Solution CoreMotives, Silverpop Blog

2. Tools to Help Organize Google Analytics Events, cutroni.com

3. Web Analytics Experts – Lessons From Lego, online-behavior.com

Blogs & Blogging

1. If You’re Universally Loathed, A Blog Commenting System Probably Isn’t a Good Idea, Shoemoney

Business Issues

1. Yahoo Decides to Fire Its Brightest Tech Minds. Facebook Will Gladly Take Them., pandodaily.com

2. 5 Tips For Avoiding a Client Horror Story, Search Engine Journal

3. Kansas City: Kansas regulators say Google can offer video services, www.bizjournals.com

Content Marketing

1. Why Content Marketing is the Wrong Way Round, cornwallseo.com

2. The Art Of Content Marketing, Smashing Magazine

Conversion Optimization

1. 9 Things to Know About Influencing Purchasing Decisions, ConversionXL

2. Marketing Research: Average conversion rates, MarketingExperiments Blog

3. The Curious Case of Social Buttons in E-commerce, Search Engine Watch (#SEW)

Copywriting, Design & Usability

1. 23 Fantastic Examples of Illustrated Elements in Web Design, webdesignledger.com

2. Multi-Device Layout Patterns, LukeW

Domaining

1. Application Status and New Timeline For ICANN’s Top Level Domain Roll-Out, marshallip.com

General Internet Marketing

1. Best Google Doodles of all time, Washington Post

2. Blocking Foreign IPs From Your Network: An Ethnocentric Approach, WebProNews

Local Marketing

1. Archived Places Forum Posts, blumenthals.com

Mobile Marketing

1. Why Mobile Operators Are Becoming Mad Men, TechCrunch

2. New iPad feature ‘Dictation’ sends/stores private data to Apple servers, ZDNet

Other Items

1. What PPM Means To Radio Advertisers | Roy H. Williams Marketing, www.rhw.com

Search Marketing

1. Political Search Trends: The partisanship behind popular Web queries, Yahoo! News

2. SEO and Social Media for Publishers: A Low-Rent Infographic, Adam Sherk

3. Citations: Your local search secret weapon, raventools.com

4. 32 things you should know about PPC, Wordtracker

5. Deciphering Google’s "Semantic Search" Intentions, seoskeptic.com

Social Media

1. Transfer files inside Facebook, thanks to Pipe, gigaom.com

2. Pinterest comes under spam attack, GigaOM

3. Facebook Events Enhanced: This Week in Social Media, Social Media Examiner

4. Facebook Experiments With User Polls To Grade Pages, AIM Clear Blog

5. How 9 Brands Display Social Networks on their Website, The Daily Egg

6. Peugeot uses Pinterest to launch puzzle competition, Econsultancy

7. Pinterest competitor increases traffic to retailers by 730% with incentives, Econsultancy

8. Smaller Audiences on Facebook Create More Buzz, ClickZ

9. Twitter, Facebook Not Used Often For News – Survey, AllThingsD

10. X-Box Support’s Twitter Account Hits One Million Tweets, MackCollier.com